The Cost of NOT Innovating
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The document discusses the cost of not innovating for businesses. It notes that failure to innovate can lead to a business being overtaken by more innovative competitors and becoming obsolete. It provides examples of companies like Yell, Borders, and Blockbuster that failed to innovate and were disrupted. Additionally, it finds that of the Fortune 500 companies in 1955, only 13% remained on the 2011 list, meaning 87% failed due to issues like not innovating.
The Cost of NOT Innovating
- 1. The Cost of NOT Innovating Part 1 - Page 1 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved The Cost of NOT Innovating Facilitated by Daniel Feiman, MBA, CMC®
- 2. The Cost of NOT Innovating Part 1 - Page 2 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved What is the Cost of Not Innovating? Unnovation Unnovation is the refusal to identify, create, embrace, explore, develop or adopt new ideas, opportunities, products, processes or ways of doing business that results in the unnecessary and un-timely end to a business because it is eventually overtaken by market- savvy competitors.
- 3. The Cost of NOT Innovating Part 1 - Page 3 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Who failed to innovate? • Yell was disrupted by Google; • Borders by Amazon; • Blockbuster Video by Netflix • And…
- 4. The Cost of NOT Innovating Part 1 - Page 4 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Note
- 5. The Cost of NOT Innovating Part 1 - Page 5 310.540.6717 www.BuildItBackwards.com
- 6. The Cost of NOT Innovating Part 1 - Page 6 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved • Fifty years ago, “milking the cash cow” could go on for many decades. Today, globalization and the shift in power in the marketplace from buyer to seller is dramatically shortening the life expectancy of firms that are merely milking their cash cows. 50 years ago, the life expectancy of a firm in the Fortune 500 was approximately 75 years. In today’s world it’s less than 15 years and declining even further.
- 7. The Cost of NOT Innovating Part 1 - Page 7 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Fortune 500 Firms in 1955 vs. 2011; 87% Are Gone What do the companies in these three groups have in common? Group A. American Motors, Studebaker, Detroit Steel, Maytag and National Sugar Refining. Group B. Boeing, Campbell Soup, Deere, IBM and Whirlpool. Group C. Cisco, eBay, McDonald's, Microsoft and Yahoo.
- 8. The Cost of NOT Innovating Part 1 - Page 8 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Comparing the Fortune 500 companies in 1955 and 2011, there are only 67 companies that appear in both lists. In other words, only 13.4% of the Fortune 500 companies in 1955 were still on the list 56 years later in 2011, and almost 87% of the companies have either gone bankrupt, merged, gone private, or still exist but have fallen from the top Fortune 500 companies (ranked by gross revenue).
- 9. The Cost of NOT Innovating Part 1 - Page 9 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved
- 10. The Cost of NOT Innovating Part 1 - Page 10 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Which means…?
- 11. The Cost of NOT Innovating Part 1 - Page 11 310.540.6717 www.BuildItBackwards.com Pre-active vs. proactive vs. reactive Swim Sink
- 12. The Cost of NOT Innovating Part 1 - Page 12 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved They saw it…
- 13. The Cost of NOT Innovating Part 1 - Page 13 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved
- 14. The Cost of NOT Innovating Part 1 - Page 14 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved If you are not moving ahead…you are falling behind!
- 15. The Cost of NOT Innovating Part 1 - Page 15 310.540.6717 www.BuildItBackwards.com © 2014 Build It Backwards All international rights reserved Contacting us: Daniel Feiman, MBA, CMC®, Managing Director Build It Backwards(TM) Transforming organizations by Turning Roadblocks into Roadmaps(SM) Office: 310.540.6717 Cell: 818.522.2892 Consulting & Training in: Strategy* Finance * Process DanielFeiman@BuildItBackwards.com www.BuildItBackwards.com