The Android Platform / Business Perspective
- 1. The Android Platform // Business Perspective For the attention of attendees on 8.2.2011 © 2011 LEIKI LTD. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
- 2. In just 14 months... Android and Other Open Source Platforms Will Drive Innovation in the Smartphone Market (23 November 2009) Already adopted by HTC, Motorola, Samsung, Sony Ericsson and LG, Android will become the second-largest smartphone OS by 2012, capturing 18% of global smartphone sales. Canalys Smart Phone Analysis, Quarterly Shipment Data (31 January 2011) Android overtakes Symbian as world’s best-selling smartphone platform in Q4 2010 (with 32,9 % share.)
- 4. Who am I,* and what is Android? open closed open closed *my contact details are on the last page
- 5. Some words about Leiki “At Leiki, our passion is to make automatic discovery of personally relevant content a reality.” >> Contextual >> Behavioral >> Social
- 6. Agenda for today 1 Everyone needs applications! 2 The application ecosystem? 3 Trends and forward-looking statements...
- 7. Agenda for today 1 Everyone needs applications!
- 9. July, 2008
- 10. April, 2009
- 11. January, 2011
- 12. Mobile application store: An age old concept EXPECTATIONS 2011 ‘2nd proliferation’ 2002-2005 ‘Proliferation of AppStores’ E.g., Late 1990’s ‘Birth of the smartphone’ (Acquired by in 2005) Post 2005 ‘Application industry hangover’ TIME
- 13. Why not ( ) or
- 14. Why and ( was acquired by Google in 2005.)
- 17. Right 5%. Awareness. WOW. (I deliberately left out Pricing and Payment.)
- 19. Agenda for today 2 The application ecosystem?
- 20. More competition than ever. (Yes, I do mean more than ever before.)
- 21. Fragmentation, fragmentation, fragmentation (But nowhere near as bad as it was during the first application market proliferation.)
- 22. ...with seemingly unlimited growth potential e . siz r een os ts. c nt c w ss e follo opm tial e vel ten od t po so d a rke tely M a tun for Un E.g., (Widget Bazaar since July 2009)
- 23. Price of apps approaching zero. (Ad funding only works when you have millions of users)
- 24. Hits are random and very infrequent. (And no one has a formulae for developing a hit.)
- 28. Agenda for today 3 Trends and forward-looking statements...
- 29. My application store ecosystem prediction > > > > > + X < < < < < ............................................................................ X X X
- 30. My contact information Questions? Be in touch! Mr. Petteri Vainikka, VP Business Development email: petteri.vainikka@leiki.com skype: petteri.vainikka mobile: +358 50 5845350