PDF H&M
- 2. H istory & introduction
- 3. H&M ย่อมาจาก Hennes & Mauritz AB โดย Hennes เป็นภาษาสวีดิ ชมีความหมายว่า “สาหรับเธอ” และต่อมาในปี 1968 มอริตซ์ วิดฟอสส์ เจ้าของร้านขายอุปกรณ์ตกปลาและล่าสัตว์ก็ตัดสินใจทาธุรกิจร่วมกับ เออร์ลิง เพิร์สสันและได้เปลี่ยนชื่อมาเป็น Hennes & Mauritz หรือ H&M จนกระทั่งถึงทุกวันนี้
- 4. จากการ รับความนิยมอย่างก้าวกระโดด ทาให้การเติบโตทางธุรกิจของแบรนด์ ขยายออกไปในหลายประเทศอย่างรวดเร็ว จนปัจจุบัน H&M มีมากกว่า 3,000 สาขาใน 53 ประเทศ ซึ่งในช่วง10ปีให้หลังที่ผ่านมาจะเห็นได้ว่า H&M เป็น ต้นฉบับของแบรนด์ที่สร้างกระแสการจับมือกันกับเหล่าแบรนด์ไฮเอนด์และเป็น ที่มาของเทรนด์คอลเลกชั่นสุดพิเศษมากมายที่เกิดขึ้น
- 5. 1947 Hennes Women Clothing start in Sweden 1968 H&M is created after acquired mauritz Listed in Stockholm stock exchange 1974 1976 First international Store in London 1998 First e-commerce 2000 usa Middle East 2006 Global present Continues ….
- 6. Mission Ensures to always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men and children. Vision H&M’s business operations aim to be run in a way that is economically, socially and environmentally sustainable. By sustainable, we mean that the needs of both present and future generations must be fulfilled.
- 7. SLOGAN “Fashion and quality at the best price”
- 8. “the H&M spirit” Core Values We believe in people We are one team Constant Improvement Straightforward and Open-minded Entrepreneurial spirit Keep it simple Cost conscious … in all we do, sustainability is a natural part .
- 12. M arketing Comm
- 13. Collaborations with Famous Designers
- 14. In 2004, some stores offered an exclusive collection by Karl Lagerfeld.
- 15. Karl x Lagerfeld The collection sold in most stores on H&M's 19 markets in Europe and North America, and It sold out in 2 hours.
- 16. In November 2005, the company launched a collection by Stella McCartney.
- 17. collection hitted 400 selected H&M stores in 22 countries in Europe and North America. 25 per cent of the proceeds from the sales of one garment, a t-shirt of one hundred per cent organic cotton, will be donated in full to various animal welfare organisations.
- 18. In November 2006, by Dutch designers Viktor & Rolf.
- 20. In March 2007, they launched another collaboration designed by the pop star Madonna. “M by Madonna”
- 21. The 'M by Madonna' fashion line will reflect Madonna's timeless, unique and always glamorous style.
- 22. For spring and summer 2009, the British designer Matthew Williamson created two exclusive ranges for the company”
- 23. the first being a collection of women's clothes and the second collection saw Williamson branch into menswear for the first time, again, only in selected stores. The second collection also featured swimwear for men and women and was available in every company store worldwide.
- 24. In November 2009, collection by Jimmy Choo featuring shoes and handbags
- 25. The collection also included clothing designed by Jimmy Choo for the first time; in which many garments were made from suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store.
- 26. In Fall 2010.
- 27. “The collection has been very successful in all countries”
- 29. VERSACE FOR H&M SOLD OUT IN 30 MINUTES IN Dubai and Beijing sold out in under 30 minutes
- 30. The Balmain x H&M collaboration was announced at the Billboard Music Awards in Las Vegas
- 31. Online products sold out within an hour. Pieces have already cropped up on eBay, where some are priced at twice their retail value.
- 32. The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3. The ambassadors featured in the lookbook are: writer and activist Amy Sall, photographer Youngjun Koo, artist and DJ Juliana Huxtable, musician and performance artist Oko Ebombo, fashion editor Harriet Verney, make-up artist Isamaya Ffrench, artist Ingrid, musician Anna of the North, model and rapper Le1f, as well as models Mae Lapres, Hao Liu, Selena Forrest, Tom Gaskin, Julia Banas and Pierre Painchaud.
