The Art of Experience Design | Peer Academy
1 like254 views
The document outlines principles for creating impactful design and experiences, emphasizing community engagement and solving real-world problems. It discusses the importance of experience mapping to enhance user interactions and highlight opportunities for improvement. The content reflects a progressive approach to design, featuring recommendations from various organizations, including Google and the UK government.
The Art of Experience Design | Peer Academy
- 2. MAKE YOUR OWN NAME TAG 💭👤🙉🕑
- 4. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ? WHY ARE WE HERE 😕 ?
- 5. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 6. KEEP INFORMATION/ PHOTOS IN THIS AREA :)
- 10. BUILDING MOVEMENTS ✌ ENGAGING TEAMS 🙌 GROWING COMMUNITIES 👪 TURBOCHARGING IDEAS 💭 SHAPING CULTURE ✏
- 11. TRICKS OF THE TRADE 👊
- 12. HOW YOU MAKE THEM FEEL 💞
- 13. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 14. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 15. STRETCHING THE EVENT HORIZON 🕑
- 16. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 17. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 18. PARTNER POWER 👯
- 19. WHY ARE WE HERE ?
- 20. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 21. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 22. WALK A MILE IN THEIR SHOES 👞👞
- 23. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 24. WHY ARE WE HERE ?
- 26. WHY ARE WE HERE ?
- 27. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 30. Progress 2013 - I’m In https://www.youtube.com/watch?v=hsQcE_nl1dE Progress 2015 - When we dream together https://vimeo.com/127329720 PROGRESS
- 32. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 33. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 34. 1. Focus on the user and all else will follow 2. It’s best to do one thing really, really well 3. Fast is better than slow 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil 7. There’s always more information out there 8. The need for information crosses all borders 9. You can be serious without a suit 10.Great just isn’t good enough http://www.google.com/corporate/ux.html Google’s design principles
- 35. 1. Start with needs* 2. Do less 3. Design with data 4. Do the hard work to make it simple 5. Iterate.Then iterate again. 6. Build for inclusion 7. Understand context 8. Build digital services, not websites 9. Be consistent, not uniform 10. Make things open: it makes things better https://www.gov.uk/design-principles *The user’s needs not the government’s needs UK Government Digital Services Design Principles
- 36. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 37. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 38. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 39. What are design principles? Why do we need them? Where do they come from? How do we create the design principles? How do you use design principles?
- 40. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 41. BE MEMORABLE - We’re welcomed and included to the point of..‘wow’ - Our time and attention spans - are valued -The surprises are delightfully stumbled upon - We’re human.Appeal to us via stories, our senses, good conversation, creativity, music and food. THINGS START HERE - Create collisions between people and ideas -This could be the start of something big - Unlock the potential in me and my organisation - Show me that I already have everything need to start LINK FESTIVAL DESIGN PRINCIPLES
- 42. SOLVING REAL WORLD PROBLEMS - Link is about solving real world problems, not first world problems - Using our hands is as important as using our heads - Connect us with what we’re designing for - Solving real world problems starts with real world connections WE ARE HUMANS FIRST - We’re a new generation of professionals who want to use our powers for good - A community professionals who haven't forgotten they're human - Link is for those who already think differently and are ready to act differently ACHIEVING IMPACT WHILE TREADING LIGHTLY - Heavyweight impact (and partners) - Lightweight operations (think and act lean) - Featherweight footprint (tread lightly on the planet) LINK FESTIVAL DESIGN PRINCIPLES
- 43. KEEP INFORMATION/ PHOTOS IN THIS AREA :) WHY ARE WE HERE ?
