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CLOUD OPTIMIZED
ROUTING
Kevin Kramer, VP WW Sales
AWS S3 DEMONSTRATION
TYPICAL ROUTING BASED ON TELCO BUSINESS DRIVERS
Routers operate in isolation without a view to overall path performance.
Route selection based on commercial relationships
and economic considerations (cost-effective routing).
Caching works for static one-way content delivery.
CDN Edge
Cache
WHAT ABOUT THE PERSONALIZED WEB?
• Upstream & downstream
• Dynamic content
• Highly personalized
• Accessed on demand
• Expect enterprise-grade
Ad and
App Serving
Backup and
Storage
Video
Online
Gaming
Voice
Cloud
Services
TERIDION
Waze for Cars Teridion – ‘Waze’ for the Internet
What? A new take on Content Delivery – Non-caching, bi-directional, IP optimized
Why? Users around the globe are tired of poor experience
How? We are the first to fuse networking with the cloud, globally
TERIDION ROUTES BASED ON
REAL-TIME NETWORK STATE
The Teridion Management System creates optimized paths connecting
Teridion Cloud Virtual Routers, between the user and his content
Teridion Cloud
Virtual Router (TCR)
Content
Provider
Teridion Measurement
Agent (TMA)
Control
Plane
Data
Plane
Teridion Management
System (TMS)
TERIDION ARCHITECTURE
TERIDION IMPROVES USER EXPERIENCE
We improve performance for both large files and real-
time, applications; Performance increases over-time
SIGNIFICANT PERFORMANCE GAINS
Leading Enterprise File Sharing Providers
5MB File, Average of 20 downloads
0.6S
11.5S
Provider A –
Without Teridion
Provider A –
7.6S
Provider B –
Without Teridion
2.5S
Provider C –
Without Teridion
5.5S
Provider D –
Without Teridion
LIVE CUSTOMER EXAMPLE
5 MB File Download – Automated Global Testing
ZERO-OVERHEAD DEPLOYMENT
No HW, SW
No Client
or Changes
Your
Datacenter
and Network
End User
Before Teridion:
domain.customer.com CNAME to loadbalancer.aws.com
With Teridion:
domain.customer.com CNAME to customer.teridion.net
Teridion carries the traffic from around the globe to loadbalancer.aws.com
TERIDION DELIVERS
Egnyte customers rely on their ability to utilize a wide range of
applications, devices, and storage when interacting with their content. If
connectivity issues pop up and latency becomes a problem, we turn
Teridion to solve it. Wherever problems occur, we sprinkle Teridion like
pixie dust, watching any issues magically disappear.
Quixey works with technologies that are credible and deliver with
consistency. Teridion delivered meaningful network transit optimization,
with the consistency we require.
Vineet Jain, CEO
Ryan Granard,
V.P., Cloud Engineering
TERIDION DELIVERS
Internet Performance Improvement
No Hardware – No security issues with cached data
Routing in the cloud with global visibility
Increased Engagement = Greater Revenue
20x
NEXT STEPS
• Technical Discussion
• Proof of Concept Planning
• 14-day Proof of Concept
• Go / No-Go Decision
CUSTOMER ENGAGEMENT PLAN
16
Teridion Solution Components
TMS
Teridion Management System
(TMS)
Managing and Monitoring Teridion Cloud Routers (TCR) & Measurement Agents
(TMA)
Calculating and Deploying TCRs and Virtual Backbone Networks (VBN)
Event Management, Reporting
Teridion Measurement Agents
(TMA)
Teridion Cloud Routers
(TCR)
Measure Performance Characteristics between Cloud Providers
Measure for Latency, Throughput & Application
Report measurements back to TMS
Virtual Routers in various public cloud data centers
Route traffic between End Users and Data Centers
Deployed in HA (minimum 2 or more)
Teridion Measurement Agents
Internet or ISP Plane
Cloud Plane
TMS
Over 12 Cloud Providers
Over 50 Data Centers
TMAs create a full-mesh topology
TMAs continuously measure and report
Latency, Throughput and Application
performance data to the TMS
Database
Loc Lat Thru
-- -- --
-- -- --
-- -- --
-- -- --
-- -- --
TMS deploys TCRs in HA in multiple
Data Centers around the globe
within various public cloud providers
Teridion Cloud Routers
Internet or ISP Plane
Cloud Plane
TMS Database
Loc Lat Thru
-- -- --
-- -- --
-- -- --
-- -- --
-- -- --
Over 12 Cloud Providers
Over 50 Data Centers
Optimize unencrypted
or encrypted traffic
Teridion Virtual Backbone Network
Internet or ISP Plane
Cloud Plane
TMS
Database
Loc Lat
Thru
-- -- --
-- -- --
-- -- --
-- -- --
-- -- --
Virtual Backbone
Network
VBNs are proprietary Encrypted
Tunnels between TCRs across
Network Regions
Network Region 1
Network Region 2
Network Region 3
Network Region 4
Network Region 5
Network Region 6
Routing Optimization is
primarily on L3 and L4
TMS uses elasticsearch to
dynamically adjust VBN routes
i.e.
