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The Future
of Publishing
  is Writable
         Terry Jones
    terry@fluidinfo.com
         @terrycojones
A talk in four acts
 I. working with information

 II. A writable book API

 III. Hugh & Brian

 IV. Food for thought
Act I
Working with
 information
Information in the wild

 Think as generally as possible
 about publishing: not just print,
 not just digital

 Information publication and
 communication in natural systems

 Books as a special case
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
disparity & opportunity
terry@fluidinfo.com
@terrycojones
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Post-it notes are blank




                          But it wasn’t always so
Terry Jones TOC 2011 slides
An asynchronous
information store


With a wonderful
user interface!
Terry Jones TOC 2011 slides
Cross-building communication via Post-it notes
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
unanticipated
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
Terry Jones TOC 2011 slides
http://twitter.com/novaspivack/status/4999653280
terry/rating 89                books/title The Sound & The Fury

                              books/author William Faulkner
terry/i-own
                               books/ISBN 0075536668
terry/read
                                  tim/current-page 224


no owner!                     barnesandnoble.com/price $18

                             amazon.com/price $19


alexlines/opinion One of his classics!
With an openly writable object for everything

   augment                  personalize


 search                          filter


      share                  organize
Terry Jones TOC 2011 slides
Image credits
• Disparity http://www.flickr.com/photos/layos/2380773810/sizes/o/
• Matilda http://www.flickr.com/photos/evelynishere/2680876172/
• Bookmark http://www.flickr.com/photos/s3a/4081809238/
• Topless http://www.flickr.com/photos/bearpark/2741212476/
• Message http://www.business-supply.com/tops-duplicate-important-message-book_2005839.html
• Portcullis http://www.flickr.com/photos/pablobm/101259169/
• Toilet http://www.flickr.com/photos/adelcambre/4533404029/
• Hand http://www.flickr.com/photos/exalthim/2049427002/
• Cross building communication http://www.flickr.com/photos/schill/5416710009/
• Dog http://www.flickr.com/photos/mccord/15875561/
• Switch http://www.flickr.com/photos/mwichary/2356651346/
• Locks http://www.flickr.com/photos/chiaramarra/1048662923/
• Unanticipated http://www.flickr.com/photos/broaddus/3545402148/
• Silo http://www.flickr.com/photos/kahala/2922931033/
• Bulletin board http://www.flickr.com/photos/24593687@N02/4923883743/
• Twitter bird http://www.flickr.com/photos/methodologie/4371620010/
• Encyclopedia http://www.flickr.com/photos/bostontx/4461314652/
books/title The Sound & The Fury
terry/rating 9
                  books/author William Faulkner
terry/i-own
                     books/ISBN 0075536668

terry/read                vintage.com/epub ....

                           tim/current-page 224

                          andy/current-page 17
no owner!             amazon.com/price $19

                   barnesandnoble.com/price $18

alexlines/opinion One of his classics!
Flui!nfo
An object for everything

Permissions at the level of the tag

Domain names on data

Universal metadata engine

A bit like Wikipedia, but for data
Act II
a writable book API
Act III
Hugh & Brian
Book APIs & Containers
 The line between book and
 Internet will disappear
 Hugh McGuire
 http://oreil.ly/hugh-line


 Context first
 Brian O’Leary
 http://j.mp/brian-context
Book APIs
   “The inevitability of truly connected
   books and why publishers need APIs.”




The line between book and Internet will disappear
Hugh McGuire   http://oreil.ly/hugh-line
Book APIs
   “An API is ... what smart web companies
   build so that other innovative companies
   and developers can build tools and
   services on top of their underlying
   databases and services.”




The line between book and Internet will disappear
Hugh McGuire   http://oreil.ly/hugh-line
Book APIs
   “We are a long, long way from publishers
   thinking of themselves as API providers --
   as the API for the books they publish. But
   we’ve seen countless times that value
   grows when data is opened up (sometimes
   selectively) to the world ...

