Technical Proposal for Tabuk Intl. Building Expo (3).pdf

Technical Proposal for Tabuk Int'l. Building Expo (TiBEx)
Project Overview
The Tabuk Int'l. Building Expo (TiBEx) aims to bring together industry leaders, innovators,
and professionals from across the globe, with a particular focus on attracting participants
from Saudi Arabia, China, Turkey, Egypt, Jordan, USA, Qatar, and the Emirates. The
exhibition will provide a platform for showcasing advancements in construction, design, green
technologies, and industrial innovations, fostering partnerships, and driving economic growth
in the region.
Event Details
• Name: Tabuk Int'l. Building Expo (TiBEx)
• Date: October 1, 2024
• Duration: 3 days
• Location: Tabuk, Saudi Arabia
• Venue: Approximately 10,000 sqm tent with all necessary facilities
Objectives
1. Attract International and Local Exhibitors:
o Engage companies from Saudi Arabia, China, Turkey, Egypt, Jordan, USA,
Qatar, and the Emirates.
o Showcase advancements and innovations in construction, design, green
technologies, and industrial sectors.
2. Foster Business Partnerships:
o Encourage collaborations and partnerships between local and international
businesses.

o Provide networking opportunities for entrepreneurs and industry professionals.
3. Promote Economic Growth:
o Stimulate economic activity and create job opportunities in the region.
o Highlight investment opportunities and attract foreign direct investment.
4. Encourage Sustainable Development:
o Showcase green technologies and sustainable building practices.
o Align with the goals of major regional projects like NEOM, Amaala, and the Red
Sea Project.
Targeted Activities for Exhibitor Booths
1. Construction and Infrastructure
o General Contractors
o Engineering Firms
o Construction Materials
o Heavy Machinery
2. Design and Architecture
o Architectural Firms
o Interior Designers
o Urban Planning
o Landscape Architecture
3. Green and Sustainable Technologies
o Renewable Energy
o Energy Efficiency
o Green Building Materials
o Waste Management
4. Technology and Innovation
o Smart Building Technologies
o Construction Tech
o Virtual and Augmented Reality
o Robotics and Automation
5. Logistics and Transportation

o Freight Forwarding
o Supply Chain Management
o Vehicle Manufacturers
6. Finance and Investment
o Banks and Financial Institutions
o Investment Firms
o Insurance Providers
7. Government and Regulatory Bodies
o Government Agencies
o Regulatory Authorities
o Economic Development Agencies
8. Education and Training
o Universities and Technical Schools
o Professional Training Institutes
o Research Institutions
9. Local Businesses and SMEs
o Local Contractors and Builders
o Artisans and Craftsmen
o Service Providers
Targeted Countries for Participation
• Saudi Arabia
• China
• Turkey
• Egypt
• Jordan
• USA
• Qatar
• Emirates
Sponsorship Packages

Platinum Sponsor
• Quantity: 2
• Booth Space: 50 sqm
• Benefits:
o Prime location
o Logo on all promotional materials
o Keynote speaking opportunity
o Branding throughout the venue
o VIP amenities
o Full-page advertisement in the event program
o Customized engagement opportunities (e.g., sponsor-hosted networking
events)
o Access to attendee data for post-event marketing
o Exclusive interview or feature article in event publications
o Opportunity to include promotional materials in attendee registration bags
o Dedicated press release highlighting sponsorship
o Special recognition during the opening and closing ceremonies
o Honoring and greeting His Royal Highness the Emir of the region
o Sponsoring a workshop opportunity
o Branding at the entrances of the event venue (VIP / General Entrance)
o Branding in the parking lots
Gold Sponsor
• Quantity: 3
• Benefits:
o Prominent location
o Logo on promotional materials
o Speaking opportunity
o Branding in key areas
o VIP amenities
o Half-page advertisement in the event program

o Enhanced branding opportunities in high-traffic areas (e.g., main stage,
registration area)
o Option to sponsor a specific event segment (e.g., gala dinner, awards
ceremony)
o Priority listing in the exhibitor directory
o Inclusion of promotional materials in attendee bags
o Special mention in event newsletters
o Honoring and greeting His Royal Highness the Emir of the region
o Sponsoring a workshop opportunity
o Branding at the entrances of the event venue (VIP / General Entrance)
o Branding in the parking lots
Silver Sponsor
• Quantity: 5
• Benefits:
o Good location
o Branding in selected areas
o Social media features
o Quarter-page advertisement in the event program
o Opportunity to sponsor specific sessions or workshops
o Inclusion of promotional materials in attendee registration bags
o Enhanced social media promotion (e.g., sponsored posts)
o Recognition in event communications and newsletters
Bronze Sponsor
• Quantity: 10
• Benefits:
o Branding in some areas

