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Managing Hybrid IT through Cloud
Service Brokerage
Kevin L. Jackson
Vice President and General Manager, NJVC Cloud Services
TechGate 2013
September 21, 2013
A New Approach For IT: Cloud Service Integration
Build your new cloud ecosystem
Embrace hybrid IT and recognize various
stakeholder needs
Use a IT supply chain management paradigm
Complement and extend current IT infrastructure
Expect change and plan for it
NJVC, LLC Proprietary Data. Do Not Distribute
2
Cloud
VAR
Cloud
builder
Cloud
enabler
Cloud
integrator
Cloud
infrastructure
provider
SaaS
provider
Cloud
Broker
Modified from Forrester: August 10, 2011 “Cloud
Broker — A New Business Model Paradigm”
3
Cloud Services
Ecosystem
Hosting Provider
Pure
ISV software
Pure
consulting
Transitioning to Cloud Requires a New IT Ecosystem
and Operational Model–Hybrid IT
Adopting Cloud and Hybrid IT:
Problems for Government and Commercial Enterprises
4
Public Clouds
Managed Services
Private Clouds
ITO
A
D
B
C
Fortune 500
Enterprises
Agency,
Business
and IT
Users
CFO
Cloud
Admin
CIO
Secure Cloud Services
and Ops Integration
No One Way to Manage
Financial Transactions for
Cloud B2B Contracts
Multiple Providers
Control and
Alignment
Access, Solution & Consumption

Cloud Services Brokerage Provides IT Supply Chain
Management
5
Infra Perf
Management
App Perf
Management
Backup
Management
Security
Monitoring
Managed Updates
Disaster Recovery
ManagedServicesCloudsConsulting/Operations
Public
IaaS
Private
PaaS
SI
Private Cloud
Secure, Enterprise Cloud
Savvis
Public Cloud
DR Cloud
Amazon
Public Cloud
Test/Dev Cloud
Private
IaaS
For the Broker:
• Enhance the
merchandizing
and ordering
experience
• Improve
customer
satisfaction
• Make it easier to
do business with
cloud and
managed
services
providers
ITaaS Products
For Agencies/Biz:
• Fast IT
• Easy to use
• Cost visibility
• Choice
• Flexibility
• Control
CloudandITServicesProviderEcosystem
Cloud Services Brokerage Complements Cloud
Management Platforms
6
Commerce Broker Catalog and Pricing Engine
Sourcing and Procurement Engine
Solution Design and MatchingCloud
Services
Broker
CIO and CFO Command and Control
External Service Provisioning Engine
IT Architects
Public
Iaas
Paas
Public Providers
VMWARE
Cloud Foundry GreenPlum
AWS, Terremark, Savvis
vBlock
VMWARE
Cloud AutomationHybrid Cloud
Management
Self-Service Catalog
ITSM Service
Request Catalog
Open
Stack
Enterprise
(Private Cloud)
Typical
Enterprise
Platform
Workflow Mgmt.
CIO/CFO Sourcing/Procurement Mgrs Systems Integrator
Cloud Services Brokerage Supports Entire Cloud IT
Lifecycle and drives Operational Excellence
7
• Compare
applications
• Identify target
infrastructure
• Estimate
readiness and
value of cloud
• Select
candidate
application
Screen
• Define capacity
• Estimate
migration ROI
• Build migration
business case
• Project
migration
roadmap
Plan
• Define
environments
• Design arch
layers
• Simulate
application
architecture
• Estimate
monthly bill of
materials
Configure
• Approve bill of
materials
• Approve Ts
& Cs
• Submit
aggregated
order
• Instantiate and
deploy
resources
Source
• Monitor
resource use
• Monitor
periodic spend
• Ensure provider
compliance
• Execute
recalibration
when needed
Govern
Recalibrate and Optimize
Transition Challenges: Learn from Uncle Sam!!
