The CMS of the Future
- 1. www.npgroup.net The CMS of the Future Pete Czech, CEO: New Possibilities Group, LLC
- 2. Welcome! Today’s Agenda: • Introductions • History of the CMS • Today’s CMS Landscape • How Content is Consumed Today • The CMS of the Future • Benefits • Economics • Case Studies • Q&A
- 3. Introductions Your Host: Pete Czech CEO, New Possibilities Group Co-founder of NPG in 2001 NPG specializes in highly customized design & development of web applications and content management systems. Contact: czech@npgroup.net
- 5. Remember When…. Websites were composed of thousands of flat HTML pages? Changes required software and FTP uploads – technical knowledge? Complex interactions relied on a CGI script no one could figure out? Login Systems were virtually unheard of?
- 6. Along came the CMS! CMS systems started small & niched Enabled rudimentary content management The foundations of extensibility emerged Platforms emerged: WordPress Drupal Joomla Magento Enterprise caught up
- 8. The Web Forever Changed Websites were easy and quick to deploy Plug-in’s, extensions and other extensibility methods matured Emergence of tens of thousands of “experts” and “agencies” Sounds awesome!
- 9. The bad news… Large install bases became targets for malicious individuals Unpredictable updates between core software, plugins and extensions create uncertainty for enterprises Just how customizable are these platforms? Major iterations result in costly infrastructure updates Existing themes made the value of design decline Many of those “agencies” have no idea WTF is going on!
- 10. But, let’s stay technical, for now Today’s CMS platforms are integrated frameworks Display & Administration play in the same sandbox Content types are flexible, but still based on the old methodologies
- 11. But, let’s stay technical, for now Extensibility isn’t always what it seems…
- 12. The future isn’t integrated… Today, content is consumed on many different mediums Web, Mobile, Apps, OTT Devices Current CMS platforms are designed off the shelf for web browsers (mobile or desktop) only Only with moderate modifications can these platforms work to fuel alternative distribution methods
- 13. What does the future look like? Separation of administration function and logic from user consumption AKA: Decoupling
- 14. What is decoupling? To make it simple: separation of your content management from the user experience.
- 15. Why Decouple? Security Distribution Front-end Flexibility Lifespan Unique Workflows Third Party Integrations And so much more…
- 16. Security Decoupled = separation of powers Integrated = exposure More freedom to secure tightly
- 17. Distribution Decoupled means distribution flexibility API connectivity enhances options Multi-domain control CMS2CMS
- 18. Flexible User Experiences Decoupling from administrative portion allows for almost any front- end technology Enable front-end experience to be separated from back-end business logic Remember, back-end tech and front- end tech evolve at different speeds
- 19. Lifespan Decoupled means longevity Avoid technical debt Goal: 5-7 years minimum
- 20. Unique Workflows Every business is different Mold your CMS to your workflow, not the opposite Consider it a valuable asset
- 21. Third Party Integrations Easily integrate complex third party systems Tie legacy platforms into web platform safely Create complex workflows between multiple systems
- 22. Economics of Decoupling Slightly higher up-front costs Realize savings with longevity of system Predictable ongoing costs
- 23. Should You Decouple? You are managing a company that distributes content to many channels, including multiple domains Your enterprise is concerned particularly about security, yet wants a full- featured content management platform You are frustrated by the unpredictable nature of the existing off-the-shelf platforms You are interested in a long-term solution with complete ownership
- 24. Case Study 1 Requirements: Publishing to multiple channels: web, mobile, partners, OTT Administrators require real-time collaboration from multiple locations Administrative workflow is highly customized and unique
- 25. Case Study 1 The Solution: Fully Decoupled CMS Live text editing capabilities Integrated workflows and connectivity to third party systems such as video hosting provider, HR solutions, Twitter
- 29. Case Study 2 Requirements: Furniture retailer with multiple locations Required custom inventory management system integration (system was in- house proprietary) Wanted comprehensive search and lookbook capabilities with foundation for e- commerce
- 30. Case Study 1 The Solution: Partially Decoupled CMS Custom integration to inventory system via push/pull communications Customized CMS with comprehensive toolset
- 35. Interested in a LIVE Demo? Call me!
- 36. Q & A
- 37. Additional Resources Our blog – www.npgroup.net/blog Videos - www.npgroup.net/videos E-Books – www.npgroup.net/resources
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