Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences
- 1. WHO’S USING WHAT: A GLIMPSE AT HOW DIFFERENT GENERATIONS ARE USING TECHNOLOGY AND ITS IMPACT ON UWEX PROFESSIONALS UWEX- Connection and Engagement Conference October 20, 2010
- 2. CHRIS VIAU FRANK GINTHER ANNIE LISOWSKI
- 3. PLAYING MUSIC THROUGH THE DECADES Music Player Evolution You Tube Video
- 4. DISCLAIMERS Not a personal "GEEK SQUAD" to help you get your system set up Local access issues are important and we have them too however we aren't the internet answer team nor can we help you eliminate that troublesome county IT department Specific “How to Questions” are not going to be able to answered in the time provided. We may ask you to hold questions until the end or refer you to other resources We are here to encourage you to try something new in your educational use of technology, help you better meet the technology needs of your stakeholders
- 6. GENERATIONS Generations Explained Generation Name* Birth Years, Ages in 2009 % of total adult population % of internet-using population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
- 7. Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org Makeup of Adult Internet Population by Generation (does not include teens) Gen X (ages 33-44) 23% Younger Boomers (ages 45-54) 22% Gen Y (ages 18-32) 30% G.I. Generation (age 73+) 4% Silent Generation (ages 64-72) 7% Older Boomers (ages 55-63) 13%
- 8. GENERATIONS ONLINE IN 2009 Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use (instant messaging, visit SNS, read blogs) The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The vast majority of online adults from all generations uses email and search engines. Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org
- 9. GENERATIONS’ ONLINE Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org
- 10. Overall Online Pursuits Rank Teens Gen Y Gen X Younger Boomers Older Boomers Silent Generation G.I. Generation 1 Play games Email Email Email Email Email Email 2 Email Search Search Search Search Search Search 3 Instant message (IM) Research product Research product Research product Get health info Research product Get health info 4 Visit social networking site (SNS) Get news Get health info Get health info Research product Get health info Make travel reservations 5 Get news Watch video Buy something Get news Buy something Make travel reservations Research product 6 Download music Buy something Get news Make travel reservations Get news Visit gov’t site Buy something 7 Watch video Get health info Make travel reservations Buy something Make travel reservations Buy something Get news 8 Create SNS profile Visit SNS Bank Visit gov’t site Visit gov’t site Get news Visit gov’t site 9 Read blog Make travel reservations Visit gov’t site Research for job Bank Bank Get religious info 10 Buy something Get job info Research for job Bank Research for job Research for job Bank 11 Download video Create SNS profile Watch video Watch video Get job info Get religious info IM 12 Get job info IM Get job info Get job info Watch video Rate product Play games 13 Create blog Download music Download music Get religious info Rate product Play games Rate product 14 Get health info Bank IM Rate product Get religious info IM Read blog 15 Get religious info Visit gov’t site Get religious info IM Play games Watch video Watch video 16 Podcast Research for job Play games Auction Auction Read blog Download video 17 Visit virtual world Play games Visit SNS Read blog Read blog Auction Get job info 18 Read blog Rate product Play games IM Download music Podcast 19 Download video Read blog Download music Download music Download video Research for job 20 Rate product Download video Download video Download video Get job info Auction 21 Get religious info Auction Visit SNS Podcast Visit SNS Create blog 22 Auction Create SNS profile Podcast Visit SNS Podcast Download music 23 Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 24 Create blog Create blog Create blog Create blog Create SNS profile Create SNS profile Information seeking & research E-commerce & online shopping Entertainment Communication & social media Types of Activities: Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org
- 11. Online Teens (12-17) Gen Y (18-32) Gen X (33-44) Younger Boomers (45-54) Older Boomers (55-63) Silent Generation (64-72) G.I. Generation (73+) All Online Adults Go online 93% 87% 82% 79% 70% 56% 31% 74% Teens and Gen Y are more likely to engage in the following activities compared with older users: Play games online 78 50 38 26 28 25 18 35 Watch videos online 57 72 57 49 30 24 14 52 Get info about a job 30~ 64 55 43 36 11 10 47 Send instant messages 68 59 38 28 23 25 18 38 Use social networking sites 65 67 36 20 9 11 4 35 Download music 59 58 46 22 21 16 5 37 Create an SNS profile 55 60 29 16 9 5 4 29 Read blogs 49 43 34 27 25 23 15 32 Create a blog 28 20 10 6 7 6 6 11 Visit a virtual world 10 2 3 1 1 1 0 2 Activities where Gen X users or older generations dominate: Get health info 28 68 82 74 81 70 67 75 Buy something online 38 71 80 68 72 56 47 71 Bank online * 57 65 53 49 45 24 55 Visit gov’t sites * 55 64 62 63 60 31 59 Get religious info 26~ 31 38 42 30 30 26 35 And for some activities, the youngest and oldest cohorts may differ, but there is less variation overall: Use email 73 94 93 90 90 91 79 91 Use search engines * 90 93 90 89 85 70 89 Research products * 84 84 82 79 73 60 81 Get news 63 74 76 70 69 56 37 70 Make travel reservations * 65 70 69 66 69 65 68 Research for job * 51 59 57 48 33 9 51 Rate a person or product * 37 35 29 30 25 16 32 Download videos 31~ 38 31 21 16 13 13 27 Participate in an online auction * 26 31 27 26 16 6 26 Download podcasts 19 25 21 19 12 10 10 19 Based on Pew Internet & American Life Project surveys. Margins of error vary by subgroup; see methodology. Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org
- 12. GENERATIONS & TECHNOLOGY DISCUSSION What generational trends exist? How does this data compare with your perceptions and experiences working with multiple generations who use technology? What implications does this data present for the work you do in UW-Extension?