 Focus on mission or business, not
technology
 Organizations of any size will use multiple
clouds
 Normalize technical capabilities and prices
when comparing cloud services provider
offerings
 Holistically managing and monitor cloud
services providers
 Avoid vendor lock in
 Realize the full economic and operational
value of cloud computing
 Understand and eliminate hidden costs
associated with cloud 2
Use Case: The State of Texas
9
Ancillary
Services
Application
Workload Portfolio
State
Agencies
Cloud Services
Broker
CTO/IT
Architects
Cloud design (app
arch, service agg &
capacity model)
Sourcing &
Procurement
Managers
Spend Analysis &
Order Mgmt
Cloud
Ecosystem
Operator
State of Texas
CIO
Command &
Control
IT Ops Mgrs
& Sys Admins
Dashboards
Resource Mgt
Cloud Onboarding, Managed Services
Market Management
Managed
Service
Providers
VAR/
System
Integrator
 Four agencies currently operating in this model
 Saved 30 – 50% in infrastructure costs when
compared with internal data center costs
 Improved agility to onboard to cloud by more
than 5X
Gravitant
cloudMatrix platform
Commodity
Cloud
AWS
Enterprise
Cloud
Savvis
Terremark
Security
Services
Gazaang Security
Certificate VPN
Managed
Services
Backup monitoring
with 3rd providers
Use Case: NCOIC Geospatial Community Cloud
Demonstration
10
70% of IT Organizations Believe Cloud Lowers Costs1,
but Leakage Eats Away at Promised Savings
11
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
AnnualCosts($k)
Leakage
reduces cost
savings
8% actual cost savings
57% promised
savings
Sources of Cloud Leakage Other Key Challenges
1. The cloud takes shape - Global cloud survey: the implementation challenge, KPMG, January 2013.
• Technical complexity
• “Phonebooks” of APIs
• Uncertain availability and performance
• Shortcut design and approval cycles
because cloud is “too” fast and easy
increases risk
• Sourcing complexity
• Apples to oranges sourcing choices
• Constantly changing pricing/packaging
• Different and complex bills
• Financial complexity
• Identifying pricing arbitrage
• Financial “leaking faucets” from sprawl
• Hard to view actual costs and predict future
costs
Cloud Service Brokerage:
A Practical Path to Cloud Computing
12
 Easy to Use and Manage
 Solution Design and Matching
 Automated Sourcing and Billing
 Pricing Arbitrage and Optimization
 Closed-Loop Decision Support
 Risk Reduction
 When adopting the cloud computing model or hybrid IT,
large enterprises also need to consider cloud services
brokerage ad integration
 Cloud services brokerage is the step key step towards IT
supply chain management and operational excellence
 Cloud services brokerage is a proven model that delivers
real value
 Cloud services brokerage is practical and can reduce the risk
of transitioning to the cloud
Lessons Learned:
7
Questions and Answers
8
ThankYou
Kevin L. Jackson
Vice President & General Manager
NJVC Cloud Services
703.429.9073
kevin.jackson@njvc.com
www.njvc.com
9

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Tech gate kevin l jackson - 09-21-2013

  • 1. Managing Hybrid IT through Cloud Service Brokerage Kevin L. Jackson Vice President and General Manager, NJVC Cloud Services TechGate 2013 September 21, 2013
  • 2. A New Approach For IT: Cloud Service Integration Build your new cloud ecosystem Embrace hybrid IT and recognize various stakeholder needs Use a IT supply chain management paradigm Complement and extend current IT infrastructure Expect change and plan for it NJVC, LLC Proprietary Data. Do Not Distribute 2
  • 3. Cloud VAR Cloud builder Cloud enabler Cloud integrator Cloud infrastructure provider SaaS provider Cloud Broker Modified from Forrester: August 10, 2011 “Cloud Broker — A New Business Model Paradigm” 3 Cloud Services Ecosystem Hosting Provider Pure ISV software Pure consulting Transitioning to Cloud Requires a New IT Ecosystem and Operational Model–Hybrid IT
  • 4. Adopting Cloud and Hybrid IT: Problems for Government and Commercial Enterprises 4 Public Clouds Managed Services Private Clouds ITO A D B C Fortune 500 Enterprises Agency, Business and IT Users CFO Cloud Admin CIO Secure Cloud Services and Ops Integration No One Way to Manage Financial Transactions for Cloud B2B Contracts Multiple Providers Control and Alignment Access, Solution & Consumption 
  • 5. Cloud Services Brokerage Provides IT Supply Chain Management 5 Infra Perf Management App Perf Management Backup Management Security Monitoring Managed Updates Disaster Recovery ManagedServicesCloudsConsulting/Operations Public IaaS Private PaaS SI Private Cloud Secure, Enterprise Cloud Savvis Public Cloud DR Cloud Amazon Public Cloud Test/Dev Cloud Private IaaS For the Broker: • Enhance the merchandizing and ordering experience • Improve customer satisfaction • Make it easier to do business with cloud and managed services providers ITaaS Products For Agencies/Biz: • Fast IT • Easy to use • Cost visibility • Choice • Flexibility • Control CloudandITServicesProviderEcosystem
