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Taxonomy & User Experience
- 1. Taxonomy & User Experience PhillyCHI Meeting Philadelphia August 23, 2007 Copyright © 2007 GSI Commerce. All Rights Reserved. GSI Interactive sm and the gsi interactive sm and gsi commerce® logos are trademarks, service marks, registered trademarks, or registered service marks of GSI Commerce, Inc. or its subsidiaries or affiliates. Ace Hardware and the Ace Hardware logo are trademarks, service marks, registered trademarks, or registered service marks of Ace Hardware or its subsidiaries or affiliates. Other trademarks contained in this presentation are the property of the respective companies with which they are associated. This presentation is for informational and discussion purposes only and should not be construed as a commitment of GSI Commerce, Inc. or of any of its subsidiaries or affiliates. While we attempt to ensure the accuracy, completeness and adequacy of this presentation, neither GSI Commerce, Inc. nor any of its subsidiaries or affiliates is responsible for any errors or will be liable for the use of, or reliance upon, this presentation or any of the information contained in it. The information contained in this presentation is subject to change without notice.
- 2. Taxonomy: a Definition Merriam-Webster Online Dictionary ( http://www.m-w.com/dictionary/taxonomy ), August 20, 2007. tax·on·o·my Pronunciation: tak-'sä-n&-mE Function: noun Etymology: French taxonomie, from tax- + -nomie -nomy 1 : the study of the general principles of scientific classification SYSTEMATICS 2 : CLASSIFICATION ; especially : orderly classification of plants and animals according to their presumed natural relationships - tax·o·nom·ic /"tak-s&-'nä-mik/ also tax·o·nom·i·cal /-mi-k&l/ adjective - tax·o·nom·i·cal·ly /-mi-k(&-)lE/ adverb - tax·on·o·mist /tak-'sä-n&-mist/ noun
- 3. Taxonomy: Another Definition taxonomy ( plural taxonomies ) Etymology From Greek τάξις ( taxis ) "arrangement, order" + - νο μ ία ( -nomia ) "method", from νό μ ος ( -nomos ) "law, managing" from νέ μ ειν ( nemein ) "manage". Noun 1. ( systematics , uncountable ): The science of finding, describing, classifying and naming organisms. 2. The classification in a hierarchical system. Synonyms · alpha taxonomy Wiktionary ( http:// en.wiktionary.org /wiki/taxonomy ), August 20, 2007.
- 4. Two Aspects of Taxonomy Product ID Attribute: Value Attribute: Value Attribute: Value Attribute: Value Attribute: Value Attribute: Value Attribute: Value
- 5. Taxonomy Drives User Experience
- 6. Finding Things… Recognizable groupings Familiar labeling Clear & consistent navigation
- 7. Making Decisions… Needed product information Available options Comparable products
- 8. Taxonomies Must Be User-Centric
- 9. Case Study: Ace Hardware Redesign
- 10. Step 1: Design Global Navigation Top-down Design Collaborative Sessions (felt like Affinity Diagramming) Post-It image: thanks to DreamCatcherMhay ( http://flickr.com/photos/39451508@N00/359554977/ ) August 27, 2007.
- 12. Step 2: Analytics Sales Data Traffic Metrics Search Term Analysis Clickstream Analysis Competitive Review
- 13. Step 3: User Testing User Mental Models Duplicate Placements
- 14. Step 4: Governance Hierarchy Categories Labeling
- 15. Thank You. Dave Cooksey Information Architect User Experience & Design GSI Interactive [email_address]