- 13. DO YOU IPCEE? Do you iPCEE? iPcee Prezi Inform Plan Collaborate Educate Evaluate
- 14. WEB 1.0 VS. WEB 2.0
- 16. Small Group Discussion Throughout the presentation situations will be presented for you to consider Using what you already know and what you have learned today, discuss what tool may be used to reach the intended audiences. The situations are very specific or very broad by design. Determine the purpose: iPCEE Discuss the tools you may use
- 17. REACHING OTHERS BY TEXT Multiple Ways to Text Message Bulk or Mass SMS via paid service www.txtwire.com Video Direct: Cell Phone to Cell Phone Often limited to 10 -20 recipients Personal Number is provided to recipient
- 18. WEB-BASED TEXT MESSAGES Web-based to Cell Phone Facebook & other SNS applications RSS Feeds – Capable on UWEX Blog Online service providers with free subscriptions: eztexting.com textmefree.com mozeo.com
- 19. EMAILING TEXT MESSAGES Email to Cell Phone Cell Phone Carriers FREE, no account needed at www.txtdrop.com 4-H Plus Mass Text Capable - available in near future? For now get around the system Enter a member’s primary email as phonenumber@vtext.com for example then use email tool
- 20. WHAT IS SOCIAL BOOKMARKING? Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources In a social bookmarking system, users save links to web pages that they want to remember and/or share Similar to web browser bookmarks, social bookmarking stores individual pages online and allows you to 'tag' them Source: Wikipedia
- 21. THE EXAMPLE CALLED “DELICIOUS” Delicious is a social bookmarking website Advantages: Access bookmarks anywhere Share your bookmarks publicly or privately “Network” with others on Delicious and add their bookmarks to your own collection Source: Delicious.com
- 22. Frank’s Delicious Account Franks Delicious Account
- 23. IT’S ABOUT THE SHARING You can share your bookmarks plus a short message (116 characters or less) with the following groups: Twitter: Requires you to provide your Twitter username and password Delicious users: These are other friends that are using Delicious. Bookmarks you share with other Delicious users will appear in their Delicious Inbox Email Address: Anybody with an email address
- 24. TAGGING BOOKMARKS Tags = one-word descriptors Multiple tags can be assigned for each bookmark Tags can be edited, deleted and shared Organize personal resources or go even further and build a collaborative repository of related information
- 25. ANATOMY OF A BOOKMARK
- 26. MASH IT UP Video sharing is way for people to share what they create YouTube is the most popular today A mash-up is using existing music and “mashing” it together in new combinations Viral describes the nature in which some videos become popular Mash-up Video with subtitles A Viral Example-Evolution of Dance 150+ million views
- 27. WIKIS A wiki is: a website that allows the easy creation and editing of any number of interlinked web pages typically powered by wiki software used to create collaborative websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems Source: Wikipedia.com
- 28. WIKI TYPES Specific Purpose users use their editorial rights to remove material that is considered "off topic." Such is the case of the collaborative encyclopedia Wikipedia. Open Purpose accept content without firm rules as to how the content should be organized. Source: Wikipedia.com
- 29. WHY WIKI? All users can edit any page or to create new pages within the wiki Uses only a plain-vanilla Web browser without any extra add-ons Promotes meaningful topic associations between different pages by making page link creation easy A wiki is not for casual visitors – It aims to involve the visitor in an ongoing process of creation and collaboration that constantly changes the website Source: Wikipedia.com
- 30. GOOGLE DOCS Is free Is a web-based word processor, spreadsheet, presentation, form, and data storage service offered by Google Allows users to create and edit documents online while collaborating in real-time with other users Non-users can edit created documents Documents can be shared, opened, and edited by multiple users at the same time In the case of spreadsheets, users can be notified of changes to any specified regions via e-mail Can be viewed and edited offline using Google Gears
- 31. Chris’ Google Docs Page Chris' Google Docs
- 32. SOCIAL NETWORKS “Social networking is the process of initiating, developing and maintaining friendships and collegial or professional relationships for mutual benefit. Current discussions surrounding social networking deal with web-based or technology- mediated tools…but social networking occurs in many forms, including face to face.” Source: Classroom 2.0
- 33. SHOULD I OR SHOULDN’T I? What are your goals in using social networking professionally? What is the best social networking technology for you personally and professionally? Is it worth the risk? • How will online behavior expectations be enforced with stakeholders? How interactive, involved will you be? • What are my limits? Professional Considerations
- 34. PROTECT YOURSELF Create and maintain a simple profile. Document your online communications. Choose your “friends” wisely. Purposefully put it ALL out there for EVERYONE to see. Try to post all of your messages in the public domains of all sites. Remain professional. Keep posts and replies on topic (work related). If you wouldn’t post it on your desk, then certainly don’t post it online.
- 35. Break Please return in 10 minutes
- 36. ADDITIONAL RESOURCES Access online: Delicious usernames: annie.lisowski fginther
Editor's Notes
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