The Case for a Web Audit: Your 360 Degree Performance Review
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The document outlines the importance of conducting a web governance audit to improve web management performance and meet strategic business objectives. It defines web governance, outlines common obstacles and opportunities, and provides methods for conducting the audit, including stakeholder interviews and usability reviews. The benefits of the audit include actionable recommendations, alignment among team members, and a roadmap for program management.
The Case for a Web Audit: Your 360 Degree Performance Review
- 1. The Case for a Web Governance Audit: Your 360 Degree Performance Review Kathy McShea 2008
- 2. Agenda Common obstacles & opportunities ... managing the Web Definitions ... what is Web Governance? The audit scope ... topics we cover Method ... our tactics to gather info Benefits ... what you will gain Timeline ... how long it takes
- 3. Common audit triggers Audit Time! Team Building Mandate New Leadership Arrives Strategic Plan Rewrite Budget Cycle Opportunity Risk Mgt Directive Change Management Time for an Audit!
- 4. Web management obstacles Confusion & Disarray Find common ground & language Balance competing needs Untrustworthy Info Uncover information bias Discover problems hidden from view Lack of Direction/Strategy Where do I begin? Compared to what?
- 5. Web management opportunities Push to Publish Tools ease barriers to entry for publishing Stay on Top of Trends Web 2.0 > user generated content Widgets and XML Enormous Growth Web site size explodes Audience potential soars
- 6. Web Governance Defined Web governance is: To assure your Web operations and support meet established strategic business objectives leveraging appropriate rules roles relationships
- 7. The framework rules roles relationships
- 8. First Principles Rules Standards must govern decisions Roles A division of labor must accent accountability Relationships Strive to be networked with the organization, not insular
- 9. Governing processes Manage Program Plan/Execute Initiatives Improve Services Clear structure for monitoring operations Lifecycle management for documentation Policy adoption and adherence Design strategy Metrics collection Set standards Implement > Monitor Recognize success
- 10. Best Practices for Structure model
- 11. Charter Outline Official designation Committee’s objectives, scope of activities, duties Time period necessary to carry out duties; termination Program office responsible for providing support Chairperson Members Description of duties for which committee is responsible Estimated number and frequency of meetings Sub-Committees Reports and Transparency
- 12. Core processes Provide Valuable Content Help People Find Information Leverage the Feedback Loop Trust - Transparent - Reviews - Links Confidence - Content - Font - Graphics Confidence -Navigation - Search - Efficiency Awareness - Accessible Satisfaction User Help - Feedback
- 13. Expert Review A scorecard maps the user experience to a “value” ladder Prioritize: take it a step at a time , to rise above “discouraged”
- 14. Enabling processes Care for People IT Support Infrastructure Staffing Training and support Site performance Program management & oversight procedures Resource & Asset Mgt. Publishing tool Requirements gathering Budget and spending controls Enterprise architecture markers Domain administration
- 15. Do You Know Your Web Status? Management Objectives Roles/responsibilities Procedures Reviews Resources Oversight Control records/docs Internal audits Non-conforming product Prevent & correct actions Implement solutions
- 16. example What if you had a dashboard?
- 17. The Method Survey Web community Usability reviews Expert (heuristic) review Automated reviews Staffing analysis Org chart Publication rights review job descriptions job satisfaction surveys Review core documentation Any written strategic objectives/plan Latest metrics dashboard Style Guide/Editorial Guide/Search-Metadata Technology rules Policy Records management Interview core internal stakeholders
- 18. Benefits of an Audit A Roadmap! The audit can guide your program management plans An actionable report Concrete recommendations Alignment Everyone on the team has the same picture of the current situation
- 19. Project Timetable Kick-off; Documents; Survey Expert Review Expert Review Interview stakeholders Analyze findings Write report Deliver report Brief leaders Recommendation : Schedule 8 weeks total. A one week buffer guards against unexpected delays. An optional stakeholder workshop briefing can be added to follow the leadership briefing Dependencies : Based on 12 primary stakeholders, with interviews of one to two hours each
- 20. Common audit triggers Audit Time! Team Building Mandate New Leadership Arrives Strategic Plan Rewrite Budget Cycle Opportunity Risk Mgt Directive Change Management Time for an Audit!
- 21. What are YOU ready for? Full scale audit Partial audit targeted on one process Governing Core Enabling Vertical project(s) Select one (or more) sub-part(s) of the Web governance system to work on Training on known weaknesses
- 22. Questions?
- 23. Contact us Kathy McShea Owner & Founder Emerald Strategies, Inc. 202.543.2112 Web Management & Marketing ~ http:// www.emeraldstrategies.net Media Training ~ http:// www.prclinic.com Join my professional network ~ http:// www.linkedin.com/in/kathymcshea
- 24. About Us Experience: Chief spokesperson US Senator Carl Levin Media Director, DC Office, Consumers Union Consumer Information Director, Dept of Energy Clients: US Air Force US House of Representatives World Bank & IFC FCC Congressional Management Foundation...and others Emerald Strategies Inc., founded in 2001, is a woman-owned Web management consulting firm that delivers high-impact communications... Our Focus : We make public sector organizations stronger