The Editorial.ppt
- 3. What is an editorial? The editorial is the thought of an institution testifying before the bar of public opinion; the editorial is also the presentation of fact and opinion that interprets significant news and influences public thoughts.
- 4. What is an editorial? The editorial serves as the official view of the paper, reflecting the opinions of many sides of an issue.
- 5. Editorial vs Column The basic difference between an editorial and a column is that the editorial expresses the newspaper’s views, while the column contains those of the columnist.
- 6. Editorial vs Column: Similarities Both depend on verifiable information for their conclusions. Both must be logical and reasonably argued. Both appear regularly: the editorial whenever the newspaper is published and the column during specified days.
- 7. Editorial vs Column: Differences The column may be written by a staff member, by someone tasked specifically for that purpose. The editorial is written by whoever is assigned by the editor-in-chief or the op-ed page editor to do so.
- 8. Editorial vs Column: Differences The editorial, if and when it is ever necessary to refer to the entity whose views it is expressing, uses the pronoun “we”, never “I.” The columnist can use the first person “I”. Seldom does a columnist say “we” to refer to himself or herself.
- 9. Editorial vs Column: Differences The editorial is not signed. The column is signed by the individual who writes it. A staff member who is a regular employee of the newspaper writes the editorial.
- 10. Editorial vs Column: Differences The editorial may be written by the editor-in-chief if he or she wants to, by a senior editor, or by several editors and/or staff members on a rotational basis. The same columnist writes the column each time it appears.
- 11. Types of Editorials Editorials of argument and persuasion take a firm stand on a problem or condition. They attempt to persuade the reader to think the same way. This editorial often proposes a solution or advises taking some definite action.
- 13. Types of Editorials Editorials of information and interpretation attempt to explain the meaning or significance of a situation or news event. There is a wide variety of editorials in this category, ranging from those which provide background information to those which identify issues.
- 15. Types of Editorials Editorials of tribute, appreciation or commendation praise a person or an activity.
- 17. Types of Editorials Editorials of entertainment have two categories. One is the short humorous treatment of a light topic. The second is a slightly satirical treatment of a serious subject. (Satire is the use of sarcasm or keen wit to denounce abuses or follies.)
- 18. Titulo Mabuti pa si Renato Meron ng Corona Sagana pa sa titulo. May titulo sa midnight appointment May titulo sa pagkatuta May titulo sa Ph.d May titulo sa Bellagio May titulo sa Burgundy May titulo sa La Vista May titulo sa McKinley May titulo sa The Ayala Column May titulo sa Spanish Bay Tower. Kaming taga Hacienda Luisita Kaming taga Brgy.Corazon de Jesus Editorial of entertainment
- 19. Choosing a Subject Whether editorial or column, in theory there is no limit to what could be the subjects of opinion pieces.
- 20. Choosing a Subject Editorials, however, have a wider latitude in this respect. They may be about an issue currently in the news, the anniversary of an event, the changing of the seasons, or a subject the newspaper wants its readers to focus attention on.
- 21. Choosing a Subject The subject of an editorial can be on politics, the environment, the economy, culture and the arts, independence day, Christmas, or a looming energy crisis. The columnist does not have the same latitude of choice as far as subjects are concerned.
- 22. Choosing a Subject Opinion columns usually have a specific focus: politics, business, the environment, sports, etc. A political column, for example, can’t be about the changing of the seasons unless it has some bearing on politics.
- 23. The Editorial Writer Keep up with the news, and be well- informed on a day-to-day basis. Be ready to undertake research if he or she is unfamiliar with the subject or is not sufficiently informed about it.
- 24. The Editorial Writer Research should not only be in the newspaper’s own library but in other document sources as well, or the Internet. It may also be necessary to conduct interviews with persons in a position to provide additional information.
- 25. Writing the Editorial The process involved in writing an editorial is the same as in any other composition.
- 26. Writing the Editorial The assignment, or choice of the topic. Research. Evaluating the information thus far gathered.
