Thats personal.com research report 2015
- 1. INDIA EXPOSED! Trends and Usage Patterns of Adult Products in India December 2015
- 2. The World Adult Products Market size is estimated at Rs. 1,05,000 Crores, growing at an annual rate of 30%. The boom is very much here!* ©ThatsPersonal.com, 2015*Source: NBC News; Wikipedia World Facts you didn’t know but you would love to!
- 3. The Indian Adult market in 2015 is pegged at Rs.2,500 Crores and will be worth a whopping Rs. 10,000 Crores in 2020 ** Stripping the ‘Sexy Secrets’ of India, slowly! Top States The Great Eight in terms of sales amongst our states! While the West continues to be wild, the East has Risen the maximum over last year! Regional Sales Top Cities The Mischievous Metros are going at it again, with Mumbai on top! *Delhi is qualified as a city and does not include NCR. Madhya Pradesh is accounted for in the Northern Region Rank Down Over Last Year Rank Up Over Last Year **Source: The Economic Times * ©ThatsPersonal.com, 2015
- 4. So far we’ve entered the bedrooms of more than 961 cities and towns! E-commerce Boom Boom? Tier-2 and Tier-3 cities are classified as per the HRA classification of cities based on the recommendation of the Sixth Central Pay Commission (Source: Wikipedia) Tier II cities have demonstrated the fastest growth ©ThatsPersonal.com, 2015 Tier II and III cities – Little Cities, Bold Behaviour! Tier III cities have the biggest basket size
- 5. Average Basket Size is Rs. 2,600 and Average Products per order is 2.4. No one can have just one ;) All Analysis based on Sales Value ^Pleasure Rings are used by men for greater sensation to both partners ^Male Performance products help males perform better ©ThatsPersonal.com, 2015 What Indians Buy? Unravelling the Top Categories!
- 6. We’re not surprised that the most searched word on Google India is Sex*. Cool your jets, readers! ;) *Source: India Today^Male Performance products help males perform better ©ThatsPersonal.com, 2015All Analysis based on Sales Value India’s Naughtiest Desires: The Big Reveal!
- 7. Who’s Buying What? The Mars vs Venus ‘Love-Battle’ Unveiled NAUGHTY NOTES Men like to pleasure women, so do women! Men have 28% higher page views than women. Women have a 17% higher basket size than Men. ^Male Performance products help males perform better^Pleasure Rings are used by men for greater sensation to both partners ©ThatsPersonal.com, 2015All Analysis based on Sales Value
- 8. Unbuttoning the Naughtiness of Age! If you thought there was a specific age to be naughty, think again! ;) Figures reflect distribution of sales amongst depicted age groups 0% 100% ©ThatsPersonal.com, 2015All Analysis based on Sales Value
- 9. Unscrambling The Sexy ‘State’ of India’s Mind! All states ‘do’ their share of sexy! Here are India’s Areas of “sexpertise”! ©ThatsPersonal.com, 2015All Analysis based on Sales Value
- 10. N A U G H T Y N O T E S We bet you thought of shifting base to Baroda and Pune! ©ThatsPersonal.com, 2015All Analysis based on Sales Value Uncovering Sex in the Cities! ^The Fifty Shades of Grey Collection primarily consists of passion & kinky products
- 11. Unlocking India’s Sexy Bedrooms! Bachelors & Housewives sure know how to keep themselves happy and ‘satisfied’! ^Male Strokers are pleasure devices for men ©ThatsPersonal.com, 2015All Analysis based on Sales Value
- 12. Divulging the Naughtiness during Special Occasions! We love celebrating every occasion, with ‘Love’! ©ThatsPersonal.com, 2015All Analysis based on Sales Value
- 13. Naughty Calling Lines, Leaked! We’re never judgmental, we love to hear your opinions! :) ©ThatsPersonal.com, 2015And this is just a tip of the iceberg. We have many such hilarious queries but some of them cannot be mentioned here! ;)
- 14. Log onto www.thatspersonal.com Fulfilling Indian Fantasies, since 2013! ©ThatsPersonal.com, 2015
- 15. HAPPY ENDING! Disclaimer: ThatsPersonal.com is a leading E-Commerce Website in India focused on the online sale of Intimate Personal Products. This report is provided for information purposes only and has been prepared in good faith on the basis of internal information and data available with ThatsPersonal.com. The information is provided to you solely as a complimentary service, and is believed to be accurate, but is not guaranteed or warranted by ThatsPersonal.com. Readers are responsible for assessing the relevance and accuracy of the content of this publication and ThatsPersonal.com shall not be liable for any loss, damage, cost or expense incurred or arising by reason of any person using or relying on information in this publication. Products may be identified by proprietary or trade names to help readers identify particular types of products but this is not and is not intended to be an endorsement or recommendation of any product or manufacturer referred to. The research has been done on an aggregate basis to ensure that the buyer’s privacy has been maintained. Please be assured that this research report is not intended to harm anyone’s sentiment or religion, customs, traditions or sensibilities. This publication is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced in any form without written permission from ThatsPersonal.com. © Copyright ThatsPersonal.com. All Rights Reserved. Texts, Images, Graphics and their arrangement on the website and report are subject to copyright protection and other protective laws.