Tech3
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Tough Mudder uses Facebook as its primary marketing channel. It has nearly 3 million Facebook likes and saw a 24x increase in sales over 2 years. 20% of survey respondents said they signed up due to Facebook ads. Smoothie King has over 45,000 Facebook fans and uses the platform to drive people to its website and increase brand awareness through customer testimonials and contests. Both companies successfully leverage Facebook for marketing, promotions, and engagement.
Tech3
- 1. Marketing Success Stories on Facebook Mary Healy Westfield State University Communication Department 2/25/13 S
- 2. Tough Mudder S 10-12 mile obstacle course S Tests strength, stamina, mentality S Takes place in different cities throughout the country S Facebook helps people track upcoming events near them S Nearly 3 million likes
- 3. Tough Mudder (cont.) S Uses Facebook as primary advertising/engagement channel S 24x increase in sales in 2 years S 20% of survey participants were influenced to sign up because of Facebook ads
- 4. Tough Mudder (cont.) S People can become involved by simply clicking a button S They post photos of actual participants
- 5. Smoothie King S Privately owned New Orleans based company S Over 45,000 Facebook fans S Almost 5,000 testimonials
- 6. Smoothie King (cont.) Through Facebook, their website is easily accessible
- 7. Smoothie King (cont.) S People who liked their Facebook page were entered in a sweepstakes to win free smoothies for a year
- 8. Resources S http://fbrep.com/SMB/SMB_CaseStudy_ToughMudder.pd f S https://www.facebook.com/marketing/app_397409610271 055