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Creating the Future from
the Future
Implementing
Breakthrough
Strategic Planning
Association for
Strategic Planning
April 10, 2012

Ivan Rosenberg                                 Daniel Feiman
Frontier Associates                            Build It Backwards
 4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   1
A high-functioning organization =
people inspired by the same future.




 4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   2
Creating that future is
  leadership’s job.
Leadership is creating the
possibility of a future that
wasn’t going to happen
anyhow
AND
enrolling others into taking
action to fulfill that future


  4/10/12      (c) 2012 Frontier Associates, Inc. & Build It Backwards   3
Today most planning is from
the Past/Present



          Best Case

                         A Plan

                Worst Case

  Past     Now
4/10/12       (c) 2012 Frontier Associates, Inc. & Build It Backwards   4
Planning from the Past is
based on the Past.




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   5
Getting buy in is tougher when
Planning from the Past




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   6
Horizon is typically 3-5 years
when Planning from the Past




          If you are a whale oil producer, you
          won’t see the electric bulb coming.
4/10/12         (c) 2012 Frontier Associates, Inc. & Build It Backwards   7
Instead, we suggest Creating
the Future from the Future.


                                                                      Vision
                                        How we
                                        achieved
                                        the Vision




  Past    Now
4/10/12     (c) 2012 Frontier Associates, Inc. & Build It Backwards       8
Produces inspiration and a
future of breakthroughs




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   9
Workforce buy in is
automatic.




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   10
Horizon is typically decades.




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   11
Creating the Future From the
Future yields exceptional results




 4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   12
Tactical                                             Strategic
Planning                                              Planning




4/10/12    (c) 2012 Frontier Associates, Inc. & Build It Backwards   13
#1: The Importance of
Commitment




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   14
The first stonecutter was in action
          cutting stone.

4/10/12         (c) 2012 Frontier Associates, Inc. & Build It Backwards   15
The second stonecutter had a goal of
          cutting two stones a day.
4/10/12          (c) 2012 Frontier Associates, Inc. & Build It Backwards   16
The third stonecutter had a commitment to
 honor God by building a cathedral.
4/10/12    (c) 2012 Frontier Associates, Inc. & Build It Backwards   17
Are Your People Working
Toward…
     Actions: movement, something that is
      happening (I’m cutting stones).
     Goals: a condition that someone
      intends to be true by a specific time
      in the future (I cut two stones/day).
     Commitments: a state of being
      emotionally impelled (I’m building a
      cathedral to honor God).
4/10/12       (c) 2012 Frontier Associates, Inc. & Build It Backwards   18
The Fundamental Commitment
of Human Beings
    To survive
     – Physically
     – To leave a legacy
          “To make a difference with my life.”




4/10/12      (c) 2012 Frontier Associates, Inc. & Build It Backwards   19
The Purpose of Organizations
    The one and only purpose of an
    organization is to give people the
    opportunity to experience making a
    bigger difference than they could as
    individuals.

      – The difference an organization was
        created to make (is committed to
        making) is called its vision.
4/10/12       (c) 2012 Frontier Associates, Inc. & Build It Backwards   20
Building a Very Successful
Organization
    In Built to Last, Collins and Porras assert a
    key step in building a very successful
    organization is to articulate a core
    ideology, i.e.,
      – A Purpose: the organization’s fundamental
        reasons for existence.
          • The difference it was created to make (Vision)
          • How it will make this difference (Mission)
      – Core Values: a small set of guiding
        principles, guidelines on behavior, not to be
        ever compromised.

