Ten Commandments Summary
2 likes729 views
This document outlines 10 commandments for building great brands: focus on a clear promise and consistently deliver on it through sacrifice; avoid being seen as interchangeable by conveying unique values and personality; foster word-of-mouth and deep emotional connections using extensive iconography; and encourage interactive relationships that respect brand boundaries.
1 of 1
Downloaded 17 times
Ten Commandments Summary
- 1. 10 Commandments of Great Brands 1. Sacrifice 2. Have a Focused Promise 3. Deliver Against the Promise 4. Not be Viewed as a commodity (interchangeable) 5. Create Compelling Word-of-Mouth 6. Convey Values, Beliefs and Personality 7. Know your Brand Boundaries 8. Create Extensive Iconography 9. Forge Deep Emotional Connections 10. Encourage Interactive Relationships 1