- The document proposes a business plan for Habib Group to launch an online and retail clothing brand called Habibs Clothing focused on shirts, ties, women's shirts, and accessories.
- It recommends starting with e-commerce and a few retail shops, using leftover factory samples and materials. The brand would be affordable and replace factory tags with its own.
- Over time, the plan envisions expanding into suits, perfumes, fashion shows, and becoming an iconic affordable brand both domestically and internationally through air customers and online sales. The low-risk plan could be implemented with two warehouses.