4/10/12          (c) 2012 Frontier Associates, Inc. & Build It Backwards   21
Building a Very Successful
Organization*
Human Commitment to make a difference
  Organizations provide an opportunity to make a big
   difference
  Very successful organizations are clear about the
   difference they were created to make (vision) and
   how they will do that (mission and strategic plan)
  Very successful organizations are clear about
   necessary guidelines on behavior to accomplish
   their mission (core values)

* For more on this, refer to Chapter S: Strategic Planning, in THE
     Book on Business from A to Z
4/10/12         (c) 2012 Frontier Associates, Inc. & Build It Backwards   22
#2: Create an Inspiring Vision




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   23
If you want to build a ship, don’t gather
  your people and ask them to provide
  wood, prepare tools, assign tasks…
  Just call them together and raise in
  their minds the longing for the endless
  sea.
            - Antoine de Saint-Exupery


4/10/12    (c) 2012 Frontier Associates, Inc. & Build It Backwards   24
Organizational Visions
    (Commitments)
 The W.M. Keck Observatory is committed
  to creating a world in which all humankind is
  inspired and united by the pursuit of
  knowledge of the infinite variety and
  richness of the Universe.
 A world in which everyone has a stable and
  enriched quality of life.
 A world in which space enhances the human
  experience for all.
 A safe and clean environment for all
  generations.
    4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   25
Literature Support

 “Companies that have risen to global
  leadership..invariably began with
  ambitions that were out of all
  proportions to their resources and
  capabilities.”
    - Gary Hamel and C.K. Prahalad, “Strategic
    Intent,” Harvard Business Review

4/10/12      (c) 2012 Frontier Associates, Inc. & Build It Backwards   26
#3: Create Vision by
      Thinking Out of the Box




4/10/12    (c) 2012 Frontier Associates, Inc. & Build It Backwards   27
Exercise: 9 Dots Puzzle




Connect all nine dots, drawing only four
straight lines without lifting your writing
instrument from the paper (tracing counts as a
line). If you know how to do it with four lines,
take the challenge of doing it with three, two,
one or zero lines.
4/10/12         (c) 2012 Frontier Associates, Inc. & Build It Backwards   28
Use the Michelangelo Approach to
support thinking out of the box.




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   29
#4: Include Influencers




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   30
#5: Acknowledge the Past
and Present




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   31
#6: Use Consensus




4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   32
Four Conditions for Consensus
1.        The leader trusts the group.
2.        All participants prefer that the group
          reaches a new result rather than
          remaining with the status quo.
3.        The group has experience with
          consensus before the major decisions.
4.        The facilitator is committed to
          consensus.
4/10/12          (c) 2012 Frontier Associates, Inc. & Build It Backwards   33
#7: Establish a Structure of
  Support
A structure, external to
people’s memories or good
intentions, that supports
the accomplishment of a
commitment, goal, or
promise.



  4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   34
A Process for Creating the
  Future from the Future
                                                                                  Vision
                                                               Missing
                  Strategic                                  Possibility
                  Goals

                                             Mission                        Obstacle
                                                                            Belief
                         Core &
                          Goal                       How we achieved
                         Values
                                                     the Vision
Past        Now
  4/10/12         (c) 2012 Frontier Associates, Inc. & Build It Backwards          35
W.M. Keck Observatory
   Vision: A world in which all humankind is inspired
  and united by the pursuit of knowledge of the
  infinite variety and richness of the Universe.
 Obstacle Belief: Astronomical discoveries are
  irrelevant to a typical person’s daily life, and
  thus aren’t really important.
 Missing Possibility: The possibility that scientific
  discoveries can enrich every person’s life.
 Mission: We advance the frontiers of astronomy
  and share our discoveries to inspire the
  imagination of all.
    4/10/12     (c) 2012 Frontier Associates, Inc. & Build It Backwards   36
W.M. Keck Observatory
    Core Values
   Safety: We hold as paramount the safety and health of
    Observatory personnel and equipment and that of our natural
    environment.
   Integrity: We, as individuals and as an organization, make
    promises carefully and keep them unequivocally.
   Respect: We respect all human beings and treat them with
    dignity. We respect the unique natural and cultural environment
    that is Hawai'i.
   Discovery: We honor and nurture discovery scientific, technical
    and personal. Discovery lies at the very heart of our mission.
   Service: We proudly serve each other, our community and those
    who use the Keck telescopes, assuring that telescopes and
    instruments are fully operational for every night's observing.
    4/10/12        (c) 2012 Frontier Associates, Inc. & Build It Backwards   37
Nominated for Global eBook of the Year
                   http://goo.gl/Gjmz8