- 44. RALLYING THE TROOPS - Foster cooperation for meaningful connections - Collective commitment for collective action let me feel the strength of the community - Actions with results - Create a galvanised community “I WAS THERE (MAN!)” - My life’s work reinvigorated/realised - Remind me WHY i do what I do - if not me, then who? if not now, then when? - The woodstock of conferences LIVE UP TO AND EXCEED EXPECTATION - Surprise me -Take me out of the everyday - Make my brain explode PROGRESS 2015 DESIGN PRINCIPLES TRIGGER THE EPIPHANY/THE SHIFT - Show me how to change - Show me what a leader looks like - Show me how I am a leader ? THIS IS AN EXCITING JOURNEY BUT STILL EARLY DAYS - Give me a roadmap to move forward with - Ready me for success/to win - Empower me to make the most of this crisitunity - Make me feel urgency but also agency A CULTURE OF EXCELLENCE NOT PASSIONATE AMATEURISM - We walk the talk and practise what we preach - Make me feel at home in/embrace a culture of excellence ALWAYS CLEAR WHAT TO DO NEXT & WHERE TO GO
- 46. 1. LINK FESTIVAL design principles http://wildwon.com.au/link-festival-design-principles/ 2. http://www.designprinciplesftw.com/ 3. Developing Design Principles by Luke Wroblewski FURTHER RESOURCES
- 49. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 50. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 51. When done well, an experience map illuminates the holistic customer experience, demonstrating the highs and lows people feel while interacting with your product or service. the process of mapping uncovers the key customer moments that, once improved, will unlock a more compelling and more valuable overall experience. Brandon Schauer - CEO of Adaptive Path
- 52. An experience map is NOT a service blueprint A service blueprint is INSIDE OUT (based on the POV of the organisation) An experience map is OUTSIDE IN (based on the POV of the participant) WHAT IS AN EXPERIENCE MAP?
- 53. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Jo Hill
- 54. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive Path
- 55. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive Path
- 56. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive Path
- 57. An experience map is NOT a service blueprint A service blueprint is INSIDE OUT (based on the POV of the organisation) An experience map is OUTSIDE IN (based on the POV of the participant) WHAT IS AN EXPERIENCE MAP?
- 59. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive PathExperience Map example
- 60. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive PathExperience Map example
- 61. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: Adaptive PathExperience Map example
- 62. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Credit: NFormExperience Map example
- 63. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 64. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 65. 1. Discovery and research 2. Mapping the journey 3. Telling the story - Communicating the map 4. Identifying takeaways & actionable insights STEPS INVOLVED
- 66. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 68. 1. the experience scenario / user action 2. the specific physical location 3. the touchpoint (i.e type of touchpoint) / physical evidence 4. the participants emotions during that scenario 5. pain points / opportunities to optimise the experience COMPONENTS OF AN EXPERIENCE MAP - WILDWON STYLE
- 70. KEEP INFORMATION/ PHOTOS IN THIS AREA :)
- 71. KEEP INFORMATION/ PHOTOS IN THIS AREA :) Experience Map experiencefeelingthinkingdoing identify needs find products evaluate products enroll renewuse channels Credit: Adaptive PathExperience Map template
- 72. 1. Stages 2. Emotions (Thinking/Feeling) 3. Actions (Doing) 4. Players (Who is involved & their relationship to each other) 5. Context (device, place, stage/moment) 6. Touchpoints & interactions COMPONENTS OF AN EXPERIENCE MAP
- 73. 1. What’s happening? (reflected in the map - but distilled from qual/quant research etc) 1. Feeling (emotions along the way - highs, lows) 2. thinking (mental models and how people frame their experience, expectations, impressions) 3. doing (actions taken to meet needs, key behaviours) 2. Stakeholders and interactions (defined context at any given moment as captured by the map) 1. players 2. relationships 3. touchpoints 3. Context (defined context at any given moment as captured by the map) 1. devices 2. places 3. time 4. stages BUILDING BLOCKS OF THE EXPERIENCE MAP
- 74. The greater narrative of the event The emotional journey you want to take people on Mood Emotional impact Energy Thinking style (divergent & convergent) Flow & pace Points of opportunities (to delight) Bad experience triggers - pain points to mitigate OTHER COMPONENTS OF AN EVENT TO CONSIDER
- 75. What is an experience map? Why do we need them? Where do they come from? How do we create an experience map? How do you use an experience map?
- 76. Understanding the current state to So What? What Now? to Envisioning future state HOW DO YOU USE AN EXPERIENCE MAP?
- 79. 1. IDEO 2. Adaptive Path 3. 27 signals 4. Isobar 5. Frog design 6. Hyper Island 7. Kaospilot 8. Spook studios 9. learn do share 10.This is Service DesignThinking FURTHER RESOURCES
- 80. Wildwon Projects Pty Ltd ABN: 57 161 208 699 www.wildwon.com.au @WildwonProjects Suite 401, Zara Tower, 61-65 Wentworth Avenue, Sydney 2000 Contact: Sally Hill sally@wildwon.com.au +61 (0)412 788 501 THANK YOU Common Room Level 2, 235 Commonwealth St Surry Hill NSW 2010