Value Matrix and Value Co-creation
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This document discusses Younomy's Value Matrix for determining the most appropriate methods of co-creating different types of value. It outlines that flagship products are best configured through co-creation, fill-gap products are developed by co-creating to meet needs, future products are crowd-sourced for new ideas, and free products utilize social communities for feedback. More information on the specific co-creation approaches are provided by links.
Value Matrix and Value Co-creation
- 1. Value Matrix & Value Co-creation Types of value, and most appropriate methods of co-creation
- 6. Most Appropriate Methods of Co-creation/Engagement
- 8. Configuration for “Flagship” product More: http://goo.gl/t6hbXn
- 9. Co-create “fill-gap” product More: http://goo.gl/JMP4e8
- 10. Crowd-source “Future” product More: http://goo.gl/yOIvb1
- 11. Social Community for “Free” product More: http://goo.gl/4Vas1i
- 12. Go to next slide Worksheet What type of products you create and how feasible is it for you to co-create them?