TempMonitor
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The document outlines the strategy and business plan for TempMonitor, a startup that monitors temperature using wireless sensors. It describes a three phase strategy to target early adopters, innovators, and then global users. The MVP product will be a wired system, followed by a fully wireless product. The business model involves selling sensor hardware at cost and generating revenue from monthly subscription fees. Pricing will have four tiers based on number of sensors and locations. The founding team consists of an EPFL student for hardware, an entrepreneur for development, a lawyer for business development, and a student for global sales.
TempMonitor
- 1. TempMonitor Startup Weekend Lausanne, February 22-24, 2013
- 2. Technologie: TempMonitor One Startup Weekend, Lausanne, February 24, 2013
- 3. Stratégie 3 étapes de développement I. II. III. Early Adopters Innovators Users MVP Wired product 100% Wireless Startup Weekend, Lausanne, February 24, 2013
- 4. Stratégie Early Adopters Innovators Users Market CH CH Global Product MVP wired (ethernet) wireless Product cost (CHF) 40 (3 sensors) 35 (3 sensors) 30 (3 sensors) Market size 50 8000 20 M Nb. of clients 5 (10%) 200 (2.5%) 200 k (0.1%) Funding req. (CHF) 1000 20000 200 k Funding source auto-financed auto-financed VC + sales Duration 6 months 1 year ∞ Startup Weekend, Lausanne, February 24, 2013
- 5. Technologie TempMonitor Two Startup Weekend, Lausanne, February 24, 2013
- 6. Competition & USP Ce qui nous rend unique: • Monitoring web en direct (desktop + mobile) • Alertes SMS • “ Plug & Play “, easy to use • Abordable pour les petits commerçants Startup Weekend, Lausanne, February 24, 2013
- 7. Business model Principe Composants physiques à prix minimum (~ 90 francs pour un pack avec 3 senseurs). Abonnement mensuel, prix variable selon le type d’établissement. Startup Weekend, Lausanne, February 24, 2013
- 8. Pricing 4 price levels TRAMONTANA MISTRAL VARDAR BORA Nb. of 1-3 4-10 11-50 unlimited sensors Nb. of 1 1 up to 3 up to 20 locations Price CHF 9.90 CHF 29.90 CHF 49.- CHF 199.- (monthly) Startup Weekend, Lausanne, February 24, 2013
- 9. Revenues Revenue Year 1 Year 2 Year 3 Subscriptions 20k 1.2M 9M Sales 5k 100k 900k Commission for 20% = 5k 20% = 260k 20% = 1 980k intermediary Income 20K 1.040K 7.9M Startup Weekend, Lausanne, February 24, 2013
- 10. Stratégie Canaux de vente Startup Weekend, Lausanne, February 24, 2013
- 11. Founding team Valentin Bonneaud Etudiant EPFL (Syscom) Hardware Pablo Albrecht Entrepreneur, Fondateur ALB Capital SA Development Antoine Verdon Juriste, entrepreneur, co-fondateur de Sandbox Business development William Feller Etudiant, multiples stages en restauration Global Head of Sales Startup Weekend, Lausanne, February 24, 2013