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The Basics 
September 16th, 2014
A Stock/Share 
• Represents a piece of a company 
• Your % ownership depends on how many shares you own and how many shares are 
outstanding 
• Why does it have any value? 
• Companies own assets and (generally) bring in revenue 
• If you own part of that company, you have a right to those assets/revenues 
• And, if you want a right to that wealth, you have to pay, thus establishing the value
Market Capitalization = “Value” of Company 
• Market Cap is how we refer to the markets valuation of a company 
• It is simply the shares outstanding multiplied by the currently traded value 
• Just because a stocks value is higher than another does not mean that company is 
worth more than the other 
• Companies are often segregated by their “cap size” 
• We generally use Small, Medium, or Large cap although there are more subsections 
• [Reference: http://www.investopedia.com/articles/basics/03/031703.asp]
Efficient Market Reminder 
• The Efficient Market Hypothesis is the idea that share prices generally 
reflect all relevant information and therefore, it is impossible to consistently 
“beat the market” 
• While it is highly unlikely that the markets are perfectly efficient, research 
has shown that over long enough time horizons, trying to consistently beat 
the market is folly 
• This was discussed in our summer reading “A Random Walk Down Wall Street”
Trading vs Investing 
• Investing 
• Long-term in nature 
• Utilizes a Buy-and-Hold strategy 
• More focused on buying fundamentally sound investments with a perceived longevity 
• Trading 
• Jumps in and out, trying to feel out market highs and lows 
• Relies on “timing the market” 
• More focused on short-term pricing movements than if a company will exist in 20 years 
[Reference: http://www.investopedia.com/ask/answers/12/difference-investing-trading.asp]
The E-Trade Account 
• Every year students come to us asking how they can start “Investing” 
• Usually entails using an online discount broker 
• Discount brokers, while “cheap”, eat away your money 
• Each trade reduces your return 
• We suggest starting a Roth IRA, although most require a minimum deposit
Growth vs Value 
Growth 
• Substantial potential for growth 
• Expected to grow faster than the market 
• Baidu 
• Most of revenue is reinvested to fund growth 
• Generally reside in the technology & 
alternative energy sectors 
• Are more volatile and risky 
Value 
• Companies that are currently undervalued and 
are “due for a market correction” 
• Less risky and more-established 
• McDonalds 
• Money is distributed to shareholders in the 
form of dividends 
• Seen as stable “blue chips”
How do we value stocks? 
• Through Fundamental Analysis, many investors seek to find a company’s “Intrinsic Value” 
• Accounting Numbers: Revenue Increase = Growth 
• Macroeconomic Factors: What does this industry look like 10 years down the road? 
• ‘Value’ comes from current cash flow, expected growth, and the riskiness of expected future cash flows 
• Financial models [Often Excel spreadsheets] can be developed to calculate these values 
• DCF Model: Discount cash flows to the present value and divide by the outstanding shares to find the “true value” of a 
stock 
• Complexity and results can range by the analyst 
• Ultimately, we never know exactly why a stock is trading at x value one day and y value the next. 
There are simply too many market forces at work to truly understand all pricing movement. 
• With FA we are looking at firm viability and not trying to time the market 
• [Reference: http://www.investopedia.com/terms/f/fundamentalanalysis.asp]
Value Tools: Style Box 
• Segregates by cap size and style 
• Used to determine: 
• Asset Allocation 
• Risk-Return structure
Value Tools: Economic Moat 
• The competitive advantage that 
one company has over other 
companies in the same industry. 
• Coined by renowned investor 
Warren Buffett. 
• The wider the moat, the more 
sustainable the advantage
Additional Information 
• You will need to familiarize yourself with security statistics. FIN 300 covers 
most of these 
• Some statistics include: P/E, EPS, P/B, PM, OM, Etc. 
• If you’re feeling up to it, we also suggest revisiting variance & standard 
deviation

