The document outlines 10 steps to creating a successful community blog: 1) decide goals; 2) choose a platform; 3) find bloggers; 4) set moderation guidelines; 5) set up an editorial calendar; 6) decide metrics to track; 7) seed content and nurture engagement; 8) link to other sites; 9) invite guest bloggers; 10) measure success. The specific goals of the associationTECH blog are also listed, such as being a voice for industry professionals and building community around an association.