What's Working in Social Media: 2015 and Beyond
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The document outlines effective social media strategies employed by CCHI, emphasizing the importance of audience engagement, nimbleness, and creativity. It highlights the need for organizations to invest in social media to enhance visibility and recommends leveraging paid promotions for better reach. Key takeaways include the importance of producing authentic content and experimentation across various platforms to foster connection and engagement.
What's Working in Social Media: 2015 and Beyond
- 2. AS TOLD BY: Adam Fox Director of Strategic Engagement Austin Montoya Social Media and Online Coordinator
- 3. Who you are matters! Policy Advocacy (i.e. wonky) Consumer Voice Membership based Responsive & fast paced
- 4. It defines social media strategy.
- 5. Your structure matters! Most Orgs = Mission capacity + communications capacity CCHI = Policy capacity + Communications capacity Structure your funding for Social Media!!
- 6. Big trends a la CCHI Media & Social Media + 1hr =
- 8. Lessons: Audience and goals define strategy and structure. Be Nimble: We adjust constantly Leverage connection btw media and social media Ask forgiveness, not permission (mostly) Good content wins Allow creative time and space Actually talking to people works miracles (and is kind of the point, right?) Brave Leadership is a MUST Take risks, experiment and evolve!!
- 9. How CCHI uses social media daily Members Media Advocates Live-tweeting Tweet Chats Elected Officials News Source Directing conversation Advertising Campaign Driven
- 10. Live Tweeting & Twitter Chats
- 11. Facebook: Pay to Play The problem: Users and organizations creating great content (blogs, reports, videos) but no one is seeing it. According to Facebook, pages reach only about 16% of fans organically. The solution: Invest in your social media. A boosted post will hit a lot more of your followers along with their friends. With a budget, you can test what works and what doesn’t work on Facebook.
- 12. How CCHI Pays to Play Open Enrollment messaging – Report: lessons for OE3
- 13. How CCHI Pays to Play Events, Microsites, Story Asks, Likes
- 14. How CCHI Pays to Play Small Campaigns – no matter how obscure!
- 15. Takeaways: Pay to Play It’s worth investing money in social Experiment with Facebook ads Continue creating amazing, authentic content Experiment with other social-media platforms
- 17. Be intentional Be direct Original, creative content Take photos! Engage your audience Don’t ask too much Experiment Advertise Make yourself accessible What’s Working for CCHI
Editor's Notes
- #11: Benefits of Live tweeting/twitter chats: Building strong relationships (with other organizations or with individuals); building authority/credibility; you stay informed; get a chance to promote your brand. PLAN AHEAD: Create a ‘Tweet Cheat Sheet’ that includes people’s Twitter handles, know the hashtag ahead of time; know who to follow.
- #12: There are two major advantages to Facebook ads: social context/pressure ("Your friend Dave likes this dentist") and incredible targeting options. Remember, on Facebook, you're not competing with other small businesses, or even big businesses, for people's attention; you're competing with pictures of my best friend's baby.
- #13: The ads were targeted towards many Coloradans with different types of messages. The messages included the ability to receive financial assistance, the rates have fallen, the benefits available for families, and that there is a penalty is one fails to get enrolled. Overall, all ads reached nearly 40,000 Coloradans. Topics of cost and financial assistance seem to be the most effective across Colorado; however, that does vary. Using language such as “discounts” and “financial assistance” to help pay for health insurance, does seem to be best.
- #16: Think about creating a compelling strategy and promote one post per week for $10. Once you start to see success with the small budget, you can always increase the budget if there are positive results.