How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives
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Social media is a broad term that describes various online activities that integrate technology, social interaction, and sharing content like words, pictures, videos, and audio. Some key points about social media include: - It allows for instant messaging, social networking, sharing photos, videos, and more. - Popular social media platforms have massive user bases, with billions of videos and millions of Wikipedia entries and blog posts, including many related to boating safety. - Social media can help organizations build trust with consumers by becoming part of the conversation and establishing themselves as a reliable source of information.
How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives
- 1. Social Marketing through a Variety of Media Ben Martin, CAE
- 2. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
- 3. The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE
- 4. Who had a bad flight?
- 5. This is Social Media
- 6. What is Social Media? sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Wikipedia
- 7. What is Social Media? Social media is people talking with other people on the internet!
- 8. WHAT ARE THEY TALKING ABOUT?
- 9. anything.
- 10. everything.
- 12. Here’s how they talk… Instant messenger Event sharing Social bookmarking Podcasts Photo sharing Message boards RSS Social networks Blogs E-mail Video sharing Microblogging Widgets Wikis Crowdsourced news … and much more!
- 14. Here’s how they talk…
- 15. Isn’t this just a fad?
- 16. Blogs 200 million blogs
- 17. Some are about boating!
- 18. Wikipedia 2.5 million entries (in English alone)
- 19. 5651 words on PFDs
- 20. Videos 100+ million videos #3 most-trafficked website in the world
- 21. Boating safety
- 22. Arizona Game and Fish Department
- 23. Number 5
- 24. The Social Media OS
- 25. The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to look at her accepted invite page. It was her social calendar, every party she plans to attend in the next two months is there. She noticed she had another event that night and then switched her acceptance to tentative. She uses Facebook the way I use Outlook . Fred Wilson, A VC
- 27. Communications tools don’t become socially interesting until they become technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It’s when the technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen … and invisible is coming.
- 28. FAD
- 29. Social Networking sites are more popular than porn sites Time Magazine, Oct. 17, 2007
- 30. Now that I have your attention! Just this!
- 31. The future belongs to those who take the present for granted Those of us with considerable real-world experience are often at an advantage relative to young people, who are comparative novices in the way the world works. The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But in times of revolution the experienced among us make the opposite mistake. When real once-in-a-lifetime change comes along, we are at risk of regarding it as a fad.
- 32. FAD
- 33. How can Social Media help me?
- 34. TRUST
- 35. Which is more trusted? Advertising Consumers 14% 78% Nielsen Trust in Advertising Report, October 2007
- 36. Which is more trusted? Advertising Consumers 14% 78% Nielsen Trust in Advertising Report, October 2007
- 37. Who do you trust? A person like me Business Government 58% 39% 58% Edelman Trust Barometer 2008
- 38. Who do you trust? A person like me Business Government 58% 39% 58% Edelman Trust Barometer 2008
- 39. Social media can help build trust
- 40. You can become a person like me
- 41. How can I become a person like me?
- 42. Marketing is a Conversation
- 43. Lurk before you leap
- 44. The best communicators start as the best listeners http://flickr.com/photos/russelljsmith/142837687/
- 45. Join in!
- 46. Yield Control
- 47. CON VERT CON VINCE
- 48. How do I get started?
- 50. Comment on blogs
- 52. Facebook Groups
- 53. Meetup.com
- 54. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
- 55. Photo credits http://flickr.com/photos/russelljsmith/142837687/ http://flickr.com/photos/akshay012/2676720638/ http://flickr.com/photos/freakland/212331246/ http://flickr.com/photos/mrjohnengel/214233924/ http://flickr.com/photos/alexindigo/2577049556/ http://flickr.com/photos/a_of_doom/551174702/ http://flickr.com/photos/polandeze/1206596658/ http://www.flickr.com/photos/briansolis/2735401175/
Editor's Notes
- #2: Between you and lunch All night PBJ sandwiches