Taylor Community Consulting Program - Network for Teaching Entrepreneurship
- 1. Network for Teaching Entrepreneurship TAYLOR COMMUNITY CONSULTING PROJECT JAMESON COOK, DAVID CRAIN, MINGI LIM, JACOB SHAPIRO, JONATHAN ZUCKERMAN DECEMBER 9, 2015 1
- 3. NFTE Organization Breakdown 3 Mission Statement: “To provide programs that inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures.” Overview Analysis Growth Marketing Funding Timeline Results Fast Facts Key Differentiators Offered Programs • Founded in NYC by Steve Mariotti in 1987 • Low-income “street smarts” leads to “academic smarts” and “business smarts” • Teaches entrepreneurial mindset • Targets low-income, underrepresented communities • Year round classroom curriculum and online program • Yearly competitions and summer camps
- 4. Project Goals 1. 2. 3. 4. • Conduct comparative and SWOT analysis for similar youth development organizations • Determine relevant best practices • Compile a comprehensive list of schools in the Greater STL area that meet NFTE’s criteria • Develop a model projecting NFTE’s growth in the area • Recommend creative marketing strategies to spread youth entrepreneurship through social media • Establish best-practices for seeking grants • Find ways to forge new relationships with donors willing to fund NFTE’s mission 4Overview Analysis Growth Marketing Funding Timeline Results
- 5. NFTE SWOT Analysis 55555Overview Analysis Growth Marketing Funding Timeline Results Strengths Weaknesses Opportunities Threats • Unique target market: underrepresented minorities • Unique offering: teaching entrepreneurship • Staff constraints • Small local presence • Growth & funding • Increased involvement & partnership with donors & alumni • Competing for funds & resources with other local organizations • Must prove growth & impact plans to justify funds
- 6. Industry SWOT Analysis 6Overview Analysis Growth Marketing Funding Timeline Results Strengths Weaknesses Opportunities Threats • Participation with donors, students, & alumni • Partnerships with STL Educational Boards & relevant networking organizations • Lack entrepreneurship-centered program • Increased specification of programming to cater to different career interests • Involve more demographic groups • Overlapping of goals could hinder total progress • Competition for finite funds
- 7. 7 Growth
- 8. Holistic Compatibility Rankings • Missouri Annual Performance Review (APR) • Above 50% Free & Reduced Lunch 8 Variables Overview Analysis Growth Marketing Funding Timeline Results
- 9. Model Outcomes 99Overview Analysis Growth Marketing Funding Timeline Results Result: List of Top 15 Most Compatible Schools for NFTE Expansion into Recommended Schools 2x NFTE Current Student Base by 2018
- 10. Growth Model 10Overview Analysis Growth Marketing Funding Timeline Results
- 11. 11 Marketing
- 12. Marketing Social Media Intern Course Syllabus for Mentors Mentor Growth Strategy Internship Program Piazza Events Partnerships 1212Overview Analysis Growth Marketing Funding Timeline Results Increase participation of mentors, donors, and students
- 13. Public STL LinkedIn 13Overview Analysis Growth Marketing Funding Timeline Results
- 14. STL Metro Alumni Page 14Overview Analysis Growth Marketing Funding Timeline Results
- 15. Facebook Page 15Overview Analysis Growth Marketing Funding Timeline Results
- 16. Course Syllabus 16Overview Analysis Growth Marketing Funding Timeline Results
- 17. Mentor Growth Strategy •WashU Student Entrepreneurial Program •Entrepreneurship and Venture Capital Association •Co- Working Spaces(T-REX, CIC, TechArtista, Nebula) •Google Form for Pipeline List of Mentors 17Overview Analysis Growth Marketing Funding Timeline Results
- 18. Internship Program •Bring Student to Work Day •Rotational Summer Internship •Key Partners: T-REX, CIC, TechArtista, Nebula 18Overview Analysis Growth Marketing Funding Timeline Results
- 19. Piazza Systematically connecting NFTE teachers, students, and parents 19Overview Analysis Growth Marketing Funding Timeline Results
- 20. Events •Goal: Engage current students, donors, and alumni through frequent programming calendar •Results: • Students will learn from & connect with influential STL leaders • Donors will stay up to date with NFTE • Donors and alumni will be inspired by the outstanding students & want to get more involved Event Ideas Charity Golf Tournament Casino Night & Silent Auction Awards Gala & Banquet Coffee Chats STL Arts & Diversity 20Overview Analysis Growth Marketing Funding Timeline Results
- 22. Funding 22
- 23. Funding 23 1. 2. 3. A Create a 3 Year Strategic Plan outlining performance goals Make fundraising a key initiative among board members Immediate Fundraising Targets 232323Overview Analysis Growth Marketing Funding Timeline Results B Banks in the St. Louis Area EY Entrepreneur of the Year Central Midwest Program
- 24. 3 Year Performance Goals FY 2017 Growth Target: • 500 students (75 summer camp, 400+ class) Funding Target: • $400K (to include additional staff member’s salary + benefits) 2424Overview Analysis Growth Marketing Funding Timeline Results FY 2018 Growth Target: • 200 students* • 1-2 new school partnerships • Additional course offerings in current schools Funding Target: • $450-500K to achieve above FY 2019 Growth Target: • 240 students* Funding Target: • $500-600K (to include part time office manager salary) *20% growth
- 25. NFTE STL Youth Entrepreneurship Challenge 25 Draw Upon Internal Connections to Increase Event Sponsorship • Emphasize fundraising as a key initiative for Adivsory Board • Encourage Citi and St. Louis Federal Reserve to get involved in the Entrepreneurship Challenge; currently do not donate • ‘Me too’ effect Overview Analysis Growth Marketing Funding Timeline Results
- 26. Fundraising Targets 26 Local Banks • Community Reinvestment Act mandates commercial banks invest in the community • Compiled contact info for CRA officers NFTE LA receives individual bank donations of $5-10K EY Entrepreneur of the Year Central Midwest Program • EY has demonstrated commitment to NFTE • Held in June, recognized as one of the most prestigious business award programs in the country • Awards exemplary entrepreneurs from Missouri and Kansas • One metric: personal commitment to their businesses and communities NFTE STL can connect with local entrepreneurs and leverage their connections to grow base Overview Analysis Growth Marketing Funding Timeline Results
- 27. Implementation Timeline Action Month 1 Month 2 Month 3 Month 4 Month 5 Get Funding Call Bank CRA Officers Follow Up For Donor Sponsorship Social Media Intern Begin Recruitment Secure & Train Intern Intern: Execute Social Media Campaign Program Expansion Contact Principals Follow Up & Initiate Info Sessions with School Admin Outreach Get The Board on Board! Attend Community Events & Network with Key Stakeholders 27Overview Analysis Growth Marketing Funding Timeline Results
- 28. Conclusion Growth Opportunities Marketing & Community Engagement Funding Strategic Objectives Recommendations Expand REACH Maximize IMPACT Financial SUSTAINABILITY 28Overview Analysis Growth Marketing Funding Timeline Results
- 29. Thank You! 29