Technology for promoting Agi-Inputs
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The document discusses the Agricultural Technology Management Agency (ATMA), a decentralized extension mechanism operating in India. It has a governing board that oversees the ATMA management committee and farm advisory teams. The board includes officials from agriculture and other relevant sectors as well as non-official farmers and representatives. ATMA aims to help farmers make decisions around production, technology use, markets and inputs. It provides several technologies services like market information points, centers and digital services to help farmers access reliable and timely market data and linkages.
Technology for promoting Agi-Inputs
- 1. Technology for Promoting Agri- Inputs
- 2. Agricultural Technology Management Agency (ATMA) • ATMA is a decentralized and demand driven extension mechanism operating on the comparative strength of different stakeholders
- 3. Organizational Structure of Agricultural Technology Management Agency (ATMA) Agricultural Technology Management Agency (ATMA) Governing Board (GB) ATMA Management Committee (AMC) Farm Information & Advisory Centres (FIAC) Block Technology Farmers’ Advisory Team (BTT) Committee (FAC) Private NGO Para Input Commodity Interest Groups (CIGs) F U N D F L O W W O R K P L A N District Block Village Public Link
- 4. OFFICIALS • District Magistrate/Collector • CEO of ZP/CDO • Jt. Director / Dy. Director (Agri.) • ZRS/KVK Representative • Lead Bank Officer of the Distt. • Distt. Industries Centre rep. • Agri. Marketing Board rep. • Project Director ATMA* * Member Secretary NON OFFICIALS • One Crop Production Farmer • One Horticulture Farmer • One Livestock Producer • One Fisheries/Sericulture rep. • Women farmer interest group rep. • One SC/ST farmer rep. • Private Sector Representative • A NGO / SHG representative • Input Supplying Assoc. rep.* *Optional, States will have flexibility to include other non-officials such as WUA, Coops etc. ATMA GOVERNING BOARD COMPOSITION AGRICULTURAL TECHNOLOGY MANAGEMENT AGENCY (ATMA)
- 5. Constraints in agricultural markets: Long chains of transaction between farmer & consumer. Poor access to reliable and timely market information. Small volumes of products of highly varied quality offered by individual smallholder farmers. Poorly structured and inefficient markets
- 6. Extension Service What commodities to produce. What technologies to apply for production. Whom to produce and when and at what price to sell. Purchase needed inputs on time and at competitive prices
- 7. Techno-Service • Rural based Market Information Points (MIPs) • District-level Market Information Centres (MICs) • Mobile Phone Short Messaging Service (SMS) • Interactive Voice Response (IVR) service • Internet based database system • Radio/TV
- 8. Rural based Market Information Points (MIPs) • Information kiosks located in rural markets and serve as sources of reliable and timely market information for farmers – (e.g. current commodity prices in different markets), as well as provide market linkage through matching commodity offers and bids.
- 9. District-level Market Information Centres (MICs) • Have internet connectivity and serve as liaison points between input companies and the farmers.
- 10. Mobile Phone Short Messaging Service (SMS) • Uses mobile telephony for information delivery to farmers
- 11. Interactive Voice Response (IVR) • Uses voice mail for information delivery, where a user dials a special phone number to access the information through simple menu steps
- 12. Internet based database system • Information is disseminated through the internet based electronic database