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TUI
Mirjam Nilsson​
INTRODUCTION
Finding a private tutor can be a challenging task for many
students and parents. You may have specific needs,
preferences, and goals that you want to achieve with the
help of a tutor. But how do you find the right tutor for
you?
That’s where Tutor Finder comes in. Tuition place is an
app that helps you find and connect with qualified and
experienced tutors in your area. Whether you need help
with math, science, language, or any other subject, Tuition
place can help you find the best tutor for your needs.
2
This Photo by Unknown Author is licensed under CC BY-NC-ND
WHY?
 Families that are on a tight budget may opt for cheaper tutoring options, but they may not get the desired
results. Some tutors may not be reliable, qualified, or effective, and some students may not benefit from private
tutoring at all.
 Some tutors may not have the necessary credentials, training, or experience to teach a certain subject or level.
 Hiring a tutor who comes to the student’s home or taking the student to the tutor’s place may pose some risks. The
tutor may not have a background check, references, or reviews. The student may also face some physical, emotional
abuse from the tutor or other people in the tutor’s place.
 Our website will ensure the safety of the students. All documents of teacher’s will be legally
verified.
 Students can easily access the credentials of the teachers and can take admission according to
their preferences.
 Academic details of the students will also be available to the teachers, so that they can create
different batches.
 Accessibility: Our website provides a central online location where students, parents, and tutors can
access information about tuition services, including schedules, subjects, and pricing.
 Credibility: A well-designed website can enhance the credibility of your tuition services, making it
easier to attract students and parents.
 Marketing: Our website serves as a digital marketing platform to promote your tuition services and
attract a wider audience.
HOW?
WHAT?
P R O B L E M & O P P O R T U N I T Y
CONTEXT PROBLEM
A LT E R N AT I V E S H O R TCO M I N
 Not getting good teacher according
to the student's preferences.
 Not getting targeted amount of
students to be taught in a single slot
, thus reducing the full
potential of the teacher
 Not enough social
connection to find reliable
and good teachers.
 Adjustment of time between
teacher and student’s.
 Students adjust and
compromise with their
studies as finding a good
teacher according to their
preferences is
hard many a times
CUSTOMERS E M OTI O N A L I M PAC T
Loss of sales by not
offering easier
management tools
that push teams to the
finish line
PITCH DECK 4
 Teachers cannot teach
with their full potential
as finding a good
amount of student
according to their
preferences
is sometimes hard
Quantifiable
Impact
P R O B L E M I N T E R V I E W S A N D S U R V E Y S R E S U L T S :
 HOW MANY CUSTOMERS DID YOU INTERVIEW?
 WHAT WAS THE INTERVIEW MODE?
 Total 151 Customers.
 Online.
 HOW MANY OF THEM AGREE THIS IS A PROBLEM AND WANTS A SOLUTION?
 HOW MANY OF THEM SAID THEY DON’T NEED A NEW SOLUTION?
 133
17 are not sure .
PITCH DECK 5
PRODUCT OVERVIEW
UNIQUE
Only product specifically
dedicated to task
management​
FIRST TO MARKET
First beautifully
designed product that's
both stylish and
functional
TESTED
Conducted testing
with start ups in the area
AUTHENTIC
Designed with the help
and input of software
experts
PITCH DECK 6
H O W T O C A L C U L AT E M A R K E T
S I Z E ?
Total Addressable Market(TAM) : West Bengal.
​Serviceable Addressable Market(SAM) : Kolkata.
Serviceable Obtainable Market(SOM) : North 24
parganas.
NICHE : Habra.
PITCH DECK 7
TAM
SAM
SOM
NICHE
West Bengal: 10.42cr
Kolkata: 15.5M
North 24 pgs: 1.13 M
Habra: 367k
SOLUTION:
We offer online or in-person lessons. Students can search for tutors
based on their subject, level, location, availability and rating. Teacher can
create their profile, set their rates, and offer their services to potential
students.
