The 7 steps
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This document outlines a 7 step process for using LinkedIn for business development. The steps include identifying your audience and developing an engaging profile, finding prospects through searching and groups, strategically building your network through soft connections, developing engagement scripts to motivate customers, integrating LinkedIn marketing into your workflow, and transferring prospects to your CRM for future marketing and sales activities. The process is designed to help ride the wave of business growth through an effective LinkedIn strategy.
The 7 steps
- 1. Ride the wave of business growth The 7 Step LinkedIn Business Development Process Step 1 Identify your audience, you can then design your profile and market sector to engage with. Step 2 Develop a Killer Profile, which will communicate a strong message to your identified prospect. Your Profile must be engaging with clear message of “what’s in it for your customer” coming through the Headline and Summary. Step 3 Identify your prospects, on LinkedIn through Advanced searching and join the Groups they are interested in. Step 4 Strategically build your Network, using a “Soft Connection” approach that will start the process of differentiation. Step 5 Develop exceptional engagement scripts, which will motivate your potential customers to take action (this is the most important part of the strategy). Step 6 Devise a working practice, which will imbed LinkedIn marketing into your working methods. If this is not done you will not get the returns you deserve from your effort. Step 7 Transfer all new prospects and customers, to your CRM for future marketing & sales activities, such as email campaigns, trade shows and customer entertainment. Paul Sampson – email: paul.sampson@thebizlinks.co.uk