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Technology StrategiesLeveraging Technologies to GROW your Business
Agenda Meet the Panel
 Topic #1:  Today’s Technology Challenges
Topic #2:  Leveraging Social Media Technologies for success
Topic #3:  How “Green IT” initiatives can save you money
 Topic #4:  Technology and the Successful Business Leader
 Topic #5:  Impact of Mobile Technologies
 Ask the Experts / Q & A Ramon Ray  Technology Evangelist & Editor – www.smallbiztechnology.com Author – “Technology Solutions for Growing Businesses”
 Frequent Media: WSJ, NY Times, CNBC’s Danny Deutsch,      	The Big Idea
 Producer – Small Business  Summit – March 16, 2010, NYCRobert HustickBackground:CEO – Live Elements (Social Media Agency)
 Internet Director – New York City Marathon
Executive Producer – American Museum of Natural History
 Former Editor in Chief – New York Runner Magazine Topic #1:  Today’s Technology Challenges
Topic #2:  Leveraging Social Media Technologies for Success
  Social Media Revolution If                      were a country – it would be the 4th largest
 78% of consumers trust peer recommendations, while only 14% trust advertisements

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Tech Panel SU Symposium

  • 3. Topic #1: Today’s Technology Challenges
  • 4. Topic #2: Leveraging Social Media Technologies for success
  • 5. Topic #3: How “Green IT” initiatives can save you money
  • 6. Topic #4: Technology and the Successful Business Leader
  • 7. Topic #5: Impact of Mobile Technologies
  • 8. Ask the Experts / Q & A Ramon Ray Technology Evangelist & Editor – www.smallbiztechnology.com Author – “Technology Solutions for Growing Businesses”
  • 9. Frequent Media: WSJ, NY Times, CNBC’s Danny Deutsch, The Big Idea
  • 10. Producer – Small Business Summit – March 16, 2010, NYCRobert HustickBackground:CEO – Live Elements (Social Media Agency)
  • 11. Internet Director – New York City Marathon
  • 12. Executive Producer – American Museum of Natural History
  • 13. Former Editor in Chief – New York Runner Magazine Topic #1: Today’s Technology Challenges
  • 14. Topic #2: Leveraging Social Media Technologies for Success
  • 15. Social Media Revolution If were a country – it would be the 4th largest
  • 16. 78% of consumers trust peer recommendations, while only 14% trust advertisements
  • 17. in 2009, a US Dept. of Education revealed that on average, online students outperformed those receiving face to face instruction
  • 18. 80% of companies now use as the primary tool to find employees
  • 19. in 2009, Boston College stopped distributing email addresses to incoming freshmenSource: YouTube video “Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 20. Topic #3: How “Green IT” initiatives can save you money
  • 21. Topic #4: Technology and the Successful Business Leader
  • 23. Which technology strategy is better for small business - Best of Breed? Or single platform/minimal vendors approach?Point: “… trade feature depth for technologies that work together… the ability for technologies to work together is more important than features”Counter Point: “… Best of Breed works for big businesses because they have resources… most of the cost isn’t developing applications, it’s integrating applications”Source: The 5 secrets of high performing organizations http://www.sixdisciplines.comSource: Technology Strategy – how the best small businesses differ from the rest http://blog.hubspot.com
  • 24. Topic #5: Impact of Mobile
  • 25. By 2013, there will be more smart/super phones (1.82 Billion) than PC’s (1.78 Billion)Gartner
  • 28. Additional Topics: SaaS – salesforce.comMicrosoft Online