Technical On-Page Optimization Audit
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This document discusses on-page optimization strategies and techniques. It recommends analyzing key on-page elements like title tags, headings, and content on websites and comparing them to top ranking sites in search results. It also discusses applying on-page changes, like keyword optimization, to websites built with WordPress using SEO plugins. The document provides resources for on-page optimization best practices and checklists.
Technical On-Page Optimization Audit
- 1. On-Page Optimization ‘Strong On-Page = Less Off-Page’
- 2. On-Page Again? • Analyze On Page Elements that affects SEO Rankings • Compare On Page Elements to Top Ranking Sites • Apply On Page Changes to Websites (WordPress)
- 3. Analyze On Page Elements that affects SEO Rankings
- 4. On-Page Checklist 1. Head Section Order 2. Title Tag 3. Description Tag 4. Heading Tags 5. Content See more: http://www.bruceclay.com/blog/2012/06/seo-checklist/
- 5. Check Top 3 SERP Result Title Description LSI
- 6. Ad Preview • Where’s the Keyword Placement?
- 7. Is it H1? Note: Keyword in Title, Description, and H1
- 8. Compare On Page Elements to Top Ranking Sites
- 9. Compare • Keywords that are close to the left Ranks higher is Google.
- 10. Another Example
- 11. How about the Content? Additional Elements •LSI (Related Searches) •Schema •Social (G+) •External Links (Authoritative)
- 12. Intent/Behavior
- 13. Schema
- 14. Mapping Website Title Desc H1 H2 Content Schema Video Images Other Engage ment Objects Gazelle Title Desc Y Y 500 N N Y N CFI Title Desc Y Y 500 N N Y N
- 15. Applying On-Page SEO to Websites
- 16. Wordpress Applying On-Page SEO to Website is Easy with WordPress
- 17. Wordpress 5 Fundamental Reasons to Use WordPress 1.Cost (FREE) 2.Custom Fields and Attributes 3.On‐Demand Google‐Optimized Content Creation 4.Elasticity and Scalability 5.Customer Engagement and Author Rank
- 18. Wordpress Installation 1. Download and unzip the WordPress package if you haven't already. 2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it. 3. Rename the wp-config-sample.php file to wp-config.php. 4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password. 5. Upload the WordPress files in the desired location on your web server 6. Run the WordPress installation script by accessing wp- admin/install.php in a web browser. More detailed: http://codex.wordpress.org/Installing_WordPress
- 19. Wordpress Plugins for SEO • Yoast SEO • Analytics • XML Sitemap • Google Authorship • Schema • Social Plugins • Top 20 • 3 Must have
- 20. Exam 1. Create On-Page Audit for CFx Site (Compare it with Competitor) 2. Install Wordpress site in 6te.net 3. Create 1 Optimized Page 4. Add SEO Plugins
- 21. On-Page Resources • http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building • http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-sh • http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday • http://www.seomoz.org/blog/4-graphics-to-help-illustrate-onpage-optimization • http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization • http://www.seomoz.org/learn-seo/on-page-factors • http://kaiserthesage.com/on-page-optimization-2011/ • http://www.seomoz.org/blog/8-easy-wins-for-on-page-seo • http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/ • http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond- whiteboard-friday • http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral • http://www.searchenginejournal.com/viral-seo-titles/ • http://www.bruceclay.com/blog/2012/06/seo-checklist/ • http://kaiserthesage.com/on-page-seo/
- 22. Thanks! Follow me on Twitter: @GDTALAMPAS