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1. Wikipedia is
NOT JUST
an Encylopedia
Wikipedia is...
● A community
● A mission
● An opportunity
● The Free encyclopedia is one of it's
products
2. LUCK Matters
Luck Matters...
● When your project gets started (early
2000s)
● Who are the early core contributors (they
set the style of working for years)
● Who decides to join hands with you and
how (media / academia / government)
3. Grow
Sister Projects
Sister Projects...
● Tamil Wiktionary had 1,00,000+ words in
2007. Top 10 Wiktionary in the world.
● Attracts dedicated contributors.
● Feeds contributors back into Wikipedia
● Reference and support source
● Easy contributor recruitment
● Don't split your existing community to grow
new sister projects
4. Outreach is
brand / network /
community building
Outreach is...
● Not contributor enrollment drive
● Physical outreach has little ROI for time,
money, effort, contributor resources. Use it
for brand / network / community building.
● Digital outreach is scalable, reproducible,
contributor independent.
● Look for high and measurable conversion
5. Chase the
RIGHT numbers
Right numbers...
● No time bound targets for article count
● Monitor contributor count.
● Database size, word count, minimum size
of an article, % of articles bigger than 2k,
10k etc.,
● 1,000 / 10,000 important articles each
Wikipedia should have
6. ROBOTS Beware!
Bots...
● Use for database based article creation
after pilot testing and community validation.
● No machine translation
● No user talk messages. Be human.
● Resist the temptation to automate
everything. New users can get a hange of
Wiki with small and mundane tasks.
7. Recognize
COMMUNITY
Recognize community..
● Say THANKS for first edit, first article,
continuous contribution
● Give WikiLove medals.
● Feature them in front page / site notice /
media news stories
● Dare to make new admins in regular
intervals. We have 39.
● Hand over responsibilities.
8. FIGHT
Fight...
● Dare
● Based on issues. Case by case. Not based
on person.
● For your neighbourhood communities
● To safeguard autonomy from any agency
including WMF (indic tech impositions :) ).
● For the right values / ideals (say
transparency)
9. Think like a
MARKETER
Marketing...
● Be creative
● Leverage social media
● Have a network of “wiki friends” (bloggers /
media)
● Wiki itself is a mass medium. Recent
changes and site notice is your billboard.
● You get what you ask. Are you asking to
read or write?
10. Think Long Term
Long term...
● Useful after 50 years?
● Useful for a student in a remote village?
● Impact on language
● Nurture the community and the next
generation of volunteers.
● This is a relay race that will be run for
decades.
Out of Syllabus :)
More lessons...
● Take risks – Google translation project.
● Kill hierarchy. Admins are not “Super
users”.
● Foster comraderie. Call by name.
● Find the answer for what is in it for me.
Emphasize soft skills / network /
personality building.
● Make friends with FOSS, other wiki
communities, media, academia.
Questions?
Thanks !

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tawiki10lessons

  • 1. 1. Wikipedia is NOT JUST an Encylopedia
  • 2. Wikipedia is... ● A community ● A mission ● An opportunity ● The Free encyclopedia is one of it's products
  • 4. Luck Matters... ● When your project gets started (early 2000s) ● Who are the early core contributors (they set the style of working for years) ● Who decides to join hands with you and how (media / academia / government)
  • 6. Sister Projects... ● Tamil Wiktionary had 1,00,000+ words in 2007. Top 10 Wiktionary in the world. ● Attracts dedicated contributors. ● Feeds contributors back into Wikipedia ● Reference and support source ● Easy contributor recruitment ● Don't split your existing community to grow new sister projects
  • 7. 4. Outreach is brand / network / community building
  • 8. Outreach is... ● Not contributor enrollment drive ● Physical outreach has little ROI for time, money, effort, contributor resources. Use it for brand / network / community building. ● Digital outreach is scalable, reproducible, contributor independent. ● Look for high and measurable conversion
  • 10. Right numbers... ● No time bound targets for article count ● Monitor contributor count. ● Database size, word count, minimum size of an article, % of articles bigger than 2k, 10k etc., ● 1,000 / 10,000 important articles each Wikipedia should have
  • 12. Bots... ● Use for database based article creation after pilot testing and community validation. ● No machine translation ● No user talk messages. Be human. ● Resist the temptation to automate everything. New users can get a hange of Wiki with small and mundane tasks.
  • 14. Recognize community.. ● Say THANKS for first edit, first article, continuous contribution ● Give WikiLove medals. ● Feature them in front page / site notice / media news stories ● Dare to make new admins in regular intervals. We have 39. ● Hand over responsibilities.
  • 16. Fight... ● Dare ● Based on issues. Case by case. Not based on person. ● For your neighbourhood communities ● To safeguard autonomy from any agency including WMF (indic tech impositions :) ). ● For the right values / ideals (say transparency)
  • 17. 9. Think like a MARKETER
  • 18. Marketing... ● Be creative ● Leverage social media ● Have a network of “wiki friends” (bloggers / media) ● Wiki itself is a mass medium. Recent changes and site notice is your billboard. ● You get what you ask. Are you asking to read or write?
  • 20. Long term... ● Useful after 50 years? ● Useful for a student in a remote village? ● Impact on language ● Nurture the community and the next generation of volunteers. ● This is a relay race that will be run for decades.
  • 22. More lessons... ● Take risks – Google translation project. ● Kill hierarchy. Admins are not “Super users”. ● Foster comraderie. Call by name. ● Find the answer for what is in it for me. Emphasize soft skills / network / personality building. ● Make friends with FOSS, other wiki communities, media, academia.