o Social media features
o Mention in press releases and media coverage
o Opportunity to provide branded giveaways or materials
o Enhanced listing in the exhibitor directory
o Recognition on event website and in the event program
Exclusive Freight Forwarding Sponsor
• Quantity: 1
• Benefits:
o Exclusive provider of freight forwarding services
o Branding in the exhibitor manual
o On-site management and support
o Social media and website features
o Branded signage in logistics areas
o Opportunity to provide a dedicated service desk at the event
o Mention in all logistics-related communications to exhibitors
o Special recognition in event logistics announcements
Technology Partner
• Quantity: 2
• Benefits:
o Branding as the official technology partner
o Branding on event app or digital platforms
o Opportunity to conduct live demonstrations or tech showcases
o Access to technical sessions or panels for product presentations
o Inclusion in technology-focused press releases and articles
o Special recognition in technology-related event communications

Tourism Sponsor
• Quantity: 1
• Benefits:
o Branding as the official tourism partner
o Branding throughout the venue
o Opportunity to present at a designated session about local tourism
o Inclusion of tourism brochures and flyers in attendee registration bags
o Ability to offer exclusive tourism packages and discounts to event attendees
o Joint marketing campaigns promoting both the event and local tourism
o VIP amenities, including special VIP tours or experiences
o Dedicated press release highlighting the tourism partnership
o Special recognition during the opening and closing ceremonies
Marketing Strategy
Pre-Event Marketing
1. Digital Marketing:
o Social Media Campaigns: Paid promotions on LinkedIn, Facebook, Twitter, and
Instagram targeting industry professionals.
o Content Creation: Develop engaging content such as videos, graphics, and
articles highlighting key aspects of the event, exhibitor profiles, and speaker
features.
o Email Marketing: Send newsletters and targeted email campaigns to a curated
list of industry professionals, previous attendees, and potential exhibitors.
o SEO and SEM: Optimize the event website for search engines and run Google
Ads campaigns to capture search traffic.

2. Traditional Advertising:
o Print Advertising: Advertisements in industry-specific magazines, newspapers,
and trade journals.
o Outdoor Advertising: Billboards and banners in high-traffic areas and near the
event venue to increase local awareness.
3. Public Relations:
o Press Releases: Regularly issue press releases to announce event updates,
sponsor highlights, and speaker announcements.
o Media Partnerships: Collaborate with industry publications and media outlets
for coverage and promotional articles.
o Event Launch and Media Day: Host a media day to showcase the event
highlights and provide a sneak peek to journalists and influencers.
4. Promotional Materials:
o Brochures and Flyers: Distribute printed materials at industry events,
conferences, and through direct mail campaigns.
o Event Banners and Signage: Use at strategic locations to promote the event
and provide visibility to sponsors and key exhibitors.
5. Website Development and Maintenance:
o Initial Development: Create a user-friendly website with detailed event
information, registration options, exhibitor listings, and sponsorship
opportunities.
o Ongoing Maintenance: Regularly update the website with new content, event
updates, and interactive features.
6. Influencer Marketing:
o Engage Influencers: Collaborate with industry influencers and thought leaders
to endorse the event and attract their followers.
o Influencer Campaigns: Run influencer-led campaigns on social media
platforms to increase event visibility and drive registrations.
Pro-Event Marketing
1. On-site Promotions:

o Live Social Media Updates: Real-time updates, live streaming of key sessions,
and behind-the-scenes content on social media platforms.
o Event App: Provide an interactive event app with schedules, speaker
information, exhibitor lists, and networking tools.
o Signage and Branding: Ensure prominent signage and branding throughout the
venue for sponsors and key exhibitors.
2. Engagement Activities:
o Workshops and Seminars: Host 14 educational sessions, panel discussions,
and hands-on workshops in a large theater.
o Small Stage for Speakers: Allocate a small stage for speakers to deliver
awareness and educational topics to visitors.
o Networking Events: Organize networking receptions, luncheons, and meet-
and-greet sessions to facilitate connections.
Post-Event Marketing
1. Follow-Up Communication:
o Thank You Emails: Send personalized thank-you emails to attendees,
exhibitors, and sponsors.
o Event Highlights: Share event highlights, key takeaways, and success stories
through newsletters and social media.
2. Surveys and Feedback:
o Feedback Forms: Distribute surveys to gather feedback from attendees,
exhibitors, and sponsors.
o Analyze Data: Use feedback to assess the event's success and identify areas
for improvement.
3. Content Marketing:
o Post-Event Reports: Publish detailed post-event reports and case studies on
the event website.
o Media Coverage: Share media coverage and press clippings with stakeholders.
Sales Support (Pre-Event Stage)
1. Lead Generation:

o Identify Prospects: Develop a list of potential exhibitors and sponsors.
o Outreach Campaigns: Use email marketing, phone calls, and personalized
invitations to engage prospects.
2. Sales Collateral:
o Brochures and Presentations: Provide detailed brochures and presentations
highlighting the benefits of participating.
o Case Studies: Share success stories from previous events to demonstrate
value.
3. Incentives:
o Early Bird Discounts: Offer discounts for early commitments to boost initial
sales.
o Bundle Packages: Create attractive bundle packages for exhibitors and
sponsors.
Sales Strategy and Plan
Overview The sales strategy for the Tabuk Int'l. Building Expo (TiBEx) aims to attract a
diverse range of exhibitors, sponsors, and attendees, ensuring a successful and well-
attended event. The plan focuses on maximizing booth sales, securing sponsorships, and
driving attendee registrations through targeted marketing and personalized outreach.
Sales Objectives
1. Maximize Booth Sales:
o Achieve full occupancy of exhibitor booths across all categories (Platinum,
Gold, Silver, Bronze, and other sponsorship packages).
o Target local, regional, and international companies from the construction,
design, green technologies, and industrial sectors.
2. Secure Sponsorships:
o Attract high-profile sponsors for each sponsorship category.
o Ensure sponsors receive maximum visibility and engagement opportunities
during the event.

3. Drive Attendee Registrations:
o Attract industry professionals, decision-makers, and stakeholders from
targeted countries.
o Ensure a high level of engagement and participation throughout the event.
Sales Strategy
1. Targeted Outreach:
o Industry Segmentation: Identify and segment potential exhibitors and sponsors
based on industry, company size, and geographical location.
o Personalized Outreach: Develop personalized outreach campaigns tailored to
the specific needs and interests of each segment.
o Lead Generation: Utilize databases, industry associations, and previous event
attendees to generate a comprehensive list of leads.
2. Value Proposition:
o Highlight Benefits: Clearly communicate the benefits of participating in TiBEx,
including networking opportunities, access to potential clients, and brand
visibility.
o Success Stories: Share testimonials and case studies from previous exhibitors
and sponsors to demonstrate the value and ROI of participating in the event.
3. Incentives and Discounts:
o Early Bird Discounts: Offer early bird discounts to incentivize early
commitments from exhibitors and sponsors.
o Bundle Packages: Create attractive bundle packages that combine booth
space, sponsorship opportunities, and additional marketing benefits.
o Exclusive Offers: Provide exclusive offers for repeat exhibitors and sponsors to
encourage loyalty.
4. Digital Marketing:
o Email Campaigns: Develop targeted email campaigns to reach potential
exhibitors and sponsors, highlighting key event details and benefits.
o Social Media Marketing: Utilize social media platforms to promote the event,
share updates, and engage with potential participants.

o Webinars and Virtual Events: Host webinars and virtual events to provide
potential exhibitors and sponsors with detailed information about TiBEx and
answer any questions.
5. Partnerships and Alliances:
o Industry Associations: Collaborate with industry associations and trade
organizations to promote TiBEx to their members.
o Media Partnerships: Partner with industry publications and media outlets to
increase event visibility and reach a wider audience.
o Influencers and Thought Leaders: Engage influencers and thought leaders to
endorse the event and attract their followers.
6. On-the-Ground Sales Team:
o Sales Representatives: Deploy a dedicated sales team to conduct face-to-face
meetings with potential exhibitors and sponsors.
o International Sales Team: Assign a team of international sales representatives
to target companies in key markets such as China, Turkey, Egypt, Jordan,
USA, Qatar, and the Emirates.
o Follow-Up and Relationship Management: Ensure consistent follow-up with
leads and maintain strong relationships with committed exhibitors and
sponsors.
Sales Plan Timeline
1. August 1-15, 2024:
o Finalize the sales team and assign territories.
o Develop sales collateral, including brochures, presentations, and promotional
materials.
o Begin initial outreach to potential exhibitors and sponsors.
2. August 16-31, 2024:
o Launch early bird discount campaigns and bundle package offers.
o Conduct personalized outreach to top-tier exhibitors and sponsors.
o Host webinars and virtual events to provide information and answer questions.
3. September 1-15, 2024:

o Intensify sales efforts with targeted email campaigns, social media marketing,
and on-the-ground sales meetings.
o Secure commitments from exhibitors and sponsors, focusing on filling high-
value booth spaces and sponsorship categories.
4. September 16-30, 2024:
o Finalize exhibitor and sponsor lists.
o Continue follow-up and relationship management to ensure all commitments
are confirmed.
o Prepare for on-site exhibitor and sponsor setup.
Metrics and Evaluation
1. Sales Metrics:
o Track the number of booth spaces sold and the revenue generated from booth
sales.
o Monitor the number of sponsorships secured and the total sponsorship
revenue.
o Measure the engagement and response rates of email campaigns, social
media marketing, and webinars.
2. Performance Evaluation:
o Conduct regular sales team meetings to review progress and adjust strategies
as needed.
o Collect feedback from exhibitors and sponsors to identify areas for
improvement.
o Analyze post-event surveys to assess the overall effectiveness of the sales
strategy and plan for future events.
Safety and Security Measures
1. Security Services:
o Deploy professional security personnel to ensure the safety of attendees,
exhibitors, and staff.

2. Safety and Security Equipment:
o Install fire extinguishers, first aid stations, and emergency exits throughout the
venue.
3. Crowd Management:
o Strategy and Plan: Develop a comprehensive crowd management plan to
ensure smooth flow of attendees and prevent overcrowding.
o Entry and Exit Points: Designate multiple entry and exit points to manage crowd
movement.
o Emergency Protocols: Establish clear emergency protocols and conduct drills
with staff and security personnel.
4. Medical Services:
o Provide on-site medical team and first aid stations to handle any medical
emergencies.
5. Insurance:
o Ensure comprehensive insurance coverage for the event, including liability and
property insurance.
Team Breakdown
Position Quantity
CEO 1
Project Lead 1
Marketing Lead 1
Event Coordinators 3
Marketing and Communications 4
International Sales 8
Sponsorship and Sales 6
Operations and Logistics 4
Security and Safety 6
Engineering / Technical Support 3

Position Quantity
Registration and Customer Service 4
Finance and Administration 2
Medical and First Aid 2
Additional Facilities and Amenities
1. Workshops and Seminars:
o Large Theater: Host 14 workshops in a large theater prepared for educational
sessions and panel discussions.
o Small Stage: Allocate a small stage for speakers to deliver awareness and
educational topics to visitors, with speakers primarily from exhibitors or
selected external speakers in coordination with the management.
2. VIP Lounge:
o Allocate a VIP lounge for hospitality, providing a comfortable space for VIPs to
relax and network.
3. Media Center:
o Prepare a media center for use by TV channels and the press, equipped with
all necessary facilities for media coverage.
4. Business Center:
o Allocate a business center equipped with meeting rooms, high-speed internet,
and office supplies to facilitate business activities and networking.
o Activation Ideas:
▪ Speed Networking Sessions: Organize short, timed networking sessions
to help participants make new business connections.
▪ Matchmaking Service: Provide a matchmaking service to connect
exhibitors with potential business partners and clients.
▪ Workshops and Training: Host small workshops and training sessions
on relevant business topics to provide additional value to participants.

Project Timeline
1. August 1, 2024: Project initiation
o Begin project planning and team mobilization
o Start marketing and promotional activities
o Secure sponsorships and finalize exhibitor list
2. Mid-August 2024: Venue preparation
o Start venue tent installation
o Begin interior production and booth construction
o Ensure safety and security measures are in place
3. September 2024: Final preparations
o Complete venue setup and interior decorations
o Conduct final checks on all facilities and amenities
o Coordinate with exhibitors and sponsors for their setup
o Finalize workshop and seminar schedules
4. October 1, 2024: Event commencement
o Official opening ceremony
o Conduct the 3-day exhibition, workshops, and seminars
o Provide continuous support for exhibitors and attendees
5. October 3, 2024: Event conclusion
o Closing ceremony and final networking session
o Begin dismantling booths and interior structures
6. October 4-5, 2024: Venue removal
o Complete removal of tents and all installations
o Ensure the venue is returned to its original state
Future Plans for Tabuk Int'l. Building Expo (TiBEx)
As we look forward to the success of the Tabuk Int'l. Building Expo (TiBEx) in 2024, we are
already planning and preparing for an even more impactful and innovative event in 2025. Our
goal is to build on the achievements of this year's expo and continuously improve the