- 35. H&M aims to make recycling ‘cool’ with first ever sustainability campaign H&M has launched its first ever campaign that focuses on behavioural change by encouraging consumers to recycle their unwanted clothes as it seeks to pave the way for “a sustainable fashion future”. The campaign, which will launch on 18 April and run for a week, has been created to promote World Recycle Week. It sees the high street fashion retailer release a campaign song and video, ‘Rewear it’, which is written and performed by singer M.I.A. The video will be promoted on the brand’s social channels and supported by a TV campaign.
- 36. “BRING IT” CAMPAIGN a sustainable fashion future
- 37. H&M first launched its worldwide Garment Collecting initiative in 2013 and has since then collected over 40,000 tonnes of clothing. Customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year around. The goal is to increase the amount of garments collected, every year, so that we reach a total collected volume of 25,000 tonnes per year by 2020. https://www.marketingweek.com/2016/04/12/hm-aims-to-make-recycling-cool-with-first-ever-sustainability-campaign/
- 40. There Are No Rules in Fashion But One: Recycle Your Clothes H&M has teamed up with DoSomething.org to launch the "Close the Loop College Cup" competition, focusing on recycling amongst U.S. college campuses. The competition, running September 3rd through October 1st, has invited 50 colleges from around the country to compete to collect the most clothing to recycle at local H&M stores. Ambassadors from each school will lead their teams and classmates by collecting and recycling unwanted clothing around their campuses to be eligible to win a $2,000 scholarship, new laptops, and other compelling prizes for their teams and school.
- 43. MONDAY & THURSDAY Every Monday and Thursday are the best day to shopping for new fashion product.
- 44. E-Store E-store will update at 8:00am every Thursday
- 45. LUCKY DRAW Ifyou lucky enough, you will receive 30% coupon from H&M when you shop on E-store for the first time.
- 46. MAKE ME HOT PROMOTION If the new collection is not on right spot, They will be on sale on the next week.
- 47. THE BIGGEST COTTON BALL “WE ARE THE WORLD’S LARGEST ORGANIC COTTON USER” Cotton is the raw material we use the most. However, cotton is also a challenging commodity throughout the fashion value chain. It requires a lot of water to grow, and ensuring a fair income for cotton farmers is not always easy. Our aim is for all cotton in our range to come from sustainable sources by 2020.
- 48. We wont said that we are better than any fashion company, BUT WE ARE #1 Even though our opponent is not nearly suit in top 100 global brand. In 2016 index, We were ranked place 20 and the no.1 company in our apparel section.
- 50. 100 PERCENT CITRUS Orange may very well be the new black. Using by-products instead of growing a dedicated crop is the perfect opportunity to produce sustainable textile fabrics which is the foundation of this sustainable innovation. The yarn produced from the by-products from citrus juice production can be used to create different types of textiles
- 51. GROWING TEXTILE FIBER UNDERWATER Many materials that are currently used in fashion leave some kind of environmental footprint. This innovation would minimize fashion’s footprint by making use of a material that grows in oceans, lakes and waterways and doesn’t require fresh water nor take up land that could otherwise be used for growing food.
- 52. THE POLYESTER DIGESTER Polyester is the world’s most common fiber for making textiles and clothes, but it’s difficult to recycle it effectively. This innovation involves a new type of microbe that eats waste and creates useful ingredients, which in turn can be used to produce new polyester without loss in quality. These unique microbes eat polyester and break it down into its most basic substances. The raw material can then be sold to polyester manufacturers that use it to produce new textiles
- 54. Our shirt made from sustainable natural fibers & recycled bottles. Our tri-blend shirts are constructed of organic, U.S. cotton, polyester produced from recycled plastic bottles and modal. USEDCRAFT T-SHIRT non synthetic fertilizer non synthetic pesticide “Made in Haiti, for a living wage that keeps families together.”
- 55. SMART TEXTILE Made from cotton fiber that treats on a molecular level then spin into fabric. The treatment block all fluid such as vine, coffee or tea. Odor & Stain Repellent Rarely need ironing Best technology quality and Fashionable