Team 9
- 1. TEAM 9Athletic FootwearJahmicah Dawes, Brittany Stephenson, Jennifer Fowler and CrisitinaOnofre
- 2. Store LayoutWith two brick ad mortar locations in Stephenville and Cleburne. Small store fronts, are the desired look for this type of store. It suits them being local businesses. The shoes are on slats on three of the four walls going several rows up. The merchandise is shown giving the message “sneakers and only sneakers.”DesignFootgear embodies the “mom and pop” concept. T displays are on the shelf. Visual MerchandisingFocus more on knowledge of the product rather than visual display.
- 4. Store/Page LayoutThere store lays out like more of a department store. Being as it is a sports store, they have different departments for the selected hobbies or interests (camping, fishing, golfing, etc.)DesignThe web page design for academy seems very generic when compared to that of shoebacca. It doesn’t really evoke and excitement to shop there. Visual MerchandisingWithin each different department the visual are different. Where as with footwear and apparel you’ll typically see mannequins; but with camping or fishing/marine. You'll see displays (tents, poles, weapons and ammunition) set up in the various department throughout the store
- 6. Page LayoutShoebacca is the only one of our stores who’s channel is strictly online. Therefore, their site should be the most self explanatory, easy to navigate through, and convenient layout of the three stores. And it is. DesignThe design of their page is second to none for shoes. It’s the “Amazon” of shoe store. You see the continuous display of their variety and assortment of product (sneakers, apparel, and accessories). They have YouTube videos of how to navigate through their site.Visual Merchandising Some of the shoes they have displayed on the site are taken in the actual environment you would use them in. They have “you might also like” options that go along with the product you are currently looking at