The Effects of Cross-Pollination : How non-library mass market services are changing user behaviour and expectations

The document discusses the impact of cross-pollination and non-library mass market services on library user expectations and behaviors, highlighting trends such as extreme convergence, DIY information services, and reduced engagement with print materials. It emphasizes the shift towards users as creators and consumers, collective intelligence, and the potential challenges and opportunities faced by libraries in adapting to an increasingly digital and federated information landscape. The author argues for the need for libraries to redefine their role and regain competitive advantage as centers of excellence in a complex information environment.