FP Pitch (with text)
- 2. Problem Sports Fans and Teams want to connect in a more engaging way.
- 3. Solution FanPix capture photos of every fans’ reaction during key moments at a game, and delivers them instantly to their smart phones to be shared with friends & family. Think roller coaster photos for stadiums, during that last minute winner! These emotional images are linked to the plays of the game, bringing fans closer to the action.
- 4. The Experience These unique, contextual images create the core of a social platform for sports, used by fans everywhere, not just those at the stadium. The feed provides a rich and personalized experience as live game updates are paired with the emotional images of friends & family celebrating or recoiling in reaction to that specific moment, bringing users closer to the
- 5. How It Works Proprietary camera technology captures hundreds of high- resolution images in seconds. Cameras Great Cameras Photos Users Users pre- moments triggered automatica enter seat share installed like goals during lly number and photos at sports make fans celebratio uploaded view game with venue go wild n to central photos friends server
- 6. Distribution FanPix Partners with Fans at Stadium Download Users Share Content Teams Teams Promote FanPix 45,000 - f P Te o At r o am s t d en Stadium m o s n s ie rr er 11.3m - t r e F Cu Us Facebook 1.5m - Twitter Membershi ps Email lists FanPix Fans Everywhere Join Network
- 7. Competition Personaliz ed Content Our camera technology separates us from the competition by generating personalized content & leveraging teams distribution Distributio channels. n Channel Our patent protects this technology, which covers multiple hardware systems, the software and the applied concept. As fans are demanding a more engaging live game experience, once the systems are
- 8. Business Model Stadiums Teams pay for installation ($50-150k) as the service provides a greater social media presence, enhances the match day experience and assists with security. This fee allows us to support growth rapidly. Our platform also allows teams to generate additional revenue from sponsorships and selling prints to fans and publishers. FanPix makes $320k/season per stadium, either from a revenue share or from a license fee charged and
- 9. Market Opportunity Stadiums Sports sponsorship is growing 5.3% annually and shifting to social media (PWC) 11,000 stadiums in the world FanPix to install in 4- 5% of these stadiums (PWC) $320k/season = $160m revenue year Licensing to Stadiums Network Projection Stadium Users Revenues Expenses Revenues s 18,000 $57,600 Year 1 1 ($ 832k) $ 320,000 240,000 $1.1m Year 2 10 ($ 1.4m) $ 3.2m Social Network 1.5m $ 9.6m Year 3 50 ($ 3.5m) $ 16m 7.2m $ 68.8m Mobile advertising & Year 4 200 ($ 11.2m) $ 64m mobile e-commerce is Year 5 500 ($ 25.6m) $ 160m 21m $ 268.8m projected to triple by Based on a gradual 3-7% 2015 (Juniper) usage rate and revenue of $3-12 user Users gained per
- 10. Execution So Far 1) Prototype Designed & Constructed 2) Provisional Patent Filed 3) Mobile User Interface Designed 4) Commercial Discussions: Newcastle Utd, Newcastle Falcons, Everton, QPR
- 11. Launch & Early Milestones 1) 1-3 months | $ 240,000 Hire CTO & Mechanical Expense for Full Stadium Year ($) engineer One Build production unit Production Unit $ 50,000 & software $ 160,000 Hardware for 1 Stadium Build app & web IT Infrastructure, Storage & Hosting $ 50,000 Sign deal with stadium Salaries, Taxes & Benefits (Team of 6) $ 290,000 Sign sponsorship deal Legal & IP Fees $ 44,000 Get printing partner Travel, Insurance & Storage $ 30,000 Workspace (12 mo) $ 40,000 2) 4-5 months | $ 304,000 Subtotal $ 664,000 Build modules Total (with +25% Contingency) $ 832,000 Install into stadium Another injection of 3) 6-12 months | $ 288,000 investment may not be required as installation & Running the system distribution costs will be File full patent covered by teams, and licensing revenues will Acquire additional provide the capital to stadiums grow quickly, without
- 12. The Team William Dickinson | CEO & Head of Hardware Engineering Background in designing and implementing high profile new technologies at Veolia. His first venture, Social Tiger, was a Facebook app that saw an ROI in under a year. He will act as CEO and project manage the continual development and operation of the camera technology. Marco Correia | Product Development & Branding Spent the last three years at Ogilvy & Mather managing digital projects and applying marketing and social media strategies for their flagship IBM account. He will lead the design and development of the FanPix web & mobile products. Dan Magy | Head of Business Development Background in market, financial, and operational analysis of the UK’s leading technology firms for Eventure London. Intelligence and Strategy Analyst for Langley group. Giving him the business development skills that will be crucial for our success.
- 13. Advisors Keith Impey | CEO & Global Board Member of Media Sports & Entertainment Agency Keith's experience spans media and sports marketing following over a decade in Media Agencies. He has substantial stadium and sponsor contacts in the EU. Bing Ai, Ph.D. | Partner at Perkins Coie - Intellectual Property His practice emphasizes patent strategy, patent validity and infringement issues. Well versed in technology laws and regulations and works actively with UCSD's $1 Billion dollar technology transfer department. Hal Steger | Vice President, Worldwide Marketing & Business Development at Funambol More than 25 years of marketing and business development experience at high- growth, innovative global software companies. Worked past 7 years in mobile, positioning his current company, Funambol, as Tom Crews | Managing Director at Stratford Partners - Capital Management leader of white-label personal clouds. Expertise in raising growth capital, interim & turnaround executive management and strategic consulting. Bryan Byrne | Entrepreneur Held positions as Director of International, business and revenue products at Yelp. Software Engineer at Zillow, Hotwire and Symantec.
- 14. Summary Why the sports-photo industry? People love sports, and people love sharing photos. The industry represents a huge global audience for a service like FanPix and continues to grow. Why FanPix? Sports are filled with emotion & drama. We want to fundamentally change the way fans, teams & players connect with one another. We’ll do it by capturing these emotional moments and allowing fans to share them with their friends, only our technology is designed to do so. Why Now? Sports and social media are beginning to blend in an amazing way, but there are no services that deliver such unique value for Contact FanPix Contact FanPix View Interactive Demo View Interactive Demo fans, teams & marketers. We believe our services can preserve the emotional capital at sporting events to take advantage of this industrial shift.
Editor's Notes
- #12: - It’s no wonder why sports are such a universal language; the 9 th inning, the last lap, the Hail Mary, the buzzer beater, the 18 th hole playoff, shootouts – sports are filled with those moments that make us scream with excitement, that make us cry in defeat, that make us believe anything is possible. There’s nothing quite like being at the game, seeing superstars make history right in front of your eyes, embracing complete strangers as if they were family. As amazing as these memories are, what if I told you there was something more you could do to capture them? What if you could go back in time and see you and your friends during that 9 th inning homer in the playoffs? Now you can.