The Business Value of Social Networking
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Social networking provides several business values including accelerating discovery and validation of information, improving and accelerating communication both internally and externally, enhancing organizational and personal reputation, improving employee effectiveness and reducing churn, and allowing for quicker innovation and improvement of products and processes. It does this by flattening hierarchies, breaching silos, sidelining intermediaries, increasing openness and transparency, and harnessing expertise from within and outside the organization.
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The Business Value of Social Networking
- 1. The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
- 2. Caveats Hierarchies get flattened Silos get breached Intermediaries get sidelined Openness increases Transparency increases Trust is vital
- 3. What is social networking? Publish expertise Self-promote Find expertise Make connections Collaborate Recommend Communicate
- 4. Discover People Information Places Networks Make discovery faster & more effective
- 5. Validate through: blog posts other published material inbound links bookmarks tags Communities Make validation faster & more effective
- 6. Dialogue Direct, unfiltered, unmediated Within the organisation With suppliers With customers and prospects Accelerate and improve communication
- 7. Reputation The organisation’s responsiveness Your own, through profile and metadata Enhance reputation and prospects
- 8. Morale Belonging Retention Communities Newcomers Improve effectiveness and reduce churn
- 9. Innovation External – respond to feedback Internal – virally drive new ideas Quickly improve products and processes
- 10. Harness Bring expertise to bear quickly Capture and surface knowledge Get newcomers up to speed quickly Preserve and exploit all information
- 11. So, what is the value of social networking? Accelerate discovery and validation Reduce disruption of others Accelerate and improve communication Enhance reputation and prospects Improve effectiveness and reduce churn Quickly improve products and processes Preserve and exploit all information
- 12. Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
Editor's Notes
- #2: Say “social networking” to many people and they equate it to “time wasting”. Within an organisation, this doesn’t have to be the case. Some clear values can be identified for different aspects of social networking. Before I get on to the elements of “social networking” in its broadest sense and their business value, I ought to issue a few warnings.