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The Basics 2.0

  • 1. The Basics September 16th, 2014
  • 2. A Stock/Share • Represents a piece of a company • Your % ownership depends on how many shares you own and how many shares are outstanding • Why does it have any value? • Companies own assets and (generally) bring in revenue • If you own part of that company, you have a right to those assets/revenues • And, if you want a right to that wealth, you have to pay, thus establishing the value
  • 3. Market Capitalization = “Value” of Company • Market Cap is how we refer to the markets valuation of a company • It is simply the shares outstanding multiplied by the currently traded value • Just because a stocks value is higher than another does not mean that company is worth more than the other • Companies are often segregated by their “cap size” • We generally use Small, Medium, or Large cap although there are more subsections • [Reference: http://www.investopedia.com/articles/basics/03/031703.asp]
  • 4. Efficient Market Reminder • The Efficient Market Hypothesis is the idea that share prices generally reflect all relevant information and therefore, it is impossible to consistently “beat the market” • While it is highly unlikely that the markets are perfectly efficient, research has shown that over long enough time horizons, trying to consistently beat the market is folly • This was discussed in our summer reading “A Random Walk Down Wall Street”
  • 5. Trading vs Investing • Investing • Long-term in nature • Utilizes a Buy-and-Hold strategy • More focused on buying fundamentally sound investments with a perceived longevity • Trading • Jumps in and out, trying to feel out market highs and lows • Relies on “timing the market” • More focused on short-term pricing movements than if a company will exist in 20 years [Reference: http://www.investopedia.com/ask/answers/12/difference-investing-trading.asp]
  • 6. The E-Trade Account • Every year students come to us asking how they can start “Investing” • Usually entails using an online discount broker • Discount brokers, while “cheap”, eat away your money • Each trade reduces your return • We suggest starting a Roth IRA, although most require a minimum deposit
  • 7. Growth vs Value Growth • Substantial potential for growth • Expected to grow faster than the market • Baidu • Most of revenue is reinvested to fund growth • Generally reside in the technology & alternative energy sectors • Are more volatile and risky Value • Companies that are currently undervalued and are “due for a market correction” • Less risky and more-established • McDonalds • Money is distributed to shareholders in the form of dividends • Seen as stable “blue chips”
  • 8. How do we value stocks? • Through Fundamental Analysis, many investors seek to find a company’s “Intrinsic Value” • Accounting Numbers: Revenue Increase = Growth • Macroeconomic Factors: What does this industry look like 10 years down the road? • ‘Value’ comes from current cash flow, expected growth, and the riskiness of expected future cash flows • Financial models [Often Excel spreadsheets] can be developed to calculate these values • DCF Model: Discount cash flows to the present value and divide by the outstanding shares to find the “true value” of a stock • Complexity and results can range by the analyst • Ultimately, we never know exactly why a stock is trading at x value one day and y value the next. There are simply too many market forces at work to truly understand all pricing movement. • With FA we are looking at firm viability and not trying to time the market • [Reference: http://www.investopedia.com/terms/f/fundamentalanalysis.asp]
  • 9. Value Tools: Style Box • Segregates by cap size and style • Used to determine: • Asset Allocation • Risk-Return structure
  • 10. Value Tools: Economic Moat • The competitive advantage that one company has over other companies in the same industry. • Coined by renowned investor Warren Buffett. • The wider the moat, the more sustainable the advantage
  • 11. Additional Information • You will need to familiarize yourself with security statistics. FIN 300 covers most of these • Some statistics include: P/E, EPS, P/B, PM, OM, Etc. • If you’re feeling up to it, we also suggest revisiting variance & standard deviation

Editor's Notes

  • #4: Mega-cap: Over $100 billion[9] Large-cap: Over $10 billion Mid-cap: $2 billion–$10 billion Small-cap: $250 million–$2 billion Micro-cap: Below $250 million[10] Nano-cap: Below $50 million[11] Pico-cap: Below $10 million
  • #7: Min Deposit ranges: Usually at least $500
  • #9: We discount future cash flows to find a present value, which is used to find a fair value estimate. The rate which we use to discount takes into account time value of money and riskiness of said cash flows. Tesla had a FV of 179 and opened yesterday at 274, fell to 253. Will it continue to slide?
  • #10: Go over what we are going to use when looking at companies When you are designing a portfolio, style selection is a way of tracking the type of portfolio you will have
  • #11: Note Tesla had no moat by morningstars ratings
  • #12: P/E is often used as a quick/easy way of seeing if a company is over/undervalued