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The Digital Natives MemeWhy context is more important than technologyChris Hall – Swansea University, UK
memea cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means
Rising student numbers
Increasing funding pressure
“I hope…….that they become pickier, choosier and more demanding consumers of the higher education experience.”
Digital Natives Prensky (2001)
brainsPrenskyphysically changed
changeeverything
The Digital Natives Meme. Why context is more important than technology
".....just knowing how to use particular technologies makes one no wiser than just knowing how to read words. “White 2009
“[Learners] have little sense of how Web 2.0 technology might be used to support  their learning – as opposed to their social lives. This, we note, holds true across the age spectrum.”Luckin et al 2009
“The key consideration is managing expectation so that students understand and are prepared for what they encounter. The onus for doing this is on the institution.”(Higher EduAcation in a Web 2.0 World 2009)
Not true…...meme is still there
£62 million900 students
All e-learning is successful….…….. onceProf. Peter Chatterton
Politicians, policy maker senior managers……
The Digital Natives Meme. Why context is more important than technology
appreciative inquiry
Think about a time when using technology  has been really useful in your learning or teaching.What was happening?What were you feeling?What made it useful?What were others doing that contributed? What did you contribute?
So, what have we found?
studentexperiencelearningoutcomescontextsupportstructurestaffexperiencecommunication
content
context is king

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The Digital Natives Meme. Why context is more important than technology