The boringest presentation title in the world
1 like286 views
The document summarizes findings from multiple association research projects. It identifies four areas of convergence between the different studies. The first convergence is around scrimping, customer service culture, and word of mouth. The second is around virtualization, dialogue and engagement, and engagement increasing renewal likelihood. The third convergence connects trends around wave 3.1, alignment of products and services with mission, and under-leveraged academics. The fourth convergence links unbundling, alignment with mission, and benefits being more for the good of the order than personal.
The boringest presentation title in the world
- 1. Association Research Projects: Summarized & Contextualized Ben Martin, CAE
- 2. Association Research Projects: The Cliff’s Notes Version Ben Martin, CAE
- 3. Association Research Projects: I Read Them So You Don’t Have To Ben Martin, CAE
- 5. Eight Super Trends Demassification Unbundling Scrimping Wave 3.1 Virtualization Cyber Mobbing Scrutiny Counter-Americanism
- 7. 7 Measures of Success A Customer Service Culture Alignment of Products & Services with Mission Data-Driven Strategies Dialogue and Engagement CEO as a Broker of Ideas Organizational Adaptability Alliance Building
- 11. DTJ Major Findings Word of Mouth (WOM) is how members first learn of their association Good of the order benefits trump personal benefits Engagement increases likelihood of renewal Academics are under-leveraged
- 12. MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
- 13. Convergence #1 Scrimping Customer Service Culture Word of Mouth
- 15. It’s Comcastic!
- 19. Convergence #1 Scrimping Customer Service Culture Word of Mouth
- 20. Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal
- 29. Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal
- 30. Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged
- 32. Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged
- 33. Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits
- 36. Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits
- 37. A Fresh Look at The Decision to Join Ben Martin, CAE
Editor's Notes
- #2: Three most recent studies, 7MOS, MFYA, DTJ All three have important findings alone Intentionally cross the findings of each one with another, great things happen