More can be found in “S”:
“Strategy”
                                         Amazon
                                         (http://goo.gl/GTV04)
                                         or
                                         Kindle
                                         (http://goo.gl/9XWO6)
                                               Nominated for Global
                                               eBook of the Year
                                               (http://goo.gl/Gjmz8)


4/10/12    (c) 2012 Frontier Associates, Inc. & Build It Backwards   38
Creating the Future from
 the Future
Ivan Rosenberg
Frontier Associates 818-505-9915
www.frontier-assoc.com
irosenberg@frontier-assoc.com

Daniel Feiman
Build It Backwards 310-540-6717
www.BuildItBackwards.com
dsfeiman@BuildItBackwards.com
 4/10/12   (c) 2012 Frontier Associates, Inc. & Build It Backwards   39

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Creating the future from the future (asp april 2012) (12 04-12)

  • 1. Creating the Future from the Future Implementing Breakthrough Strategic Planning Association for Strategic Planning April 10, 2012 Ivan Rosenberg Daniel Feiman Frontier Associates Build It Backwards 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 1
  • 2. A high-functioning organization = people inspired by the same future. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 2
  • 3. Creating that future is leadership’s job. Leadership is creating the possibility of a future that wasn’t going to happen anyhow AND enrolling others into taking action to fulfill that future 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 3
  • 4. Today most planning is from the Past/Present Best Case A Plan Worst Case Past Now 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 4
  • 5. Planning from the Past is based on the Past. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 5
  • 6. Getting buy in is tougher when Planning from the Past 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 6
  • 7. Horizon is typically 3-5 years when Planning from the Past If you are a whale oil producer, you won’t see the electric bulb coming. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 7
  • 8. Instead, we suggest Creating the Future from the Future. Vision How we achieved the Vision Past Now 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 8
  • 9. Produces inspiration and a future of breakthroughs 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 9
  • 10. Workforce buy in is automatic. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 10
  • 11. Horizon is typically decades. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 11
  • 12. Creating the Future From the Future yields exceptional results 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 12
  • 13. Tactical Strategic Planning Planning 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 13
  • 14. #1: The Importance of Commitment 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 14
  • 15. The first stonecutter was in action cutting stone. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 15
  • 16. The second stonecutter had a goal of cutting two stones a day. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 16
  • 17. The third stonecutter had a commitment to honor God by building a cathedral. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 17
  • 18. Are Your People Working Toward…  Actions: movement, something that is happening (I’m cutting stones).  Goals: a condition that someone intends to be true by a specific time in the future (I cut two stones/day).  Commitments: a state of being emotionally impelled (I’m building a cathedral to honor God). 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 18
  • 19. The Fundamental Commitment of Human Beings  To survive – Physically – To leave a legacy “To make a difference with my life.” 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 19
  • 20. The Purpose of Organizations The one and only purpose of an organization is to give people the opportunity to experience making a bigger difference than they could as individuals. – The difference an organization was created to make (is committed to making) is called its vision. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 20
  • 21. Building a Very Successful Organization In Built to Last, Collins and Porras assert a key step in building a very successful organization is to articulate a core ideology, i.e., – A Purpose: the organization’s fundamental reasons for existence. • The difference it was created to make (Vision) • How it will make this difference (Mission) – Core Values: a small set of guiding principles, guidelines on behavior, not to be ever compromised. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 21
