Tech for tech’s sake? Learnings from experiments with AI in consumer research
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The document discusses insights and findings from experiments using AI in consumer research, presented during a June 2023 webinar. It highlights various AI applications, such as conversational AI and video avatars, aimed at enhancing consumer understanding and data quality. Key learnings emphasize the importance of efficiency and deeper insights gained through innovative research methods.
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Tech for tech’s sake? Learnings from experiments with AI in consumer research
- 1. Tech for tech’s sake? Learnings from experiments with AI in consumer research NewMR Webinar June 2023 Alexandra Kuzmina Nova tech innovation, MMR Research Worldwide
- 2. Sponsors
- 3. 3 ©MMR Tech for tech’s sake? Learnings from experiments with AI in consumer research ALEXANDRA KUZMINA NOVA tech innovation team @ MMR Research Worldwide
- 4. 4 ©MMR AI – WASHING? AI BOOM
- 5. 5 ©MMR HOW WE WORK AWARENESS What’s currently available? INVESTIGATE Could it be impactful? REVIEW Will this impact insight? EXPERIMENT Put the tech to the test
- 6. 6 ©MMR CONVERSATIONAL AI Aims to heighten your consumer understanding, at scale, via an engaging & inquisitive chatbot AI VIDEO AVATARS Uses Generative AI to increase research engagement and lead to better quality data LATEST PRESSURE TESTED SOLUTIONS WITH PROVEN VALUE VOICE SURVEYS Capture in-the-moment feedback when consumers hands are ‘busy’
- 8. 8 ©MMR KEY LEARNINGS Efficiency Deeper insights
- 9. 9 ©MMR KEY LEARNINGS Efficiency Deeper insights Getting it right
- 10. 10 ©MMR KEY LEARNINGS Efficiency Deeper insights Getting it right
- 12. Q & A Ray Poynter NewMR Alexandra Kuzmina MMR Research Worldwide
- 13. Sponsors