BUSINESS MODEL
RESEARCH​
We based our research on market trends and
software sales ​
ABSTRACT​
We believe people need new management
tools to help businesses achieve their OKRs​
DESIGN​
Minimalist design and easy to use ​
PITCH DECK 9
MARKET OVERVIEW
$3B
Opportunity to build​
Fully inclusive market​
Total addressable market​
$2B
Freedom to invent​
Selectively inclusive market​
Serviceable available market​
​
$1B
Few competitors​
Specifically targeted market​
Serviceable obtainable market​
​
PITCH DECK 10
PITCH DECK 11
Opportunity to build​
Fully inclusive market​
Total addressable market​
Freedom to invent​
Selectively inclusive market​
Serviceable available market​
​
Few competitors​
Specifically targeted market​
Serviceable obtainable market​
​
MARKET COMPARISON
OUR COMPETITION
CONTOSO​ COMPETITORS​
Our product is priced below that of
other task management tools on the
market​
Simple and easy to use app
and website, compared to the
complex tools of our competitors​
Affordability is the main draw for our
consumers to our product​
Company A​
Product is more expensive​
Companies B & C ​
Product is expensive and
inconvenient to use​
Companies D & E​
Product is affordable, but
inconvenient to use
PITCH DECK 12
COMPETITION
C O N V E N I E N T
A CONTOSO
E X P E N S I V E​ A F F O R D A B L E
D
E
B
C
I N C O N V E N I E N T​
PITCH DECK 13
GROWTH STRATEGY
How we’ll scale in the future​
FEB 20XX MAY 20XX OCT 20XX
Distribute the app to
local start ups to help
establish the product
Release the app to the general
public and monitor press and
regional market trends
Gather feedback from the
start up community to expand
availability of the product
PITCH DECK 14
TWO-YEAR ACTION PLAN
Supply
volunteers​
Run focus
groups​
Gather
feedback​
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Test with
start ups​
Regional
launch​
Deliver to
consumers​
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PITCH DECK 15
FINANCIALS
Y E A R 1 Y E A R 2 Y E A R 3
Detailers​ 5,000​ 40,000​ 160,000​ ​
Users​ 50,000​ 400,000​ 1,600,000​ ​
Sales​ 500,000​ 4,000,000​ 16,000,000​ ​
Average Price per Sale​ 75​ 80​ 90​ ​
Revenue @ 15%​ 5,625,000​ 48,000,000​ 216,000,000​ ​
G R O S S P R O F I T ​ 5,625,000​ 48,000,000​ 216,000,000​ ​
Expenses​ ​ ​ ​ ​
Sales & Marketing​ 5,062,500​ 38,400,000​ 151,200,000​ ​
Customer Service​ 1,687,500​ 9,600,000​ 21,600,000​ 70%​
Product
Development​
562,500​ 2,400,000​ 10,800,000​ 10%​
Research​ 281,250​ 2,400,000​ 4,320,000​ 5%​
TOTA L
E X P E N S E S ​
7,593,750​ 52,800,000​ 187,920,000​ 2%​
PITCH DECK 16
MEET THE TEAM
TAKUMA HAYASHI​
​
President​
MIRJAM NILSSON​
​
Chief Executive Officer​
FLORA BERGGREN​
​
Chief Operations
Officer​
RAJESH SANTOSHI​
​
VP Marketing​
PITCH DECK 17
THE FULL TEAM
TAKUMA HAYASHI​
President​
GRAHAM BARNES​
VP Product​
MIRJAM NILSSON​
​
Chief Executive Officer​
ROWAN MURPHY​
SEO Strategist​
FLORA BERGGREN​
​
Chief Operations
Officer​
ELIZABETH MOORE​
Product Designer​
RAJESH SANTOSHI​
​
VP Marketing​
ROBIN KLINE​
Content Developer​
PITCH DECK 18
SUMMARY
At Contoso, we believe in giving 110%. By
closing the loop on task management and
using the latest technology, we help
businesses grow and nurture a consumer-
first mindset. We thrive because of our
market knowledge and a great team behind
our product. As our CEO says, "Efficiencies
will come from proactively transforming how
we do business."
