Technology is One Enabler
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The document discusses the critical role of technology in developing digital strategies and organizational structures, highlighting the need for a customer-centric approach that enhances user experience across various channels. It emphasizes the importance of continuous improvement, the breakdown of departmental barriers, and the adoption of new technologies to foster better relationships with customers. Additionally, it outlines key organizational factors such as roles, skills, and processes that must adapt to effectively integrate technology into business strategies.
Technology is One Enabler
- 1. Technology: One Enabler for Digital Strategies Rebecca Jones Dysart & Jones Associates rebecca@dysartjones.com
- 2. You need to know: Did you know? 2014 updated
- 3. Ah yes….. a technology strategy…
- 7. Considerations for your technology strategy
- 8. Drucker Knew
- 9. If you watch nothing else Gartner Top 10 Tech Trends - Every autumn
- 10. Will a digital future mean a different organizational structure?
- 12. Galbraith’s Star Model Skills & Mindsets Rewards Processes Reporting & Relationships Strategic Direction Organizational Structure
- 14. A good digital strategy ….doesn’t focus on the buzz but on the interaction of audiences and their experience within the different channels (i.e., web, portal, mobile, social, etc.). What do customers need and want from you to remain loyal and engaged? Customer-centric content and data management strategy across multiple channels. Develop content and easy access that supports your customers’ needs at all the various touch points. PointB.com’s Defining Your Digital Strategy
- 15. Digital transformation requires transformed organizational structures
- 16. Organizational Excellence 1. Simultaneous continuous improvement 2. Breaking down organizational barriers between departments 3. Eliminating layers of management, creating flatter organizational hierarchies 4. Closer relationships with customers and suppliers 5. Intelligent use of new technology 6. Global focus 7. Improving human resource skills MIT’s research of best practices 3 areas relate to Organizational Structure
- 17. Factors to consider Rewards Key roles, skills & mindsets Processes (including technology) underpinning services & operations Services Strategies
- 18. Technology Impacts: Work processes Communication flows with employees & clients Service delivery Incentives Recognition How it impacts the shape of the organization depends on the people
- 19. Draft the frame Your organizational strategies Technologies to move strategies forward Processes to be remade Technologies to remake processes