Indian Telecom Industry - Case Study
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- 18. COMPANY PROFILE Founded on September 15, 2000 Headquartered at New Delhi Chairman & MD Anupam Shrivastava Government of India Anupam Shrivastava 18
- 19. STRATERGY • Be the leading telecom service provider in India with global presence • Create a customer focused organization with excellence in customer care, sales and marketing • Leverage technology to provide affordable and innovative telecom services / products across customer segments Mission & Vision 19
- 21. FINANCIAL PERFORMANCE ₹3855Cr. 114.38Mn. 8.67% ₹32,918Cr. Market Share Total SubscribersTotal Revenue Net Income 21
- 23. STP Segmentation Targeting Positioning People looking for telecom services and data networks Middle class from urban and rural areas Most reliable and low priced service 23
- 24. ► Backed by Government of India ► Extensive infrastructure in remote areas ► PAN India-reach ► Huge Optical-Fibre infrastructure ► Strategic alliances with IT & hardware companies ► Vast Experience STRENGTH 24
- 25. ► Working culture of government Institution ► Network capabilities ► Unproductive rural assets ► Poor Service Image & marketing ► Unable to retain customers ► Decreasing market share WEAKNESS 25
- 26. ► Strategic Partnership ► Partnering with other telecoms ► Customer Retention ► Improving upon Intangible capabilities OPPORTUNITIES 26
- 27. ► Government Regulatory Framework ► Competition ► MNP (Mobile number portability) THREATS 27 ► Financial Performance
- 28. COMPANY PROFILE Founded on July 7, 1995 Headquartered at New Delhi Founder Sunil Bharti Mittal Parent Organization Bharati Enterprises Gopal Vittal 28
- 29. STRATERGY Hunger to win customers for life. To enrich the lives of our customers. Our obsession is to win customers for life through an exceptional experience. ALIVE – INCLUSIVE - RESPECTFUL Values Vision Mission 29
- 33. STP Segmentation Targeting Positioning People looking for efficient telecom service Middle & upper class above 18 years age; YUPS(Young Upward Professionals) Aspirational and lifestyle brand offering excellent telecom service 33
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- 36. AWARDS ◘ Certificate of Recognition for Excellence in Corporate Governance 2016 by ICSI ◘ Secured the 2nd position in Interbrand’s ‘Best Indian Brands Report 2016 ◘ Golden Peacock Award for Excellence in Corporate Governance ◘ Firm of the Year – Telecom 2016 at the 3rd edition of India Risk Management Awards. 36
- 37. ► Renowned Telecom company ► High Brand Equity ► Extensive infrastructure ► Torchbearer of the telecom Industry ► Strategic alliances with IT & hardware companies STRENGTH 37
- 38. ► Outsourced Operations ► Venturing into African operations ► High Debt ► Poor Service Image ► Unable to retain customers after Jio ► Decreasing market share WEAKNESS 38
- 39. ► Strategic Partnership ► Market Development ► VAS (Value Added services) ► Untapped geography of the current market ► 5G OPPORTUNITIES 39
- 40. ► Government Regulatory Framework ► Competition ► MNP (Mobile number portability) THREATS 40
- 41. COMPANY PROFILE Founded on September 5, 2016 Headquartered at Mumbai Founder Mukesh Ambani Parent Organization Reliance Industries Sanjay Mashruwala 41
- 42. STRATERGY • To meet the exploding need of data and to take our nation from data shortage to data abundance Mission • To shape the future of India by providing end-to-end digital solutions and seamlessly bridging the rural-urban divide. 42
- 43. Vision Digital Communication Digital Currency Digital Education Digital Healthcare Digital Entertainment Digital Entrepreneurship Affordable Devices Social Connectivity STRATERGY 43
- 45. FINANCIAL PERFORMANCE ₹9,079Cr. 125.6Mn. 9.94% Market Share Total Subscribers Net Income 45
- 47. STP Segmentation Targeting Positioning People with smartphones looking for high speed internet Urban & Tier 2 middle and upper Class segment To Transform Indian into a digital nation by giving affordable mobile service and data 47
- 48. AWARDS ◘ Innovation for Emerging Market from Global Mobile Awards 2017 ◘ Digital Service Innovator of the Year 2017 ◘ Infrastructure Innovation from Global Telecom Business Innovation Award ◘ Special Award for HR Impact in People Practices from Society for Human Resource Management (SHRM) ◘ Liveable Office Award 2016 instituted by Herman Miller-REACH 48
- 49. STRENGTH ► Innovative technology ► Strong backing of parent company ► Affordable costs ► Exclusive features offering under one roof ► Excellent Marketing 49
- 50. WEAKNESS ► Late entrant ► Call quality issues ► Fair market share 50
- 51. OPPORTUNITIES ► Strategic Partnership ► Promotion exclusive services ► MNP to overcome competition ► Focus on customer service ► 5G 51
- 52. THREATS ► Government Regulatory Framework ► Competition ► MNP (Mobile number portability) 52
- 53. Thank You! Quality is not an act, it is a habit - ARISTOTLE 53