Technobabble: TNG NFC Presentation
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This document discusses near field communication (NFC) technology and its potential uses. NFC allows short-range wireless communication between devices like phones and readers. Possible applications include mobile payments, ticketing, sharing contact information, and checking into locations. Major mobile operators and companies like Google are working on NFC to enable these uses. However, some challenges remain around merchant and consumer adoption, as well as potential fraud risks with NFC payments.
Technobabble: TNG NFC Presentation
- 1. TECHNOBABBLEApril 2011Copyright © 2011 The New Group. This document contains information that is confidential and property of The New Group.
- 2. NEWSiPad 2Other tablets:Xoom, Galaxy Tab 8.9 and 10.1, PlayBook, LG
- 3. NEWSNew browsers!IE 9FF 4Chrome ###Twitter: no new client apps!Facebook’s contextual adsYahoo: super-searchAmazon App StoreGoogle’s Think Quarterly
- 4. DISCUSSIONNFCNational Football Conference: NONear Field Communication: YES
- 5. What is NFC?A set of short-range wireless technologies (< 4cm)ISO/EIC standard approved 12-8-2003Always involves an initiator and a targetInitiator generates RF field Can power a passive targetTags, stickers, and things w/o batteriesPeer-to-peer also possible
- 6. What use is NFC?Mobile paymentMobile ticketingSmart postersIdentificationElectronic keysDevice communication (P2P)
- 7. Mobile paymentDevice contains credit card informationAll transaction data auto captured (no receipt)
- 11. Smart toys
- 12. Foursquare test programInstant check-ins Merchant deals
- 13. Google PlacesPortland is a test marketLas Vegas “ultimate tourist guide”Businesses can order RFID swag
- 15. Share contact information instantly
- 16. What if YOU are the other device?
- 17. Disaster reliefHaiti 35,000 “Clean Water” bucketsHealth worker scans RFID tagAnswers questionnaire and data is sent back to DSI headquartersDSI can monitor who has clean waterPrevious process was paper-based, slow, and error-prone
- 18. Who’s working on this?14 mobile network operators (40% of global market)BouyguesTélécom, China Mobile, AT&T, KPN, Mobilkom Austria, Orange, SFR, SK Telecom, TelefonicaMóvilesEspaña, Telenor, TeliaSonera, Telecom Italia Mobile (TIM), Vodafone, Deutsche Telecom“The future is NFC,” says Coupons.com exec
- 19. A little company called GoogleRoll out 1,000s of terminals in NY & SF within 4 mosDevices that support it:Samsung Nexus S: YesiPhone 5: MaybeRIM: NoNokia: Pledged 100% of phones, before MS deal
- 20. Yeah, but who’s NOT supporting NFC?MerchantsHuman behavior
- 21. Some little companies called Visa, MasterCard, American Express
- 22. UPDATE!Amex: ServeVisa, Fiserv and CashEdgeRumor: Google, MasterCard and Citigroup working togetherPossibly this year
- 23. Companies with big investments in RFID7-11WalmartDepartment of Defense
- 24. What is the RISK?FraudElectronic pickpockets
- 25. Fear: real or perceived?Most enthusiastic about mobile transactionsChina: 76%India: 75%Brazil: 70%Korea: 56%Japan: 47%US & Europe: 26%
- 26. Solutions?RIM’s “Pinch to Pay”2 (or 3 sensors) to activate NFC
- 27. The future is inevitableMercator forecasts:116M NFC smartphones shipped in 2011260M in 2012510M by 2015Only needs the first Killer App