The Analysis of Google
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The document analyzes Google and its services. It begins with an introduction and outlines 5 sections: 1) Google services and potential users, 2) why Google succeeds and how they make money, 3) Google's organizational structure and SWOT analysis, 4) Google's information technology, and 5) a conclusion. Section 1 introduces Google's main products and services like search, Gmail, Drive, and business solutions. Section 2 discusses Google's revenue sources from advertising and licensing. Section 3 covers Google's value chain, organizational structure, and strengths/weaknesses. Section 4 examines Google's search process technology and focus on cloud computing. The conclusion states that Google provides free, convenient services through innovation and a focus on search.
The Analysis of Google
- 1. The analysis of Google Institute of Management of Technology Team member : Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012
- 2. CONTENT Section1 Introduction Section2 Google Services & Potential Users Section3 Why Google Succeeds & How They Make Money? Section4 Google’s Information Technology Section5 Conclusion 2
- 3. Section1 Introduction Research motivation & purpose Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works. Article categories (1) First section is our introduction. (2) In section 2, we introduce Google's products and services. (3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. (5) Fifth section is our conclusion. 3
- 4. Section 2 Google Services & Potential Users 4
- 5. The introduction of Google products 5
- 6. What are the products that Google provided for their customers? Search Communicate & Business solutions share (1) Web Search (1) Google Docs (1) Google Adword (2) Google Chrome (2) Google Translate (2) Google AdSense (3) Google News (3) Google Talks (3) Google Analytics (4) Google Scholar (4) Google apps (5) Google checkout 6
- 7. Potential Users Service & Products Launched/ Potential Users Released Year • Students • Office workers Web Search 1995 • Professionals • Elders • Commercial customers • Students Scholar 2004/ 10 • Office workers • Professionals Search • Students • Office workers News 2002 / 9 • Professionals • Elders • Students Chrome 2008/ 9 • Office workers • Professionals 7
- 8. Potential Users Service & Products Launched/ Potential Users Released Year • Students Talks 2005/ 8 • Office workers • Professionals • Elders Communicate & Share 2006/ 3 • Students Docs • Office workers • Professionals 2005/8 • Students Translate • Office workers • Professionals AdWord 2000/ 10 •Commercial customers Business AdSense 2003/ 3 Solution Analytics 2005/ 11 • Office workers • Professionals • Commercial customers 8
- 9. Section 3 Why Google Succeeds & How They Make Money? 9
- 10. Google Operating Revenues （ Unit ： U.S. Thousand dollars ） Data Finding : 1.Google was earned lots of benefit during 2001 to 2008 2.Google had dramatic growth in this decade 10
- 11. Histogram of Google operating revenues Google’s operating revenue was came from two main parts : 1.Advertising revenues 2.Licensing revenues 11
- 12. The Value Chain of Google CUSTOMER Service Level Service Level Search service Innovation Internet-platform strategy Valuation level Valuation level Creation & Invention Fundamental level Fundamental level Core technology
- 14. Google SWOT Analysis Strengths weaknesses (1) Effective and efficient search (1) lacking variety of profit engine technology sources (2) Providing services in many nations (2) ”Click Deception” influences on (3) Sufficient fund for innovation AdSense profits Opportunities Threats (1) The cooperation between Google (1) Other competitors offer new and other cell phone companies is services frequently getting mature. (2) Virus affect on internet safety (3)Paid- search market has (2) The development of “Google entering a mature stage Talk” and “Google Checkout”.
- 15. Section 4 Google’s Information Technology 15
- 16. Google Search Process Technology • http://www.google.com/intl/en/corporate/tech.html
- 17. Cloud Computing Cloud = internet Cloud means the internet. It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users. 17
- 18. The emphasis about Google develop “Cloud Computing” in the future: 1. Using powerful “Cloud Computing” capability, to help clients and network user handle with large information immediately 2. To offer IaaS (Infrastructure as Service) ,assist business in setting up “Cloud Computing” system. 3. Increasing internet safety to protect secret information. 4. To decrease electricity and computer operation cost. 5. Google provide free internet space, and develop more PaaS (Platform as a Service ） 18
- 19. Information technology of Google search Page Rank Technology: The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Hypertext-Matching Analysis: Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. 19
- 20. Section 6 : Conclusion • Google applies their organizational core-advantage to provide lots of convenient and free services for users. • To establish Google’s brand and searching reputation. • We believe that Google's success is due to their innovative ability, and focus on search. 20
- 21. Thank you!! 21