- 27. Writing the Editorial Deciding what the main point of the editorial will be Organizing the material to support that point.
- 28. Writing the Editorial Designing the presentation. The editorial writer may choose to make an outline to guide his or her writing. Writing. Revising.
- 29. Writing the Editorial In other words, plan before you write. “My working habits are simple: long periods of thinking, short periods of writing.” – Ernest Hemingway
- 30. Parts of an Editorial An introduction, in which the writer reminds readers about the event on which one is commenting.
- 31. Parts of an Editorial A body, in which the writer argues for or against the proposal or suggestion.
- 32. Parts of an Editorial A conclusion, in which the newspaper’s position is stated.
- 33. Sample Editorial
- 34. The right thing to do at the wrong time? Finally, the city government has announced that Mayor Benjamin Lim is now ready to implement the recommendations of the University of the Philippines Center for Local and Regional Governance (UP-CLRG) for a top-to-bottom revamp of the city government to make it more efficient and effective in the delivery of services to the people of Dagupan City. Three years ago, the UP-CLRG found in a management evaluation that the city government was totally disorganized and inadequate in responding to the needs of the people and the demands of public service. It suggested the adoption of a lean and mean organizational structure that would clearly define each office’s functions and responsibilities and save the city from wasting millions of pesos of the people’s money every year just to pay the salaries of employees who just sit in their offices all day and wait for the sunset. Why Lim delayed the implementation of the UP study-- which by the way, cost the city government almost half a million pesos-- is still not clear to this day. And no one, including the city councilors who are supposed to be the people’s eyes and ears and voice in the city government, has bothered to ask why. All we have heard are speculations that Lim may have temporarily shelved the study so he could keep the support of city government personnel for his reelection bid last May. An introduction in which the writer reminds readers about the event on which one is commenting
- 35. In finally deciding now to implement the UP recommendations, Lim may have simply realized that continuing with the present city government set -up will do him more harm than good, personally and politically, in the long run. Not only once or twice, but many times in the past, has his attention been called to the organizational confusion at city hall and the undeserved discourtesies that ordinary people get from some overbearing city hall employees. If this continues, Lim knows that his political survival is imperiled and his reputation as a corporate manager, being the owner and chief executive officer of a supermarket chain in the province and having been at one time the general manager of Duty Free Philippines, is at stake. The local media, too, have been very nosy and noisy about this. While many Dagupeños welcome the city government revamp, there are still those who question the necessity and sincerity of the revamp and see it as mere witch- hunting – a desperate ploy to purge the city government of employees who did not support Lim in the last elections-- more than a desire to rid the city’s bureaucracy of deadwood ( this word never takes an “s”) and non- performers. This perception has been bolstered by a city official’s pronouncement that in the implementation of the UP recommendations, all city government positions will be declared vacant, in obvious defiance of the Civil Service rule on the security of tenure. A section in which the writer argues for or against the proposal or suggestion.
- 36. Still, there are others who believe that Lim is doing the right thing but at the wrong time. As a consequence of the revamp, almost 300 emergency workers will be the first to go. These include street sweepers, garbage collectors and traffic aides. The work that they will be leaving will be offered on a take-it-or-leave-it basis to excess permanent employees from the different city government offices. And in the face of a financial crisis that is gripping the country now, this is not the right time for anyone to lose a job. Meanwhile, city government employees have adopted a wait-and-see attitude and have kept their plans to themselves. But what is likely is that they will not take the revamp sitting down, or just watch from the sidelines once the purge begins. A section in which the writer argues for or against the proposal or suggestion.
- 37. But whatever Lim’s motives may be – political self- preservation or a sincere desire to serve – the city hall reorganization is long overdue. It certainly took him a lot of courage and political will to arrive at this decision. Implemented properly, the revamp should be the first step in the installation of a truly professional bureaucracy in Dagupan City, where employees no longer have a false sense of security and the public is fully satisfied with the services they get. A concluding section, in which the newspaper’s position is stated.