H&M CSR
- 1. By Line, Sandra & Gretha
- 2. About H&M Established in 1947 H&M world wide: 2000 stores, in 37 markets on four continents Profit for 2009: 16.4 bilion SEK & 76.000 employees Concept: Fashion and quality at the best price H&M does not own any factories, instead they have 15 production offices in Asia and Europe and 700 independent suppliers
- 3. All eyes on H&M Front leaders in the textile business Major impact on material trends and players in the fast-fashion business Media exposure 2006 – Underpaid workers in Cambodia & ILO conventions broken. 2009 – Huge strikes in Dhakar because of low minimum wages 2010 – Waste scandal, destruction of clothes.
- 4. Sustainable focus All suppliers are obliged to follow H&M’s Code of Conduct - based on ILO concentions and the UN Concention on the Rights of the Chils H&M supports All for Children, a project in cooperation with UNICEF that aims to improve the situation of the children in cotton producing areas in India Clean water is a priority and therefore H&M has signed the CEO Water Mandate. H&M aim to reduce carbon dioxide emssions by 5 percent per year in the three years to 2012 relative to sales. Using and trying out new sustainable materials. The Garden Collection, a spring 2010 collection made entirely of enviromentally adapted materials, offers garments and accessories with floral patterns and modern look. H&M Organic Cotton range increases. The aim is to step up the use of organic cotton by at least 50% per year from 2008 until 2013 based on the previous year’s target. So far H&M have exceeded the target, using 3.000 tons in 2008 and 8.500 tons in 2009.
- 5. Extern activities / Memberships First layer: Cooperation with UNICEF Donations to areas hurt by nature catastrophes Charity – fights against drugs Second layer: EU flower UN Global compact Textile Exchange (former organic exchange) Better cotton initiative Water AID IT supplier requirements Supplier requirements for interior Chemical restrictions
- 6. Reason to engage in CSR Biggest motivationsfactor: + Risk management + Market positioning +/- Civic positioning - Organizational functioning/employee - The better way
- 7. Strategic CSR communication Strategic response communication moving towards strategic involvement communication Hence to their size and role in the textile business – the media is craving for transparency.
- 8. Visibility Homepage material: Sense giving towards consumers Code of conduct Environment brochure CSR/Sustainability reporting Annual report International projects: Sense making towards NGO´s, governments and investors.
- 10. Supply chain management Local production offices create close and longterm relationships with suppliers. Audit system created by H&M and performed by employees. Audit schedule consists of 90 questions and verification points. Are those answers valid?
- 11. Marketing the values Focus on temporary popup campaigns such as Fashion against Aids No bar for organic products? Where is the drive to promote these initiatives?
- 12. Future needs See prospect for this summer collection More continuity needed concerning organic production
- 14. The end