The API BizDevportal
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Sophie Rutard, Head of API at Euler Hermes, discusses the importance of a scalable API for B2B insurance that provides real-time data for stakeholders across various departments. Key requirements for successful API integration include clear communication and collaboration between business and IT experts, alongside functional documentation and support. The success of the project relies on addressing stakeholder needs effectively to ensure both technical and business personnel are engaged and informed.
The API BizDevportal
- 1. THE BIZDEV PORTAL Or “why great Dx is not enough“ London / 9th of Nov 2018 Sophie Rutard Head of API Euler Hermes
- 2. WHO WE ARE – EULER HERMES ▪ B2B insurance, covering companies against loss of payments since >100 years ▪ Global market leader, with ~850 bn € of global coverage ▪ ~6.000 Employees ▪ Part of Allianz – 2nd largest insurer worldwide 2
- 3. OUR API BACKGROUND ▪ We released our first API in Germany in 2007 (SOAP) ▪ Adapted it to worldwide needs in 2012 – backed by a specialist consultancy team ▪ Once our customers have it they’re really happy! ▪ But our current setup isn’t really scalable 3
- 4. WHAT IS CREDIT INSURANCE? 4 Grey company Green company 60 days terms
- 5. HOW DO WE DO IT? 5 Grey company Green company Risk assessment and continuous monitoring THIS IS WHERE THE API COMES IN! Individual coverage for each buyer
- 6. A TYPICAL B2B SALES PROCESS Prospecting Mia is using Salesforce Sales & Order mgmt Katie is using a bespoke warehouse mgmt software Credit mgmt & accounting Sabine is using SAP Debt Collectiont David is an external broker, using bespoke software. Mark is an external lawyer, using bespoke software. Although working in different departments and systems, all these business experts rely on valid and up-to-date information provided by Euler Hermes. Our API is made to deliver the data where they need it - real-time. PhotosbyMarilyTorresfromPexels < API > < API > < API > < API > < API >
- 7. WHAT IT TAKES TO INTEGRATE OUR API Mia, Katie, Sabine, Mark and David are brilliant business experts. They want to increase efficiency, but they don’t know much about APIs! PhotosbyMarilyTorres,rawpixel.comandHiteshChoudharyfromPexels Nina agrees to setup a project and hire Nitin. He is a great developer, but he never heard of credit insurance before… They ask Nina for budget. Being the CEO, Nina understands the business case, but she’s not an API expert. She just needs facts to agree on funding.
- 8. KEY REQUIREMENTS - BUSINESS ▪ Non-technical demonstration of the API’s business value ▪ Functional API catalogue ▪ Inspirational usecases beyond the API, helping to improve our customer’s end-to-end Ux ▪ Support for estimation of project efforts and business case calculation ▪ Easy communication channel to handle issues and to inform about functional API enhancements ▪ Clearly defined contacts for 2nd level support
- 9. KEY REQUIREMENTS - DEVELOPERS ▪ Tutorials: Easy introduction to the business context ▪ Detailed explanation of key legal requirements (audit proof logs, contractual obligations from the insurance product, etc.) ▪ Highlight business consequences of functional errors ▪ Clear link between API doc and related functional usecases ▪ Plus the usual elements: ▪ API key generation ▪ Functional API documentation ▪ API ref ▪ Sandbox environment ▪ Release notes ▪ Versioning policy ▪ SLA / performance tracking ▪ …
- 10. THE BIZDEVPORTAL MUST… Enable a mixed team of biz and IT experts to be autonomous in delivering something that: ▪ Enhances the end-to-end Ux ▪ Complies with legal requirements ▪ Is backed by professional support when needed
- 11. MY KEY MESSAGES 1. Know who your stakeholders are. Address them in their language. 2. If the business people don’t buy in, a developer won’t even have a look at your dev portal. 3. The project will only suceed if developer and biz experts work together; The BizDevPortal needs to support such collaboration.
- 12. Sophie Rutard Head of API@EH sophie.rutard@eulerhermes.com LinkedIn: https://www.linkedin.com/in/sophie-rutard-7081baab Currently hiring an API Senior Analyst in Paris! THANK YOU!