   That is where book publishing is going.
   Eventually.”


The line between book and Internet will disappear
Hugh McGuire   http://oreil.ly/hugh-line
Book APIs
   “I don’t know exactly what an API for books
   would look like, nor do I know exactly what it
   means.

   I don't know what smart things people will start
   to do when books are truly of the Internet.

   But I do know that it will happen, and the
   ‘Future of Publishing’ has something to do with
   this. The current world of ebooks is just a
   transition to a digitally connected book
   publishing ecosystem that won’t look anything
   like the book world we live in now.”

The line between book and Internet will disappear
Hugh McGuire    http://oreil.ly/hugh-line
Context, containers & APIs
 “the current workflow hierarchy –
 container first, limiting content and
 context – is already outdated.  To compete
 digitally, we must start with context and
 preserve its connection to content ...

 We must start to open up access, making it
 possible for readers to discover and
 consume our content within and across
 digital realms.”


Context First
Brian O’Leary   http://j.mp/brian-context
Context, containers & APIs
 “In a limited market, our editors became
 skilled in making decisions about what
 would be published.  Now, in an era of
 abundance, editors have inherited a new
 and fundamentally different role:
 figuring out how ‘what is published’ will
 be discovered.

 To serve that new role, we must reverse
 our publishing paradigm.  We need to start
 with context and develop and maintain rich,
 linked, digital content.”

Context First
Brian O’Leary   http://j.mp/brian-context
Context, containers & APIs
 “In a digital realm, true content solutions are
 increasingly built with open APIs, something
 containers are pretty bad at.  APIs provide users
 with a roadmap that lets them customize their
 content consumption.

 Open up your API, I contend, or someone else will.

 Many current audiences (and all future ones)
 live in an open and accessible environment.  They
 expect to be able to look under the hood, mix and
 match chunks of content and create, seamlessly,
 something of their own.”

Context First
Brian O’Leary   http://j.mp/brian-context
Context, containers & APIs
 “Stories like this one ... have led me to see
 piracy as the consequence of a bad API. 16
 years olds expect access, or they invent it.
 The future of content involves giving
 readers access to the rules, tools and
 opportunities of contextually rich content,
 so that they can engage with it on their
 own terms.

 And whether they say it just like this or
 not, readers WANT good APIs.”

Context First
Brian O’Leary   http://j.mp/brian-context
Context, containers & APIs
 “Context can’t be just a preference or an
 afterthought any more.  Early and deep tagging
 is a search reality.  In structural terms, our
 content fits search conventions, or it will not
 be referenced.

 And in contextual terms, our content needs to
 be deeply and consistently tagged, or it will
 face an increasingly tough time being found.

 We can’t afford to build context into content
 after the fact.”


Context First
Brian O’Leary   http://j.mp/brian-context
Act IV
Food for thought
Terry Jones TOC 2011 slides
Bullets!
The awkwardness is (ubiquitous) in the
digital world too

The solution is not another application

Instead: openly-writable storage (cf the
natural world & concepts)

Data vs metadata: a dead-end in information
architecture; non-existent in the real world
Terry Jones TOC 2011 slides
Bullets!
Evolution trumps ontology (in information
architecture)

Asynchronous data protocols

Personalization & customization: should be
in our hands, not on our behalf

Openly writable objects change many things
(e.g. information organization)
A little math
(Read-only) containers < APIs (Brian)
A little math
(Read-only) containers < APIs (Brian)

APIs < writable APIs         (Terry)
A little math
(Read-only) containers < APIs (Brian)

APIs < writable APIs         (Terry)
A little math
(Read-only) containers < APIs (Brian)

APIs < writable APIs         (Terry)


Writable API = Writable container
               (Peace on earth?)
The Future
of Publishing
  is Writable
         Terry Jones
    terry@fluidinfo.com
         @terrycojones
Flui!nfo Inc.
 NYC start-up

 Fantastic set of investors

 making the world writable

 http://fluidinfo.com
Image credits
Ignite http://www.flickr.com/photos/avianto/5165236237/

