The Evolving Library
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The document discusses the evolution of library users and the necessity for libraries to adapt to changes in demographics and technology. It distinguishes between 'net learners' who are primarily baby boomers and seniors, and the 'net generation' comprising Gen X and millennials, emphasizing their differing preferences and interactions with technology. Recommendations for libraries include outreach strategies, tailored learning approaches, and embracing technological advancements to better serve diverse user groups.
![Online Uses and Expectations “ Our generation shops online, dates online, takes classes [online], yet we still need to drive to the municipal office to pay for a dog license.” -”The Net Generation.” Government Technology. Oct . 2006](https://image.slidesharecdn.com/theevolvinglibrary3-090311180048-phpapp01/85/The-Evolving-Library-10-320.jpg)
The Evolving Library
- 1. The Evolving Library Michelle Kraft MLS, AHIP 2009 MLGSCA Technology Symposium Cerritos, CA
- 2. Evolution Sociocultural evolution is a term for theories describing how cultures and societies have developed over time. Human social behaviours are learned in a social environment and through social interaction Change is inevitable - Wikipedia http://en.wikipedia.org/wiki/Sociocultural_evolution
- 3. The Library as an Ecosystem
- 4. So Why Is This Important The evolution of library users The individual is evolving Large increase in already “evolved” users
- 5. User Demographics Seniors 1925-1945 (ages 64-84) Baby Boomers 1946-1964 (ages 45-63) Gen X 1965-1980 (ages 29-44) Millennials 1981-2000 (ages 9-28) -Forrester Research. The Emerging Work and Implications For Training. 2005
- 6. Net Generation Gen X and Millennials are the “Net Generation” Born with technology Always known cheap, quick communication Prefers to work in peer groups Little tolerance for delays Multi-taskers Used to experimenting, prefer experiences to create knowledge
- 7. Net Learners Seniors and Baby Boomers make up the “Net Learners.” Had to learn technology, usually along side the Net Generation Keeps land line, cell phone not primary phone Prefers individual work Shows more patience, happy when technology works Used to receiving information linearly Less experimenting, prefer instructions
- 8. Tipping of the Scales Gen X and Millennials make up a large group of users or potential users. 88 million people born between 1977-1997 Now 27% of the U.S. population 85 million Baby Boomers were bon Now 23% of the U.S. population -Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott.
- 10. Online Uses and Expectations “ Our generation shops online, dates online, takes classes [online], yet we still need to drive to the municipal office to pay for a dog license.” -”The Net Generation.” Government Technology. Oct . 2006
- 11. Online Uses and Expectations “ If you aren't going to make it easy for me, I am not going to try it. I have enough hoops to jump through during the day to deal with.” - Mike Kraft. Trying to sync Google Calendar with his iPhone
- 12. What? It isn’t Online!?
- 13. Two User Types & One Library Net Learners come to the library to search or read Technology makes research easier but isn't a requirement
- 14. Two User Types & One Library Net Generation wants the library to come to them They can research or read when and where they want to Technology required for research
- 15. Library and User Evolution In the past patrons came to the library, now the library comes to the patrons.
- 16. What To Do? Critical eye Look at sacred cows Road Trip Network Plan Needs Assesment SWOT analysis
- 17. What To Do? Copy Others Fine if works for you library Asses Implementing Need technology? Change library space?
- 18. It Isn’t All Technology University of Rochester Gleason Library
- 19. What To Do? Get Moving Don’t plan to death Not librarian input Users and non-users Different age groups Different professions
- 20. Reach Your Users
- 21. Get Out! Start or do more outreach What keeps you in your office at your desk? Is it really important? Things are just fine the way they are? Could things be done better?
- 22. Different Users = Different Approaches
- 23. Different Outreach Approaches Both groups learn completely differently Net Learners – use instructions, think linearly Net Generation – multi-task, experiment Both groups communicate differently Net Learners – usually one conversation, face to face, phone, email Net Generation – multiple convesations, email, text, phone
- 24. Different Outreach Approaches Two types of hands on instruction Linear, instructor led, detailed handouts Experimental, sideline coach, quick reference Different instructional aids Handouts, step by step Videos, self guided tutorials
- 25. Different Outreach Approaches Different learning objectives How to use technology to accomplish goals Who to call for help Technology won’t accomplish all goals When to call for help
- 26. Different Outreach Approaches Different elevator speeches Like to know you can help Have the resources to save them time Specifically how can you help Already saving time, but would like to save more
- 27. Different Outreach Approaches Both groups food and prize driven Lunch and learn Different food Different times Gift cards Different types of gift cards Free Parking – seems to work for everyone
- 28. Evaluate Listen for feedback Usage statistics Engage in conversations
- 29. Rinse and Repeat Change is inevitable Policies Technology Patron characteristics Always opportunities for growth Hospital projects Residency requirements Daily job Don’t be afraid to make changes
- 30. Questions?