  • 22. Building a Very Successful Organization* Human Commitment to make a difference Organizations provide an opportunity to make a big difference Very successful organizations are clear about the difference they were created to make (vision) and how they will do that (mission and strategic plan) Very successful organizations are clear about necessary guidelines on behavior to accomplish their mission (core values) * For more on this, refer to Chapter S: Strategic Planning, in THE Book on Business from A to Z 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 22
  • 23. #2: Create an Inspiring Vision 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 23
  • 24. If you want to build a ship, don’t gather your people and ask them to provide wood, prepare tools, assign tasks… Just call them together and raise in their minds the longing for the endless sea. - Antoine de Saint-Exupery 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 24
  • 25. Organizational Visions (Commitments)  The W.M. Keck Observatory is committed to creating a world in which all humankind is inspired and united by the pursuit of knowledge of the infinite variety and richness of the Universe.  A world in which everyone has a stable and enriched quality of life.  A world in which space enhances the human experience for all.  A safe and clean environment for all generations. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 25
  • 26. Literature Support “Companies that have risen to global leadership..invariably began with ambitions that were out of all proportions to their resources and capabilities.” - Gary Hamel and C.K. Prahalad, “Strategic Intent,” Harvard Business Review 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 26
  • 27. #3: Create Vision by Thinking Out of the Box 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 27
  • 28. Exercise: 9 Dots Puzzle Connect all nine dots, drawing only four straight lines without lifting your writing instrument from the paper (tracing counts as a line). If you know how to do it with four lines, take the challenge of doing it with three, two, one or zero lines. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 28
  • 29. Use the Michelangelo Approach to support thinking out of the box. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 29
  • 30. #4: Include Influencers 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 30
  • 31. #5: Acknowledge the Past and Present 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 31
  • 32. #6: Use Consensus 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 32
  • 33. Four Conditions for Consensus 1. The leader trusts the group. 2. All participants prefer that the group reaches a new result rather than remaining with the status quo. 3. The group has experience with consensus before the major decisions. 4. The facilitator is committed to consensus. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 33
  • 34. #7: Establish a Structure of Support A structure, external to people’s memories or good intentions, that supports the accomplishment of a commitment, goal, or promise. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 34
  • 35. A Process for Creating the Future from the Future Vision Missing Strategic Possibility Goals Mission Obstacle Belief Core & Goal How we achieved Values the Vision Past Now 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 35
  • 36. W.M. Keck Observatory  Vision: A world in which all humankind is inspired and united by the pursuit of knowledge of the infinite variety and richness of the Universe.  Obstacle Belief: Astronomical discoveries are irrelevant to a typical person’s daily life, and thus aren’t really important.  Missing Possibility: The possibility that scientific discoveries can enrich every person’s life.  Mission: We advance the frontiers of astronomy and share our discoveries to inspire the imagination of all. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 36
  • 37. W.M. Keck Observatory Core Values  Safety: We hold as paramount the safety and health of Observatory personnel and equipment and that of our natural environment.  Integrity: We, as individuals and as an organization, make promises carefully and keep them unequivocally.  Respect: We respect all human beings and treat them with dignity. We respect the unique natural and cultural environment that is Hawai'i.  Discovery: We honor and nurture discovery scientific, technical and personal. Discovery lies at the very heart of our mission.  Service: We proudly serve each other, our community and those who use the Keck telescopes, assuring that telescopes and instruments are fully operational for every night's observing. 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 37
  • 38. Nominated for Global eBook of the Year http://goo.gl/Gjmz8 More can be found in “S”: “Strategy” Amazon (http://goo.gl/GTV04) or Kindle (http://goo.gl/9XWO6) Nominated for Global eBook of the Year (http://goo.gl/Gjmz8) 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 38
  • 39. Creating the Future from the Future Ivan Rosenberg Frontier Associates 818-505-9915 www.frontier-assoc.com irosenberg@frontier-assoc.com Daniel Feiman Build It Backwards 310-540-6717 www.BuildItBackwards.com dsfeiman@BuildItBackwards.com 4/10/12 (c) 2012 Frontier Associates, Inc. & Build It Backwards 39