findBestRoute() {from=nyc, to=sfo};
Teridion Virtual Backbone Network
Internet or ISP Plane
Cloud Plane
TMS
Database
Loc Lat
Thru
-- -- --
-- -- --
-- -- --
-- -- --
-- -- --
Virtual Backbone
Network
User traffic goes to TCR-IN in
the closest Network Region
TCR
IN
TCR OUT
DC traffic goes to TCR-OUT in
the closest Network Region
Only route traffic for open
ports (i.e. 80, 443 etc.) for
enhanced security
Teridion Dynamic Routing
Cloud Plane
TMS
Database
Loc Lat
Thru
-- -- --
-- -- --
-- -- --
-- -- --
-- -- --
Virtual Backbone
Network
TMAs continuously send
performance stats to TMS
TCR
IN
TCR OUT
TMS monitors TCRs for stats and events
and scale up/down as needed
TMS uses elasticsearch to
dynamically adjust VBN routes
Suboptimal or
downed VBN
New VBN

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Teridion Overview

  • 3. TYPICAL ROUTING BASED ON TELCO BUSINESS DRIVERS Routers operate in isolation without a view to overall path performance. Route selection based on commercial relationships and economic considerations (cost-effective routing). Caching works for static one-way content delivery. CDN Edge Cache
  • 4. WHAT ABOUT THE PERSONALIZED WEB? • Upstream & downstream • Dynamic content • Highly personalized • Accessed on demand • Expect enterprise-grade Ad and App Serving Backup and Storage Video Online Gaming Voice Cloud Services
  • 5. TERIDION Waze for Cars Teridion – ‘Waze’ for the Internet What? A new take on Content Delivery – Non-caching, bi-directional, IP optimized Why? Users around the globe are tired of poor experience How? We are the first to fuse networking with the cloud, globally
  • 6. TERIDION ROUTES BASED ON REAL-TIME NETWORK STATE The Teridion Management System creates optimized paths connecting Teridion Cloud Virtual Routers, between the user and his content Teridion Cloud Virtual Router (TCR) Content Provider Teridion Measurement Agent (TMA) Control Plane Data Plane Teridion Management System (TMS)
  • 8. TERIDION IMPROVES USER EXPERIENCE We improve performance for both large files and real- time, applications; Performance increases over-time
  • 9. SIGNIFICANT PERFORMANCE GAINS Leading Enterprise File Sharing Providers 5MB File, Average of 20 downloads 0.6S 11.5S Provider A – Without Teridion Provider A – 7.6S Provider B – Without Teridion 2.5S Provider C – Without Teridion 5.5S Provider D – Without Teridion
  • 10. LIVE CUSTOMER EXAMPLE 5 MB File Download – Automated Global Testing
  • 11. ZERO-OVERHEAD DEPLOYMENT No HW, SW No Client or Changes Your Datacenter and Network End User Before Teridion: domain.customer.com CNAME to loadbalancer.aws.com With Teridion: domain.customer.com CNAME to customer.teridion.net Teridion carries the traffic from around the globe to loadbalancer.aws.com
  • 12. TERIDION DELIVERS Egnyte customers rely on their ability to utilize a wide range of applications, devices, and storage when interacting with their content. If connectivity issues pop up and latency becomes a problem, we turn Teridion to solve it. Wherever problems occur, we sprinkle Teridion like pixie dust, watching any issues magically disappear. Quixey works with technologies that are credible and deliver with consistency. Teridion delivered meaningful network transit optimization, with the consistency we require. Vineet Jain, CEO Ryan Granard, V.P., Cloud Engineering
  • 13. TERIDION DELIVERS Internet Performance Improvement No Hardware – No security issues with cached data Routing in the cloud with global visibility Increased Engagement = Greater Revenue 20x
  • 14. NEXT STEPS • Technical Discussion • Proof of Concept Planning • 14-day Proof of Concept • Go / No-Go Decision
  • 16. 16
  • 17. Teridion Solution Components TMS Teridion Management System (TMS) Managing and Monitoring Teridion Cloud Routers (TCR) & Measurement Agents (TMA) Calculating and Deploying TCRs and Virtual Backbone Networks (VBN) Event Management, Reporting Teridion Measurement Agents (TMA) Teridion Cloud Routers (TCR) Measure Performance Characteristics between Cloud Providers Measure for Latency, Throughput & Application Report measurements back to TMS Virtual Routers in various public cloud data centers Route traffic between End Users and Data Centers Deployed in HA (minimum 2 or more)
  • 18. Teridion Measurement Agents Internet or ISP Plane Cloud Plane TMS Over 12 Cloud Providers Over 50 Data Centers TMAs create a full-mesh topology TMAs continuously measure and report Latency, Throughput and Application performance data to the TMS Database Loc Lat Thru -- -- -- -- -- -- -- -- -- -- -- -- -- -- --
  • 19. TMS deploys TCRs in HA in multiple Data Centers around the globe within various public cloud providers Teridion Cloud Routers Internet or ISP Plane Cloud Plane TMS Database Loc Lat Thru -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Over 12 Cloud Providers Over 50 Data Centers
  • 20. Optimize unencrypted or encrypted traffic Teridion Virtual Backbone Network Internet or ISP Plane Cloud Plane TMS Database Loc Lat Thru -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Virtual Backbone Network VBNs are proprietary Encrypted Tunnels between TCRs across Network Regions Network Region 1 Network Region 2 Network Region 3 Network Region 4 Network Region 5 Network Region 6 Routing Optimization is primarily on L3 and L4 TMS uses elasticsearch to dynamically adjust VBN routes i.e. findBestRoute() {from=nyc, to=sfo};
  • 21. Teridion Virtual Backbone Network Internet or ISP Plane Cloud Plane TMS Database Loc Lat Thru -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Virtual Backbone Network User traffic goes to TCR-IN in the closest Network Region TCR IN TCR OUT DC traffic goes to TCR-OUT in the closest Network Region Only route traffic for open ports (i.e. 80, 443 etc.) for enhanced security
  • 22. Teridion Dynamic Routing Cloud Plane TMS Database Loc Lat Thru -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Virtual Backbone Network TMAs continuously send performance stats to TMS TCR IN TCR OUT TMS monitors TCRs for stats and events and scale up/down as needed TMS uses elasticsearch to dynamically adjust VBN routes Suboptimal or downed VBN New VBN