  • 6. Cloud Services Brokerage Complements Cloud Management Platforms 6 Commerce Broker Catalog and Pricing Engine Sourcing and Procurement Engine Solution Design and MatchingCloud Services Broker CIO and CFO Command and Control External Service Provisioning Engine IT Architects Public Iaas Paas Public Providers VMWARE Cloud Foundry GreenPlum AWS, Terremark, Savvis vBlock VMWARE Cloud AutomationHybrid Cloud Management Self-Service Catalog ITSM Service Request Catalog Open Stack Enterprise (Private Cloud) Typical Enterprise Platform Workflow Mgmt. CIO/CFO Sourcing/Procurement Mgrs Systems Integrator
  • 7. Cloud Services Brokerage Supports Entire Cloud IT Lifecycle and drives Operational Excellence 7 • Compare applications • Identify target infrastructure • Estimate readiness and value of cloud • Select candidate application Screen • Define capacity • Estimate migration ROI • Build migration business case • Project migration roadmap Plan • Define environments • Design arch layers • Simulate application architecture • Estimate monthly bill of materials Configure • Approve bill of materials • Approve Ts & Cs • Submit aggregated order • Instantiate and deploy resources Source • Monitor resource use • Monitor periodic spend • Ensure provider compliance • Execute recalibration when needed Govern Recalibrate and Optimize
  • 8. Transition Challenges: Learn from Uncle Sam!!  Focus on mission or business, not technology  Organizations of any size will use multiple clouds  Normalize technical capabilities and prices when comparing cloud services provider offerings  Holistically managing and monitor cloud services providers  Avoid vendor lock in  Realize the full economic and operational value of cloud computing  Understand and eliminate hidden costs associated with cloud 2
  • 9. Use Case: The State of Texas 9 Ancillary Services Application Workload Portfolio State Agencies Cloud Services Broker CTO/IT Architects Cloud design (app arch, service agg & capacity model) Sourcing & Procurement Managers Spend Analysis & Order Mgmt Cloud Ecosystem Operator State of Texas CIO Command & Control IT Ops Mgrs & Sys Admins Dashboards Resource Mgt Cloud Onboarding, Managed Services Market Management Managed Service Providers VAR/ System Integrator  Four agencies currently operating in this model  Saved 30 – 50% in infrastructure costs when compared with internal data center costs  Improved agility to onboard to cloud by more than 5X Gravitant cloudMatrix platform Commodity Cloud AWS Enterprise Cloud Savvis Terremark Security Services Gazaang Security Certificate VPN Managed Services Backup monitoring with 3rd providers
  • 10. Use Case: NCOIC Geospatial Community Cloud Demonstration 10
  • 11. 70% of IT Organizations Believe Cloud Lowers Costs1, but Leakage Eats Away at Promised Savings 11 $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 AnnualCosts($k) Leakage reduces cost savings 8% actual cost savings 57% promised savings Sources of Cloud Leakage Other Key Challenges 1. The cloud takes shape - Global cloud survey: the implementation challenge, KPMG, January 2013. • Technical complexity • “Phonebooks” of APIs • Uncertain availability and performance • Shortcut design and approval cycles because cloud is “too” fast and easy increases risk • Sourcing complexity • Apples to oranges sourcing choices • Constantly changing pricing/packaging • Different and complex bills • Financial complexity • Identifying pricing arbitrage • Financial “leaking faucets” from sprawl • Hard to view actual costs and predict future costs
  • 12. Cloud Service Brokerage: A Practical Path to Cloud Computing 12  Easy to Use and Manage  Solution Design and Matching  Automated Sourcing and Billing  Pricing Arbitrage and Optimization  Closed-Loop Decision Support  Risk Reduction
  • 13.  When adopting the cloud computing model or hybrid IT, large enterprises also need to consider cloud services brokerage ad integration  Cloud services brokerage is the step key step towards IT supply chain management and operational excellence  Cloud services brokerage is a proven model that delivers real value  Cloud services brokerage is practical and can reduce the risk of transitioning to the cloud Lessons Learned: 7
  • 15. ThankYou Kevin L. Jackson Vice President & General Manager NJVC Cloud Services 703.429.9073 kevin.jackson@njvc.com www.njvc.com 9