Testing & User Experience Optimization - Webscale Presentation at eTail East 2018
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The document discusses the importance of user experience (UX) in e-commerce, highlighting trends in website testing and optimization, such as simplified navigation, mobile-friendly designs, and faster loading times. It emphasizes that poor UX can significantly affect consumer retention and revenue, with specific statistics illustrating this impact. Additionally, the document introduces Webscale, a cloud company providing security and performance solutions tailored for e-commerce applications.
Testing & User Experience Optimization - Webscale Presentation at eTail East 2018
- 1. THE E-COMMERCE CLOUD COMPANY Jay Smith Founder & CTO, Webscale
- 2. TOP TRENDS IN WEBSITE TESTING, UX & OPTIMIZATION 2Company Confidential. Do not duplicate or forward. Simplified navigation (Death to the Hamburger) LOADING Efficient loading and layouts Increased use of animation Bigger product images Easier checkoutsMobile friendly designs
- 3. THE IMPORTANCE OF UX IN E-COMMERCE 3Company Confidential. Do not duplicate or forward. 88% of consumers are unlikely to return to a website after a bad experience 46% of consumers view website design as a top indicator of credibility 40% of consumers abandon websites that take more than 3 seconds to load 1.9x Avg. order value 1.6x Brand Awareness 36% Faster rev. growth 1.7x Customer retention
- 4. DESIGN IS IMPORTANT, BUT SO IS INFRASTRUCTURE 4Company Confidential. Do not duplicate or forward. AUTO-SCALING OPTIMIZED CONTENTSECURITY
- 5. 5Company Confidential. Do not duplicate or forward. SO WHY AM I HERE ?
- 6. 6Company Confidential. Do not duplicate or forward. WHAT IS WEBSCALE ? Powerful security, designed for e-commerce, replaces premium solutions at the “edge” 100% uptime through predictive auto-scaling and load balancing Intelligent caching to CDNs and content optimization accelerate page load times
- 7. CONTROL AND INSIGHT 7Company Confidential. Do not duplicate or forward. Single-screen view into your application and infrastructure Real-time view of traffic and security risks Simple one click controls to immediately set new security rules
- 8. NO ONE KNOWS THE CLOUD BETTER 8 700+ Storefronts in the cloud $5B Revenue processed in 2017 825M Visitors served 83B HTTP requests on Black Friday 2017
- 9. THANK YOU 9 CONNECT WITH US: Webscale.com Linkedin.com/company/webscalenetworks/ Twitter.com/WebscaleNet Facebook.com/webscalenetworks
Editor's Notes
- #5: Auto-scaling - failure to manage demand leads to slow-downs, checkout failures, even downtime Security - High bot traffic drains computational resources, while attacks can take down your entire site during a promotion Optimized content - failure to optimize for different platforms increases page load times, driving the 3 second consumer to competitor sites
- #6: We’re called in by the world’s leading e-commerce design houses to manage infrastructure-related reasons for a poor user experience We focus on your infrastructure, so you can focus on your business