The Advance Check in
- 1. The Advance Check-In The Advance Check In cherry picks all that works with Hilton’s current process and blends it with an added element of customization, sophistication, and hospitality. Guests desire a seamless, value added, and hospitable experience when they check in at Hilton Downtown Atlanta. Enter The Advance Check In: The problem: currently digital key and the Hilton reservation system are not integrated into one guest solution. This reality diminishes the value of digital key, slows the check in process, and creates an unreliable procedure for Hilton Honors Members. What is The Advance Check-In: functioning as an addendum to the Hilton reservation system guests select The Advance Check-In feature. At this portal accessible through smart phones (via the Hilton App) or standard computers guests select 1. Their dates of stay 2. Room types, 3. Arrival dates and times to airports, 4, Transportation Needs, 5. Dinner Reservation requests, and 6. other special requests. Guests input their method of payment information, and finally select the generate report feature. The generate report option dispatches a confirmation email to the guest’s email as well as to the assigned hotel contact with the aforementioned particulars. Delivery Model for The Advance Check-In: The generate report feature dispatches an email communication to the hotel designated point of contact. Upon receipt staff proceeds to arrange specified details for the guest in question. Upon completion of arrangements the designated staff prepares welcome packet prior to guests arrival for The Advance Check-In. Welcome packets are assembled at The Advance Check-In station for guest’s pick-up. Guests simply provide I.D. and designated hotel staff present keys, waters, and one summary sheet on arranged details. Here guests encounter an enhanced check-in process, benefitting from increased sophistication, and greater hospitality. Management System for The Adavance Check-In: Guests will not be able to select The Advance Check-In feature for same-day arrivals at the on-line booking. The system will be pre-set for a three day block meaning guests can only select The Advance Check-in feature a minimum of three days out from their arrival to downtown Hilton Atlanta. Cancellation of The Advance Check-In service will NOT be refundable. Service fee for The Advance Check-In will be $75.00 per room reservation. The Advance Check-In benefit to bottom-line: Conservatively downtown Hilton Atlanta has 800,000 individual room reservations a year. With a goal of 20% utilization the benefit of new revenue to our property potentially is $12,000,000.00 annually. This figure is eye-popping and only references our hotel. Imagine The Advance Check-In implemented across Hilton Hotels world-wide! Submitted by Tom Wyatt, IOM 06.25.19
- 2. Proposal Summary: After a year as a Front Desk Agent I have encountered countless guests yearning for an enhanced check-in process that utilizes technology, delivers hospitality, and simplifies the day of arrival experience. The Advance Check-In system described above customizes the guest experience, simplifies their day of arrival experience, and yeilds increased revenue to the properties where implemented properly. With the potential for new revenue to the bottom line in the range of $12,000,000.00 annually Downtown Hilton Atlanta has the opportunity to lead the way, showing the remainder of the brand how check-ins must be accomplished-maximizing the guest experience and generating increased revenue. Submitted by Tom Wyatt, IOM 06.25.19