![What makes a good localized
app?
•When do salespeople want materials in English,
and when in their local language?
•When do they search using English,
and when in their local language?
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4
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English Local
language
Other
response
NumberofParticipants
Favored Language
Favored Search Language
Do you prefer to search using English or
[language]?
French Speakers
Mandarin Speakers
Spanish Speakers](https://image.slidesharecdn.com/tecediue2015-150708202351-lva1-app6892/85/TecEd-IUE-2015-4-320.jpg)
TecEd IUE 2015
- 1. 24-hour Days, 4 Languages: Challenges of International Usability Testing
- 2. •Founded 1967: Ann Arbor, Rochester NY, Palo Alto •Early practitioners of user research Contributed to the development of early usability testing methodologies that are standard today •More than 150 clients; close to 2,000 projects •Apps, websites, devices, other products for B2C/B2B
- 4. What makes a good localized app? •When do salespeople want materials in English, and when in their local language? •When do they search using English, and when in their local language? 6 1 1 6 1 4 2 10 2 4 6 8 10 12 14 16 18 20 22 English Local language Other response NumberofParticipants Favored Language Favored Search Language Do you prefer to search using English or [language]? French Speakers Mandarin Speakers Spanish Speakers
- 5. •Engaged bilingual partner researchers in France, Chile, and China •Coordinated with our client’s participant recruiters •Created translation-ready research protocol in English •Had the protocol translated into French, Spanish, and Chinese •Created data-logging template •Had our partner researchers conduct pilot-test sessions in the local language Here’s What We Did
- 6. •Reviewed pilot session results with our client, then adjusted the protocol •Had our partner researchers conduct 7 or 8 sessions in the local language •Collected data logs in English from our partner researchers •Arranged for translation of the session recordings into English •Wrote results report for presentation to our client, with partner researcher input More Details
- 7. Engaging Research Partners • User research skills and experience • Bilingual communication facility • Availability for desired schedule
- 8. Coordinating Participant Recruiting Salespeople: sensitive recruiting Indirect access and communication Unexpected outcomes
- 9. Content similar to U.S. research projects Needed to be foolproof No U.S. slang, no ambiguities
- 10. Data-Logging Templates Consistent reporting from researchers using 3 different languages Sessions in native language, but English data logs Structured logs facilitated data analysis
- 11. Pilot-Test Sessions One in each language Observed by client stakeholders over WebEx Each followed by debrief in English with the partner researcher
- 12. At Last, the Sessions 7 – 8 sessions in each language Over 15 time zones Just-in-time recruiting
- 13. Arranged to translate all session recordings into English 5 cycles of report deliverables 15 graphs of participant preferences Hundreds of participant quotations
- 14. Project management for a multiple- language usability test is hugely complex Maintaining consistency of methodology in multiple countries is another challenge International holidays differ and can impact schedules A project in 5 time zones spanning 15 hours means you are never off-duty
- 15. Thank you! Stephanie Rosenbaum stephanie@teced.com Larry Rusinsky larry@teced.com