PITCH DECK 19
THANK YOU
Mirjam Nilsson​
​
206-555-0146​
mirjam@contoso.com​
www.contoso.com​
PITCH DECK 20

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Tech pitch deck.pptx to find tuition easily

  • 2. INTRODUCTION Finding a private tutor can be a challenging task for many students and parents. You may have specific needs, preferences, and goals that you want to achieve with the help of a tutor. But how do you find the right tutor for you? That’s where Tutor Finder comes in. Tuition place is an app that helps you find and connect with qualified and experienced tutors in your area. Whether you need help with math, science, language, or any other subject, Tuition place can help you find the best tutor for your needs. 2 This Photo by Unknown Author is licensed under CC BY-NC-ND
  • 3. WHY?  Families that are on a tight budget may opt for cheaper tutoring options, but they may not get the desired results. Some tutors may not be reliable, qualified, or effective, and some students may not benefit from private tutoring at all.  Some tutors may not have the necessary credentials, training, or experience to teach a certain subject or level.  Hiring a tutor who comes to the student’s home or taking the student to the tutor’s place may pose some risks. The tutor may not have a background check, references, or reviews. The student may also face some physical, emotional abuse from the tutor or other people in the tutor’s place.  Our website will ensure the safety of the students. All documents of teacher’s will be legally verified.  Students can easily access the credentials of the teachers and can take admission according to their preferences.  Academic details of the students will also be available to the teachers, so that they can create different batches.  Accessibility: Our website provides a central online location where students, parents, and tutors can access information about tuition services, including schedules, subjects, and pricing.  Credibility: A well-designed website can enhance the credibility of your tuition services, making it easier to attract students and parents.  Marketing: Our website serves as a digital marketing platform to promote your tuition services and attract a wider audience. HOW? WHAT?
  • 4. P R O B L E M & O P P O R T U N I T Y CONTEXT PROBLEM A LT E R N AT I V E S H O R TCO M I N  Not getting good teacher according to the student's preferences.  Not getting targeted amount of students to be taught in a single slot , thus reducing the full potential of the teacher  Not enough social connection to find reliable and good teachers.  Adjustment of time between teacher and student’s.  Students adjust and compromise with their studies as finding a good teacher according to their preferences is hard many a times CUSTOMERS E M OTI O N A L I M PAC T Loss of sales by not offering easier management tools that push teams to the finish line PITCH DECK 4  Teachers cannot teach with their full potential as finding a good amount of student according to their preferences is sometimes hard Quantifiable Impact
  • 5. P R O B L E M I N T E R V I E W S A N D S U R V E Y S R E S U L T S :  HOW MANY CUSTOMERS DID YOU INTERVIEW?  WHAT WAS THE INTERVIEW MODE?  Total 151 Customers.  Online.  HOW MANY OF THEM AGREE THIS IS A PROBLEM AND WANTS A SOLUTION?  HOW MANY OF THEM SAID THEY DON’T NEED A NEW SOLUTION?  133 17 are not sure . PITCH DECK 5
  • 6. PRODUCT OVERVIEW UNIQUE Only product specifically dedicated to task management​ FIRST TO MARKET First beautifully designed product that's both stylish and functional TESTED Conducted testing with start ups in the area AUTHENTIC Designed with the help and input of software experts PITCH DECK 6
  • 7. H O W T O C A L C U L AT E M A R K E T S I Z E ? Total Addressable Market(TAM) : West Bengal. ​Serviceable Addressable Market(SAM) : Kolkata. Serviceable Obtainable Market(SOM) : North 24 parganas. NICHE : Habra. PITCH DECK 7 TAM SAM SOM NICHE West Bengal: 10.42cr Kolkata: 15.5M North 24 pgs: 1.13 M Habra: 367k
  • 8. SOLUTION: We offer online or in-person lessons. Students can search for tutors based on their subject, level, location, availability and rating. Teacher can create their profile, set their rates, and offer their services to potential students.