experience for exhibitors, sponsors, and attendees. Here are some key areas we will focus
on to enhance next year's event:
Post-Event Evaluation and Feedback
1. Surveys and Feedback:
o Conduct detailed surveys and gather feedback from exhibitors, sponsors, and
attendees to identify strengths and areas for improvement.
o Analyze feedback to understand the needs and expectations of participants
better.
2. Performance Metrics:
o Review key performance indicators (KPIs) such as attendee numbers, exhibitor
satisfaction, sponsor engagement, and overall event ROI.
o Use this data to set benchmarks for future events.
Enhanced Marketing and Outreach
1. Expanding Digital Presence:
o Increase investment in digital marketing strategies, including SEO, SEM, and
social media campaigns, to reach a broader audience.
o Develop more engaging content, including behind-the-scenes videos,
interviews with key participants, and interactive elements.
2. Influencer Partnerships:
o Strengthen relationships with industry influencers and thought leaders to
expand our reach and credibility.
o Collaborate with influencers for pre-event promotions, live coverage during the
event, and post-event summaries.
Innovative Exhibitor and Attendee Engagement
1. Virtual and Hybrid Components:
o Introduce virtual and hybrid event options to accommodate international
participants who may not be able to attend in person.
o Develop a comprehensive virtual platform offering live streaming, virtual
booths, and interactive networking opportunities.

2. Enhanced Networking Opportunities:
o Create more structured networking events, including speed networking
sessions, themed meetups, and facilitated workshops.
o Use technology to match exhibitors and attendees with shared interests and
business goals.
Expanded Educational Programs
1. Workshops and Seminars:
o Increase the number and variety of workshops and seminars, covering more
specialized and advanced topics.
o Invite renowned experts and industry leaders to share their knowledge and
insights.
2. Interactive Learning:
o Incorporate more interactive learning experiences, such as hands-on
demonstrations, live simulations, and collaborative projects.
o Use augmented and virtual reality technologies to provide immersive
educational experiences.
Sustainability and Innovation
1. Green Initiatives:
o Implement more sustainable practices throughout the event, such as reducing
waste, using eco-friendly materials, and promoting green technologies.
o Partner with sustainability-focused organizations to showcase the latest
innovations in sustainable construction and design.
2. Innovation Showcases:
o Create dedicated spaces for startups and innovators to showcase cutting-edge
technologies and solutions.
o Organize pitch sessions and innovation competitions to highlight
groundbreaking ideas and foster collaboration.
Enhanced Amenities and Services
1. Improved Facilities:

o Upgrade the venue's facilities to provide a more comfortable and convenient
experience for all participants.
o Increase the availability of amenities such as charging stations, rest areas, and
dining options.
2. Comprehensive Support:
o Offer more comprehensive support services, including on-site assistance,
language support, and personalized concierge services.
o Enhance the registration and check-in process to ensure a smooth and efficient
experience.
Early Planning and Promotion
1. Advance Planning:
o Start planning for the next expo immediately after the conclusion of this year's
event, involving all key stakeholders in the process.
o Set clear goals and timelines for each stage of the planning process.
2. Early Promotion:
o Begin promoting the 2025 expo well in advance to build anticipation and secure
early commitments from exhibitors and sponsors.
o Use early-bird discounts and special promotions to encourage early
registrations and partnerships.
Final statement
The Tabuk Int'l. Building Expo (TiBEx) is poised to be a landmark event, fostering innovation,
partnerships, and economic growth. This detailed technical proposal outlines the event's
structure, targeted activities, marketing strategy, influencer strategy, sales strategy, safety
measures, sponsorship packages, team organization, additional facilities, and a
comprehensive project timeline, ensuring a well-planned and successful exhibition. Our
commitment to continuous improvement and innovation will ensure that TiBEx remains a
premier platform for industry leaders, innovators, and professionals to connect, collaborate,
and drive the future of the construction, design, and industrial sectors.

Technical Proposal for Tabuk Intl. Building Expo (3).pdf

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