Tuesday http://www.layoutchef.com/Images/Weekday/
Tuesday/

February http://alexbellos.com/

15 http://www.pistachiofestival.info/Vendors.html

Bullets http://www.flickr.com/photos/amandalynnl/
4689474346/

Many bullets http://www.flickr.com/photos/ayton/
36538786/

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Terry Jones TOC 2011 slides

  • 1. The Future of Publishing is Writable Terry Jones terry@fluidinfo.com @terrycojones
  • 2. A talk in four acts I. working with information II. A writable book API III. Hugh & Brian IV. Food for thought
  • 3. Act I Working with information
  • 4. Information in the wild Think as generally as possible about publishing: not just print, not just digital Information publication and communication in natural systems Books as a special case
  • 14. Post-it notes are blank But it wasn’t always so
  • 16. An asynchronous information store With a wonderful user interface!
  • 27. terry/rating 89 books/title The Sound & The Fury books/author William Faulkner terry/i-own books/ISBN 0075536668 terry/read tim/current-page 224 no owner! barnesandnoble.com/price $18 amazon.com/price $19 alexlines/opinion One of his classics!
  • 28. With an openly writable object for everything augment personalize search filter share organize
  • 30. Image credits • Disparity http://www.flickr.com/photos/layos/2380773810/sizes/o/ • Matilda http://www.flickr.com/photos/evelynishere/2680876172/ • Bookmark http://www.flickr.com/photos/s3a/4081809238/ • Topless http://www.flickr.com/photos/bearpark/2741212476/ • Message http://www.business-supply.com/tops-duplicate-important-message-book_2005839.html • Portcullis http://www.flickr.com/photos/pablobm/101259169/ • Toilet http://www.flickr.com/photos/adelcambre/4533404029/ • Hand http://www.flickr.com/photos/exalthim/2049427002/ • Cross building communication http://www.flickr.com/photos/schill/5416710009/ • Dog http://www.flickr.com/photos/mccord/15875561/ • Switch http://www.flickr.com/photos/mwichary/2356651346/ • Locks http://www.flickr.com/photos/chiaramarra/1048662923/ • Unanticipated http://www.flickr.com/photos/broaddus/3545402148/ • Silo http://www.flickr.com/photos/kahala/2922931033/ • Bulletin board http://www.flickr.com/photos/24593687@N02/4923883743/ • Twitter bird http://www.flickr.com/photos/methodologie/4371620010/ • Encyclopedia http://www.flickr.com/photos/bostontx/4461314652/
  • 31. books/title The Sound & The Fury terry/rating 9 books/author William Faulkner terry/i-own books/ISBN 0075536668 terry/read vintage.com/epub .... tim/current-page 224 andy/current-page 17 no owner! amazon.com/price $19 barnesandnoble.com/price $18 alexlines/opinion One of his classics!
  • 32. Flui!nfo An object for everything Permissions at the level of the tag Domain names on data Universal metadata engine A bit like Wikipedia, but for data
  • 33. Act II a writable book API
  • 34. Act III Hugh & Brian
  • 35. Book APIs & Containers The line between book and Internet will disappear Hugh McGuire http://oreil.ly/hugh-line Context first Brian O’Leary http://j.mp/brian-context
  • 36. Book APIs “The inevitability of truly connected books and why publishers need APIs.” The line between book and Internet will disappear Hugh McGuire http://oreil.ly/hugh-line
  • 37. Book APIs “An API is ... what smart web companies build so that other innovative companies and developers can build tools and services on top of their underlying databases and services.” The line between book and Internet will disappear Hugh McGuire http://oreil.ly/hugh-line
  • 38. Book APIs “We are a long, long way from publishers thinking of themselves as API providers -- as the API for the books they publish. But we’ve seen countless times that value grows when data is opened up (sometimes selectively) to the world ... That is where book publishing is going. Eventually.” The line between book and Internet will disappear Hugh McGuire http://oreil.ly/hugh-line