  • 9. BUSINESS MODEL RESEARCH​ We based our research on market trends and software sales ​ ABSTRACT​ We believe people need new management tools to help businesses achieve their OKRs​ DESIGN​ Minimalist design and easy to use ​ PITCH DECK 9
  • 10. MARKET OVERVIEW $3B Opportunity to build​ Fully inclusive market​ Total addressable market​ $2B Freedom to invent​ Selectively inclusive market​ Serviceable available market​ ​ $1B Few competitors​ Specifically targeted market​ Serviceable obtainable market​ ​ PITCH DECK 10
  • 11. PITCH DECK 11 Opportunity to build​ Fully inclusive market​ Total addressable market​ Freedom to invent​ Selectively inclusive market​ Serviceable available market​ ​ Few competitors​ Specifically targeted market​ Serviceable obtainable market​ ​ MARKET COMPARISON
  • 12. OUR COMPETITION CONTOSO​ COMPETITORS​ Our product is priced below that of other task management tools on the market​ Simple and easy to use app and website, compared to the complex tools of our competitors​ Affordability is the main draw for our consumers to our product​ Company A​ Product is more expensive​ Companies B & C ​ Product is expensive and inconvenient to use​ Companies D & E​ Product is affordable, but inconvenient to use PITCH DECK 12
  • 13. COMPETITION C O N V E N I E N T A CONTOSO E X P E N S I V E​ A F F O R D A B L E D E B C I N C O N V E N I E N T​ PITCH DECK 13
  • 14. GROWTH STRATEGY How we’ll scale in the future​ FEB 20XX MAY 20XX OCT 20XX Distribute the app to local start ups to help establish the product Release the app to the general public and monitor press and regional market trends Gather feedback from the start up community to expand availability of the product PITCH DECK 14
  • 15. TWO-YEAR ACTION PLAN Supply volunteers​ Run focus groups​ Gather feedback​ 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Test with start ups​ Regional launch​ Deliver to consumers​ 20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec PITCH DECK 15
  • 16. FINANCIALS Y E A R 1 Y E A R 2 Y E A R 3 Detailers​ 5,000​ 40,000​ 160,000​ ​ Users​ 50,000​ 400,000​ 1,600,000​ ​ Sales​ 500,000​ 4,000,000​ 16,000,000​ ​ Average Price per Sale​ 75​ 80​ 90​ ​ Revenue @ 15%​ 5,625,000​ 48,000,000​ 216,000,000​ ​ G R O S S P R O F I T ​ 5,625,000​ 48,000,000​ 216,000,000​ ​ Expenses​ ​ ​ ​ ​ Sales & Marketing​ 5,062,500​ 38,400,000​ 151,200,000​ ​ Customer Service​ 1,687,500​ 9,600,000​ 21,600,000​ 70%​ Product Development​ 562,500​ 2,400,000​ 10,800,000​ 10%​ Research​ 281,250​ 2,400,000​ 4,320,000​ 5%​ TOTA L E X P E N S E S ​ 7,593,750​ 52,800,000​ 187,920,000​ 2%​ PITCH DECK 16
  • 17. MEET THE TEAM TAKUMA HAYASHI​ ​ President​ MIRJAM NILSSON​ ​ Chief Executive Officer​ FLORA BERGGREN​ ​ Chief Operations Officer​ RAJESH SANTOSHI​ ​ VP Marketing​ PITCH DECK 17
  • 18. THE FULL TEAM TAKUMA HAYASHI​ President​ GRAHAM BARNES​ VP Product​ MIRJAM NILSSON​ ​ Chief Executive Officer​ ROWAN MURPHY​ SEO Strategist​ FLORA BERGGREN​ ​ Chief Operations Officer​ ELIZABETH MOORE​ Product Designer​ RAJESH SANTOSHI​ ​ VP Marketing​ ROBIN KLINE​ Content Developer​ PITCH DECK 18
  • 19. SUMMARY At Contoso, we believe in giving 110%. By closing the loop on task management and using the latest technology, we help businesses grow and nurture a consumer- first mindset. We thrive because of our market knowledge and a great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." PITCH DECK 19