Wikipedia is more than just an encyclopedia; it is a community, mission, and opportunity. It relies on luck regarding early contributors who set the style of working, and those who decide to support the project. Sister projects like Wiktionary can attract dedicated contributors, feed back into Wikipedia, and help with recruitment. Outreach aims to build the brand, network, and community rather than enrollment alone. Key metrics include contributor count, article quality rather than quantity, and important articles. Bots can help with content but must be carefully tested and avoid automation of human roles. The community should be recognized, new administrators appointed, and fights undertaken for values like transparency. Marketing utilizes social media and networks, and the wiki itself is a