The Content Bucket Challenge
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The document outlines the agenda for the Content Bucket Challenge at Thiagarajar School of Management, focusing on digital marketing strategies, media types, and practical examples. It emphasizes the importance of creating engaging content through strategic conversations and social media engagement, and introduces a four-way test to evaluate content's effectiveness. The aim is to enhance brand value and product improvement through meaningful communication.
The Content Bucket Challenge
- 1. The Content Bucket Challenge Thiagarajar School of Management, Madurai. February 20, 2015
- 2. Agenda ● How different is digital marketing? ● CASH framework ● Examples of CASHing in from Younomy ● The Four Way Test www.younomy.com
- 6. You hope to reach only 9% of your fans (and engage 1% of them) www.younomy.com
- 7. Brightpod.com How to fill the “content bucket” and engage? www.younomy.com
- 8. Value Values “Check out my product” “This is how I produce” by creating “conversations” around ... www.younomy.com
- 10. “This is how I produce” www.younomy.com
- 11. “This is how I produce” www.younomy.com
- 12. “This is how I produce” www.younomy.com
- 13. “This is how I produce” www.younomy.com
- 14. “This is how I produce” www.younomy.com
- 15. CASH
- 16. 1. Create conversations worth having (/have “strategic” conversations) “Internal” www.younomy.com
- 17. 2. Acquire knowledge of external conversations “External” www.younomy.com
- 18. 3. Socialize your conversations (/take your conversations to social platforms) “Internal” “External” www.younomy.com
- 19. 4. Host conversations beyond boundaries www.younomy.com
- 20. CASHing in: Few Examples www.younomy.com
- 21. www.younomy.com
- 22. Younomy’s Four Way Test 1. Is it worth conversing? 2. Will people consider sharing it? 3. Will it help you build brand? 4. Will it help you better your product? www.younomy.com