TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services
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The document discusses the transformative impact of disruptive technologies like SMAC, 3D printing, and IoT on businesses, highlighting the need for companies to adapt quickly amidst a landscape where smaller players threaten larger ones. It emphasizes the critical role of quality assurance (QA) in delivering optimal customer experiences through innovative testing practices and frameworks. Key examples illustrate successful digital transformations in healthcare and telecommunications, demonstrating increased efficiency and customer engagement.
TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services
- 2. Forces of disruption are at work
- 3. SMAC 3D printing Gamification Internet of things - Near Field Communication - Sensors Connecting Everything
- 5. ECONOMY cutting across Source: Deloitte Study TRANSFORMATION
- 6. cutting across Rapid commoditization Radical impact on pricing power, cost structure Multiple Davids constantly threatening the Goliaths through creative use of technologies not for growth but for SURVIVAL Rejig of the status quo BUSINESS TRANSFORMATION
- 7. INDIVIDUAL cutting across Low Change High Change Degrees of Change in Products and Services 1 2 3 4 5 Customer Service Marketing Campaigns Core Products/ Services Selling Products/ Services Working with Suppliers Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012 TRANSFORMATION
- 9. Applications that are, both, useful and easy to use USABILITY TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
- 10. Real-time, speedy interaction for faster and better informed decision making PERFORMANCE TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
- 11. Business functions that „touch‟ consumers and the back end to work in a unified way VALUE CHAIN TESTING Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012
- 12. What is QA‟s role in Digital Transformation?
- 13. play a very critical role in delivering the right customer experience brand protection risk mitigation At a BUSINESS level, QA and Testing
- 14. straddle the entire value chain enable a continuous move to production assure quality with shrinking time and budgets At an IT level, QA and Testing
- 15. And hence, QA and Testing have evolved to embrace the assembly line approach and echo industrial automation and instrumentation
- 16. What does TCS bring to play?
- 19. Rapid Testing Innovation Driven Delivery Lean Assurance Operations Sophisticated Tools Business Assurance Rich Customer Experience Brand Protection Risk Mitigation
- 20. Assurance framework to effectively manage Digital Transformation Content Distribution & Delivery Content Aggregation Content Creation Globalization & Localization Testing Analytics and Reports Testing Social Media Customer Experience Testing (Usability, Security, Accessibility …) Digital Content Testing- XML, SOA Mobility Testing Media Testing Digital Asset Management Testing Digital Rights Management Testing Devices Multi Channels Testing Foundation Services: Functional, Agile, Non Functional Testing, Test Automation, Test Management, Test Advisory Niche Testing Services: Structural Quality, Application / Service Virtualization, Assurance on Cloud, Big Data Testing Digital Assurance Framework
- 22. Assuring Digital Transformation for a Leading Healthcare Company Before After Unified navigation menu One Channel Login Unified Interface One face to customer Personalized experience Holistic Assurance solution enabling customer to achieve speed to win (25-40%) Seamless multi-channel service Community engagement Customer Experience Focus Automation everywhere Follow the Sun Model Assurance across life cycle
- 23. Video Streaming Assurance for a Leading Telecom Service Provider Enabled faster entry into new revenue generating avenues Test effort and cycle time reduction by almost 20-30% Video Test Domains Network Infrastructure Core / Metro / Access Networks CDN Applications OTT Second Screen Service Layer Video Platform Video Streaming & OTT Devices STBs Mobile, CE, Smart TVs Content Digital Asset Management Content Operations Video Quality Assurance Key Highlights Entry into a new business area Access to 7,500 streaming and transactional movie titles Allows Video streaming across Multiple devices Multiple operating platforms
- 25. How will QA and Testing continue to reinvent itself?
- 27. Doug Sanders Senior Director – TQM Comcast Dr. Jeffrey Phillips Chief Technology Officer - Fellow Lockheed Martin Robert Kenney Vice President - Testing Nielsen Customer Panelists
Editor's Notes
- #2: Siva Ganesan,VP & Global Head, TCS Assurance Services