  • 39. Book APIs “I don’t know exactly what an API for books would look like, nor do I know exactly what it means. I don't know what smart things people will start to do when books are truly of the Internet. But I do know that it will happen, and the ‘Future of Publishing’ has something to do with this. The current world of ebooks is just a transition to a digitally connected book publishing ecosystem that won’t look anything like the book world we live in now.” The line between book and Internet will disappear Hugh McGuire http://oreil.ly/hugh-line
  • 40. Context, containers & APIs “the current workflow hierarchy – container first, limiting content and context – is already outdated.  To compete digitally, we must start with context and preserve its connection to content ... We must start to open up access, making it possible for readers to discover and consume our content within and across digital realms.” Context First Brian O’Leary http://j.mp/brian-context
  • 41. Context, containers & APIs “In a limited market, our editors became skilled in making decisions about what would be published.  Now, in an era of abundance, editors have inherited a new and fundamentally different role: figuring out how ‘what is published’ will be discovered. To serve that new role, we must reverse our publishing paradigm.  We need to start with context and develop and maintain rich, linked, digital content.” Context First Brian O’Leary http://j.mp/brian-context
  • 42. Context, containers & APIs “In a digital realm, true content solutions are increasingly built with open APIs, something containers are pretty bad at.  APIs provide users with a roadmap that lets them customize their content consumption. Open up your API, I contend, or someone else will. Many current audiences (and all future ones) live in an open and accessible environment.  They expect to be able to look under the hood, mix and match chunks of content and create, seamlessly, something of their own.” Context First Brian O’Leary http://j.mp/brian-context
  • 43. Context, containers & APIs “Stories like this one ... have led me to see piracy as the consequence of a bad API. 16 years olds expect access, or they invent it. The future of content involves giving readers access to the rules, tools and opportunities of contextually rich content, so that they can engage with it on their own terms. And whether they say it just like this or not, readers WANT good APIs.” Context First Brian O’Leary http://j.mp/brian-context
  • 44. Context, containers & APIs “Context can’t be just a preference or an afterthought any more.  Early and deep tagging is a search reality.  In structural terms, our content fits search conventions, or it will not be referenced. And in contextual terms, our content needs to be deeply and consistently tagged, or it will face an increasingly tough time being found. We can’t afford to build context into content after the fact.” Context First Brian O’Leary http://j.mp/brian-context
  • 45. Act IV Food for thought
  • 47. Bullets! The awkwardness is (ubiquitous) in the digital world too The solution is not another application Instead: openly-writable storage (cf the natural world & concepts) Data vs metadata: a dead-end in information architecture; non-existent in the real world
  • 49. Bullets! Evolution trumps ontology (in information architecture) Asynchronous data protocols Personalization & customization: should be in our hands, not on our behalf Openly writable objects change many things (e.g. information organization)
  • 50. A little math (Read-only) containers < APIs (Brian)
  • 51. A little math (Read-only) containers < APIs (Brian) APIs < writable APIs (Terry)
  • 52. A little math (Read-only) containers < APIs (Brian) APIs < writable APIs (Terry)
  • 53. A little math (Read-only) containers < APIs (Brian) APIs < writable APIs (Terry) Writable API = Writable container (Peace on earth?)
  • 54. The Future of Publishing is Writable Terry Jones terry@fluidinfo.com @terrycojones
  • 55. Flui!nfo Inc. NYC start-up Fantastic set of investors making the world writable http://fluidinfo.com
  • 56. Image credits Ignite http://www.flickr.com/photos/avianto/5165236237/ Tuesday http://www.layoutchef.com/Images/Weekday/ Tuesday/ February http://alexbellos.com/ 15 http://www.pistachiofestival.info/Vendors.html Bullets http://www.flickr.com/photos/amandalynnl/ 4689474346/ Many bullets http://www.flickr.com/photos/ayton/ 36538786/

Editor's Notes